MSc in Digital Business and Marketing

The MSc Digital Business and Marketing enables you to specialize and hone your skills in digital business development.

icd-paris-toulouse-points-forts-msc

KEY POINTS

 

icd-paris-toulouse-icon-admissionsAdmission

  • From Bac+3

icd-paris-toulouse-icon-admissionsBack to school

  • Paris : November 2024

icd-paris-toulouse-icon-admissionsDuration

  • 3 semesters

icd-paris-toulouse-icon-admissionsSECTOR

  • Digital sector

icd-paris-toulouse-icon-admissionsRATE

  • 10 500€
icd pge egerie

 

TRAINING OBJECTIVES

The MSc Digital Business and Marketing enables students to acquire
strong technical skills in the creation, management
and development of a company's digital tools.

The course covers bothBtoC and BtoB
environments and tackles cutting-edge strategies such as
phygital marketing, digital in-store approaches and
trade analytics using the latest technologies
available. It also integrates
intercultural dimensions to strengthen digital
commercial development capabilities.

Following this course, you will be able to optimize
and evaluate a company's digital dimension. 

Master of Science accredited by the Conférence des Grandes Écoles. Title also accessible through Validation des Acquis de l'Expérience (VAE).

icd-paris-toulouse-points-forts-msc

 

THE PROGRAM

💡 SEMESTER 1

💡 SEMESTER 2

💡 SEMESTER 3

BUILDING THE ONLINE PRESENCE

• Big Data and AI New Issues for Marketing
• Digital Project Management and Growth Marketing
• Digital Content Creation : writing and storytelling
• Business Pitch

BUILDING A BRAND

• International Brand Management
• Communication, Advertising and Media
• Inbound marketing

CREATING AND MANAGING DIGITAL MARKETING TOOLS AND CONTENT

• SEA SEO & analytics
• Digital Content Creation : Pictures and Videos
• E-commerce

SOFT SKILLS AND COMMUNICATION DEVELOPMENT PROGRAMME

• Advanced Business English
• FLE
• Soft Skills Development Programme

STRUCTURING CONTEXTUAL MARKETING

• Social Media and Influence Strategy
• Marketing BtoB
• MOOC Curtin University : Online Marketing Strategies
• Marketing and Crisis Communication

INNOVATING IN MARKETING

• Innovation Marketing
• Innovation Process
• Design Thinking
• The New Consumer

MANAGING THE MARKETING FUNCTION

• Ethics, History and Anthropology of the Marketing
• The Marketing Manager Function
• Advanced Data Modeling for Marketing

INNOVATE RESPONSIBLY

• Strategic foresight
• Eco-innovation
• Innovative Ecosystems
• Project : Retail Food Change

SOFT SKILLS AND COMMUNICATION DEVELOPMENT PROGRAMME

• Advanced Business English
• Soft Skills Development Programme
• FLE

CONDUCTING RESEARCH ACTIVITIES AND ENHANCING WRITING SKILLS

• Research Methodology Workshop
• Research Methodology Workshop
• Dissertation Individual Supervision

MSC DISSERTATION & INTERNSHIP

• Masters Dissertation: Presenting results in writing and defense
• FLE
• Internship 4 Months

 

 

icd-egerie

 

ADMISSIONS

Join a post-bac Grande Ecole de Commerce

 

Admission procedure

Requirements: Graduate degree (Bachelor's Degree or equivalent)

SHARE