Bachelor Business Inovators
In a globalised and highly competitive international business context, in which sales and marketing functions continue to gain in importance and evolve, EPF Engineering School and ICD International Business School have created a new 3-year Business Innovators undergraduate course.
A UNIQUE PROGRAMME EQUIPPING YOU WITH A DUAL ENGINEERING & BUSINESS SKILL-SET
The Business Innovators course offers you an undergraduate programme of study that is perfectly adapted to the current and future globalised and highly competitive international business context, in which sales and marketing functions continue to gain in importance and evolve.
COURSE STRUCTURE & OBJECTIVES
Course objectives: This course will equip you with the specialist skills and knowledge to enable you to develop, manage and roll out the sales of technical products and services to business organisations, local and regional authorities or governments on the national and international markets. This will include products and services such as: technical material, scientific and industrial equipment, information or production systems, computing, telecommunications, energy and electricity services.
Specialists in this sector work for companies that produce and sell technical products or services, including:
- Industrial equipment manufacturers
- Chemical and pharmaceutical companies
- Digital service providers
- Civil engineering companies & energy suppliers
- Transport companies
- Service companies & consultancies
Course schedule
- 2 days per week at EPF Sceaux
- 2 days per week at ICD Paris
- 1 day per week dedicated to transversal projects and student clubs & societies
The ‘Bachelors Business Innovators'and the 'Sales & Marketing Manager’ Qualifications are registered with the National Repertoire of Professional Certifications (RNCP) at level II (undergraduate);code 17829, code NSF 310 & 313, BY DECREE ON 11/12/2018, published in the corresponding official bulletin of the french state on 18/12/2018, code CPF 228168.
YEAR 1 COURSE STRUCTURE
The business environment
- Introduction to management, business analysis
- The legal environment of companies
- International economics
- Commercial law
Sales, marketing, management
- Marketing: analysing & understanding a market
- Sales techniques
- Analysing company accounts
- Strategic marketing
- Introduction to customer relations
- Costs & decision-making
Technology & digital technology
- Systems analysis & representation
- Understanding the structure & operating system of a computer
- The challenges behind the supply of energy & materials
- Algorithmics
Experimental approaches
- Practicals
- Experimental implementation
- Electricity
Systems engineering & industrial organisation
- Systems engineering
- Project management
- Production management
- Statistics
Languages & cultures
- Business English & Rosetta Stone
- Preparation English TOEFL exam
Personal development
- Coaching - finding jobs & business placements
Placement in a technical laboratory (3 to 4 months)
YEAR 2 COURSE STRUCTURE
The business environmentYEAR 3 COURSE STRUCTURE
- International business
- Contract law (French & international)
Sales, marketing, management
- Operational marketing
- Complex sales negotiations
- Customer relations management
Industrial technology
- Energy & information chains
- Logistics
Experimental projects
- Designing & running experiments
Advanced design & digital skills
- Object oriented programming (JAVA)
- Design
- Advanced Microsoft Office Excel skills
Languages & cultures
- Professional written communication skills
- Voltaire Project (French grammar & spelling)
- Business English & Rosetta Stone
Personal development
- Coaching: self-awareness & cultural adaptation
2 month international business placement
YEAR 3 COURSE STRUCTURE
In the 3rd year you’ll follow the programme on a work-study scheme.
The business environment
- Sales & marketing planning
- Taxation
- International trade & export management
- International business law
Sales, marketing, management
- E-commerce & Digital marketing
- Project management
- Budgetary planning & control
- Key accounts management
- Distribution strategies for technical & complex products
Industrial technology
- Information chains & information communications
- Innovation management & patents
Advanced digital technology skills
- Data analysis
- Information systems / Security
- Networks
- Databases
- Linux operating system
- Artificial intelligence
Industrial organisation
- Production management
- Quality assurance
- Product development / Product lifecycle management
- Comportement d’un système et transmission de puissance
- Performance analysis & industrial logistics
Experimental projects
- Experimental modelling
Languages & cultures
- Business English & Rosetta Stone
Personal development
- Coaching: techniques of persuasion
LEARNING OBJECTIVES
At the end of the 3 years of study on the Bachelors Business Innovators programme, students will have developed knowledge and skills in the following areas:
Business skills
Understanding the business organisation in its environment, market and competition analysis, differentiation and innovation marketing; Negotiation, sales and marketing of complex products, customer relationship management; Analysis of sales data and costs.
Technical skills
Rapid engineering (design management, modelling, prototyping); Management of industrial processes, logistics, quality assurance; Digital and collaborative engineering (fundamental knowledge, security, developing applications, ERP, networks).
Soft skills
Business English, working in project mode, developing an open mind and a winning spirit, creativity, intercultural and managerial dimensions.
A STRONG INTERNATIONAL DIMENSION
ICD has chosen to put a strong international dimension at the heart of this Bachelors programme in order to prepare our students for future roles as international experts. In year 2, students are therefore given the opportunity to spend a full semester abroad studying at one of the partner university campuses specifically recommended for this course.
- Canada: Quebec - Sherbrooke University (Sherbrooke)
- USA: California - San Francisco State University (SFSU)
- Belgium: Liège - Haute Ecole Libre Mosagne (HELMO)
- Denmark: Aalborg - University College of Northern Denmark (UCN)
- Ireland: Limerick - University of Limerick (UL)
- Holland: Rotterdam - Hogeschool Rotterdam (RBS)
CAREERS & OPPORTUNITIES
This undergraduate level course has been designed to offer employers the opportunity to develop a real differentiation strategy thanks to the specialist training we offer their future talent. The Business Innovators course has developed a strong reputation for training experts in the sales and marketing of innovative products.
ORGANISATION OF BUSINESS PLACEMENTS
- Year 1: placement in a technical laboratory (3 to 4 months)
- Year 2: international business placement (2 months)
- Year 3: work-study scheme (3 days of classes every 2 weeks – vocational contract or sandwich placement)
CAREERS
Target sectors include the mechanical / materials industry, or the digital industry, for example. Rewarding employment opportunities exist in the following jobs:
- Technical sales representative
- Sales manager (complex technical and/or digital products & services
- IT services account manager
- Industrial account manager
- Electronic sales and marketing manager...
FURTHER STUDIES (MASTERS LEVEL)
- ICD Programme Grande Ecole
- Possibility of applying to study on the EPF engineering programme, subject to the applicant’s academic record (examined by an admissions board)