Bachelor Digital Innovators

As is the case with many other areas of business, Marketing is currently going through its own DATA revolution. It is no longer about simply designing and managing web sites, but more a question of collecting big data and processing it accordingly to fine-tune the targeting of customers, and also develop their loyalty through personalised content and offers. The Digital Innovators course therefore offers a unique programme of study for open-minded, rigorous and forward-thinking individuals.

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LEARN TO HANDLE DATA AND INCLUDE ARTIFICIAL INTELLIGENCE IN MARKETING ACTIVITIES

The Digital Innovators course is structured around 6 semesters of studies designed to prepare you for the changing face of business.

 

COURSE STRUCTURE & OBJECTIVES

In year 1 you’ll be equipped with an understanding of the foundations of digital business, marketing and coding.  At the same time, we’ll help you develop your general knowledge and an open mind, followed by the opportunity to carry out a 3-month business placement at an agency.

In year 2 you’ll further strengthen the skills developed in year 1 thanks to the international focus of the programme, with a study abroad semester at one of our foreign university partners and an overseas business placement offered to all our students.

In year 3 you’ll develop your academic expertise thanks to some cutting edge technical modules (chatbots, virtual reality, data mining), as well as developing your business expertise thanks to a 6 month industry placement.

 

The Digital Innovators learning experience involves 
12 months of business placements,
a study abroad semester at an overseas partner university, 
4 digital business projects.

 

The course is taught by professional experts with specialist subject knowledge and by academic staff with research expertise in the field of digital business.

Course schedule

  • 2 days per week at EPF Sceaux
  • 2 days per week at ICD à Paris
  • 1 day per week dedicated to transversal projects and student clubs & societies

The ‘Bachelors Business Innovators'and the 'Sales & Marketing Manager’ Qualifications are registered with the National Repertoire of Professional Certifications (RNCP) at level II (undergraduate);code 17829, code NSF 310 & 313, BY DECREE ON 11/12/2018, published in the corresponding official bulletin of the french state on 18/12/2018, code CPF 228168.

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YEAR 1 COURSE STRUCTURE

Introduction to digital technologies

  • Introduction: recent developments/ IT sector & careers
  • Introduction to programming (C & Python)
  • Logical reasoning & mathematics

Functional & technical analysis

  • Writing specifications
  • Risk analysis
  • Analysing existing software packages

Web technologies

  • Introduction & tools (Dreamweaver, Jquery Ajax, JavaScript + HTML/CSS)
  • Hardware & software architectures

Mathematics & digital technologies

  • Algorithmics (basic coding skills, level 0)
  • Analysis of information systems (Architecture: case studies)
  • Statistics

Projects

  • Putting into practice the Functional & Technical Analysis module
  • Designing a web site (including Specifications & Basic Coding Skills)

Management

  • Fundamentals of management
  • Project management (Web site project)
  • Digital tools for managers (MS Office, collaborative tools...)

The business environment

  • Art & design history
  • Analysing company accounts
  • The legal environment of companies
  • Internet law
  • The history of cinema

Marketing

  • Overview of digital business
  • Design software (Photoshop, Illustrator...)
  • Introduction to digital strategies

Languages & cultures

  • Business English TOEFL

Personal development

  • Coaching - finding jobs & business placements
  • Games (creativity, innovation)

2 to 3 month business placement
 

YEAR 2 COURSE STRUCTURE

Web technologies

  • Web coding (Dreamweaver, Jquery Ajax, JavaScript + HTML/CSS)

Maths & digital technologies

  • Algorithmics
  • Analysis of information systems (Architecture & Security)
  • Advanced & applied statistics
  • Data analysis software (R, SPSS – statistical data analysis)

Enterprise

  • ERP
  • Information systems governance & IT project management

Projects

  • Designing a web site: further coding skills
  • Business intelligence / databases (Using data for marketing purposes.  Defining the criteria for developing a management tool).

