Bachelor Business Inovators

In a globalised and highly competitive international business context, in which sales and marketing functions continue to gain in importance and evolve, EPF Engineering School and ICD International Business School have created a new 3-year Business Innovators undergraduate course.



The Business Innovators course offers you an undergraduate programme of study that is perfectly adapted to the current and future globalised and highly competitive international business context, in which sales and marketing functions continue to gain in importance and evolve.



Course objectives: This course will equip you with the specialist skills and knowledge to enable you to develop, manage and roll out the sales of technical products and services to business organisations, local and regional authorities or governments on the national and international markets.  This will include products and services such as:  technical material, scientific and industrial equipment, information or production systems, computing, telecommunications, energy and electricity services. 

Specialists in this sector work for companies that produce and sell technical products or services, including:

  • Industrial equipment manufacturers
  • Chemical and pharmaceutical companies
  • Digital service providers
  • Civil engineering companies & energy suppliers
  • Transport companies
  • Service companies & consultancies

Course schedule

  • 2 days per week at EPF Sceaux
  • 2 days per week at ICD Paris
  • 1 day per week dedicated to transversal projects and student clubs & societies

The ‘Bachelors Business Innovators'and the 'Sales & Marketing Manager’ Qualifications are registered with the National Repertoire of Professional Certifications (RNCP) at level II (undergraduate);code 17829, code NSF 310 & 313, BY DECREE ON 11/12/2018, published in the corresponding official bulletin of the french state on 18/12/2018, code CPF 228168.



The business environment

  • Introduction to management, business analysis
  • The legal environment of companies
  • International economics
  • Commercial law

Sales, marketing, management

  • Marketing: analysing & understanding a market
  • Sales techniques
  • Analysing company accounts
  • Strategic marketing
  • Introduction to customer relations
  • Costs & decision-making

Technology & digital technology

  • Systems analysis & representation
  • Understanding the structure & operating system of a computer
  • The challenges behind the supply of energy & materials
  • Algorithmics

Experimental approaches

  • Practicals
  • Experimental implementation
  • Electricity

Systems engineering & industrial organisation 

  • Systems engineering
  • Project management
  • Production management
  • Statistics

Languages & cultures

  • Business English & Rosetta Stone
  • Preparation English TOEFL exam

Personal development

  • Coaching - finding jobs & business placements

Placement in a technical laboratory (3 to 4 months)


The business environmentYEAR 3 COURSE STRUCTURE

  • International business
  • Contract law (French & international)

Sales, marketing, management

  • Operational marketing
  • Complex sales negotiations
  • Customer relations management

Industrial technology

  • Energy & information chains
  • Logistics

Experimental projects

  • Designing & running experiments

Advanced design & digital skills

  • Object oriented programming (JAVA)
  • Design
  • Advanced Microsoft Office Excel skills

Languages & cultures

  • Professional written communication skills
  • Voltaire Project (French grammar & spelling)
  • Business English & Rosetta Stone

Personal development

  • Coaching: self-awareness & cultural adaptation

2 month international business placement


In the 3rd year you’ll follow the programme on a work-study scheme.

The business environment

  • Sales & marketing planning
  • Taxation
  • International trade & export management
  • International business law

Sales, marketing, management

  • E-commerce & Digital marketing
  • Project management
  • Budgetary planning & control
  • Key accounts management
  • Distribution strategies for technical & complex products

Industrial technology

  • Information chains & information communications
  • Innovation management & patents

Advanced digital technology skills

  • Data analysis
  • Information systems / Security
  • Networks
  • Databases
  • Linux operating system
  • Artificial intelligence

Industrial organisation

  • Production management
  • Quality assurance
  • Product development / Product lifecycle management
  • Comportement d’un système et transmission de puissance
  • Performance analysis & industrial logistics

Experimental projects

  • Experimental modelling

Languages & cultures

  • Business English & Rosetta Stone

Personal development

  • Coaching: techniques of persuasion



At the end of the 3 years of study on the Bachelors Business Innovators programme, students will have developed knowledge and skills in the following areas:

Business skills

Understanding the business organisation in its environment, market and competition analysis, differentiation and innovation marketing; Negotiation, sales and marketing of complex products, customer relationship management; Analysis of sales data and costs.

Technical skills

Rapid engineering (design management, modelling, prototyping); Management of industrial processes, logistics, quality assurance; Digital and collaborative engineering (fundamental knowledge, security, developing applications, ERP, networks).

Soft skills

Business English, working in project mode, developing an open mind and a winning spirit, creativity, intercultural and managerial dimensions.



ICD has chosen to put a strong international dimension at the heart of this Bachelors programme in order to prepare our students for future roles as international experts.  In year 2, students are therefore given the opportunity to spend a full semester abroad studying at one of the partner university campuses specifically recommended for this course.

  • Canada: Quebec - Sherbrooke University (Sherbrooke)
  • USA: California - San Francisco State University (SFSU)
  • Belgium: Liège - Haute Ecole Libre Mosagne (HELMO)
  • Denmark: Aalborg - University College of Northern Denmark (UCN)
  • Ireland: Limerick - University of Limerick (UL)
  • Holland: Rotterdam - Hogeschool Rotterdam (RBS)



This undergraduate level course has been designed to offer employers the opportunity to develop a real differentiation strategy thanks to the specialist training we offer their future talent.  The Business Innovators course has developed a strong reputation for training experts in the sales and marketing of innovative products.



  • Year 1: placement in a technical laboratory (3 to 4 months)
  • Year 2: international business placement (2 months)
  • Year 3: work-study scheme (3 days of classes every 2 weeks – vocational contract or sandwich placement)



Target sectors include the mechanical / materials industry, or the digital industry, for example.  Rewarding employment opportunities exist in the following jobs:

  • Technical sales representative
  • Sales manager (complex technical and/or digital products & services
  • IT services account manager
  • Industrial account manager
  • Electronic sales and marketing manager...



  • ICD Programme Grande Ecole
  • Possibility of applying to study on the EPF engineering programme, subject to the applicant’s academic record (examined by an admissions board)


3 year programme of study

1 semester of international experience

A program delivered jointly by a business & an engineering school

A transversal teaching & learning approach

I joined the Bachelors Future Innovators track on the 2nd year of the programme, having previously been at an engineering prep school.  I’d realised that I got a lot of enjoyment out of working in a team and that I wanted a very hands-on programme of study.  I’m really excited by my course, because it makes the connection between two worlds that need to understand each other better in order to work together.  Industry needs to be more innovative, more respectful towards the environment and to mankind, but also to be more profitable.  The job market needs people who are able to take into account all of these challenges and who are capable of associating customer needs with potential technological evolutions, all at the lowest possible cost.  Students develop a dual expertise.  On the one hand, the business modules teach us how to listen to customers’ needs, to communicate effectively and to measure the economic challenges.  On the other hand, the engineering modules teach us how to understand technologies and their impact, and to find technical solutions to problems.  We also have a lot of lessons taught in English, more than 6 months of business placement in year 4 and plenty of group projects to do.  Everything has been done to ensure that we’re able to satisfy the needs of our future employers, which I find really motivating!  New technologies are the future, and I want to play my part in major innovations, by helping to develop and market them.

Year 2 student Future Innovators track