Project management

  • Agile development (SCRUM certification)
  • IT quality assurance

DATA

  • Business intelligence
  • Databases
  • BI data visualisation

Management

  • Digital project management
  • Intercultural management

The business environment

  • Management control
  • Economic intelligence

Marketing

  • Digital marketing
  • Digital communications

Languages & cultures

  • Business English TOEFL

Personal development

  • Coaching (written communication skills, soft skills)
  • Exhibitions / visits

2 to 3 month international business placement

YEAR 3 COURSE STRUCTURE

Work-study scheme (vocational contract or sandwich placement)

DATA

  • Datamining (machine learning)
  • Analytics

Enterprise software packages

  • Marketing automation (Marketo), Blockchain technologies
  • Project

Project

  • Link between the web / data mining: Data management platform or AI marketing project

Management 

  • Management d’une équipe web
  • Advanced negotiation skills

The business environment

  • Writing a business plan
  • Seminar: The digital job sector
  • Conference: The future of digital technologies

Marketing

  • Prospecting clients
  • Social media
  • Digital marketing
  • CRM
  • Transversal project (dissertation on a digital innovation project)
  • Digital user experience (mobile, VR, chatbot)
  • Managing marketing campaigns

Languages & cultures

  • Business English

Personal development

  • Soft skills (written communication techniques, the art of pitching, public speaking)
  • Applying for employment (CV, job interviews)
     

 

LEARNING OBJECTIVES

At the end of the 3 years of study on the Digital Innovators programme, students will have developed knowledge and skills in the following areas:

Marketing skills

Understanding the business organisation in its environment, strategic & operational marketing (managing marketing campaigns), digital marketing innovations, communications (producing content), social media and managing the customer experience.

Technical skills

Coding & computer programming, algorithmics, modelling, analysis & security of information systems, marketing automation, blockchain technologies, data analysis.

Managerial & transferable skills

  • Project management, budgeting & cost control.  Risk analysis.
  • Business English communication skills, developing an open mind and creative skills.
  • Developing an arts & film culture.
  • Team management.
  • Team working skills, flexibility, ability to adapt to a shifting and even disruptive environment.

 

A STRONG INTERNATIONAL DIMENSION

In January of year 2, students on the Future Innovators course spend a full semester abroad studying at one of the 5 partner university campuses specifically recommended for this course.

  • Germany: Hochschule de Dresden
  • Estonia: TUT – Tallinn University of Technology
  • India: Amity University
  • Israel: Technion Haifa
  • Israel: Holon Institute of Technology

 

CAREERS & OPPORTUNITIES

ORGANISATION OF BUSINESS PLACEMENTS

  • Year 1: 2 to 3-month business placement
  • Year 2: international business placement (2 to 3 months)
  • Year 3: work-study scheme (3 days of classes every 2 weeks – vocational contract or sandwich placement)

 

CAREERS

Target areas include the marketing departments of SMEs and major companies, digital communications agencies, web marketing agencies, for example.  Rewarding employment opportunities exist in the following jobs:

  • Data Marketing Assistant
  • Marketing Project Assistant
  • Marketing Automation Project Manager
  • Social Media Manager
  • Digital Project Manager...

 

FURTHER STUDIES (MASTERS LEVEL)

PROGRAM ADVANTAGES

A high-growth sector

A unique preparation for working with the technologies of the future

A semester studying overseas at an international partner university

Program delivered jointly by a business & an engineering school

A transversal teaching & learning approach

In my opinion, the Digital Innovators course is a perfect fit with the profile & skills needed for the successful development of a start-up or a digital product.  the breadth and versatility of the modules are designed to offer students a thorough preparation for their future adventures in the world of digital business.  in fact, they have exactly the sort of profile i’d look for to join my team at YOÔ, the consumer-influence platform we are currently in the process of developing.

Florian Cons BELTRAN
Director - YOÔ

At our start-up The SalesMachine, whose mission it is to guide sales & marketing departments in successfully achieving their digital transformation, we are faced with the changing recruitment needs of our clients.  They are constantly on the look-out for young talent equipped with technical skills covering the full range of digital technologies, including the ability to exploit data and to automate marketing and functional operations.
Their future recruits must also be able to operate efficiently between these two worlds and skillfully handle the tools designed to improve the sales and marketing functions. 

Régine BLANCHARD
CEO - The SalesMachine
& Marc BELLOT
co-Founder - The SalesMachine

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