Master's Degree - Grande École Program | Specializations for professional excellence

In a competitive environment, ICD Business School's 6 specializations in business, marketing or development will give you the skills, critical thinking and international outlook you need to integrate and succeed in your career.

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ICD Business School offers 6 Major Specializations

 

International Business Development

 

Training objective

In a globalized world, companies need to identify new markets, particularly international ones, to support their growth ambitions.

This International Business Development specialization integrates all the value-added issues that companies are seeking to compete in a globalized context.

It is designed to train managers who are aware of the major geopolitical and societal issues involved in international business development.

This specialization, taught entirely in English, is offered by ICD Business School in Paris and Toulouse.

Cross-functional managers aware of the challenges

This specialization prepares students to improve the marketing processes of a product or service in a new market, by enabling them to define and implement a strategy that meets the various challenges facing the company and its environment.

The aim of this training program is to meet a strong demand from companies for cross-functional managers with a strategic, long-term vision.

The latter need to be experts in sales, marketing and development functions to optimize the company's value chain in newly-developed markets.

Job opportunities

  • Export aera manager
  • International purchaser
  • International business developer
  • Executive director of MNCs (Multinational Corporations)
  • Worldwide Rep-office
  • International Brand Manager

Program International Business Development

Year 4

Year 5

Dealing with administrative and legal constraints on international markets

  • Property Rights Protection
  • Contract Law
  • Corporate Taxes

Mastering a full-fledged package of skills in international trade

  • Product Launch
  • Custom Duties and Trade Barriers to Internationalisation
  • Export Techniques

Developing and implementing international strategies

  • Managing Complex Sales Projects
  • Risk Management,
  • Development Strategies

Developing and fully implementing strategies adapted to targeted markets

  • Negociation Strategies
  • International Purchasing
  • Innovation Process

Fundamentals of International Trade

  • International Economics
  • International Brand management
  • International Trade

Mastering financial aspects for international development

  • International Corporate Finance
  • Product Launching budget
  • International Corporate Taxes

 

Managing cultural differences for result optimisation

  • Globalization and emerging markets
  • International HR Management
  • Company Creation

Responsible Sales Development and Customer Experience

 

Training objective

This program is particularly well suited to students wishing to become experts in strategy, sales and customer relations in the broadest sense of the term, with strong technical skills. Capable of taking a step back, thinking ethically, responsibly and with a sustainable vision to address current and future environmental, digital and societal challenges, and bringing a different point of view to companies, while placing people at the heart of managerial and commercial thinking.

Target skills

  • Deploy an intelligence system within the organization to develop and implement sales and marketing strategy
  • Translate the company's strategic vision into operational action plans to manage the business
  • Measure expected performance using the organization's information systems
  • Promote a product, a service or a brand by generating lasting support from customers, partners, suppliers, and internally
  • Innovate to develop new solutions within collaborative project approaches
  • Design and deploy tools and organize "customer-centric" processes
  • Advanced and specialized use of digital tools
  • Development and integration of highly specialized knowledge
  • Specialized communication for knowledge transfer
  • Support for transformation in a professional context

Job opportunities

  • Area/sales manager
  • Sales Manager
  • Export manager
  • Business Developer
  • BtoB and/or BtoC sales

Program Responsible Sales Development and Customer Experience

Year 4

Year 5

Common core

  • Introduction to research methodology
  • New management methods
  • TOEIC preparation
  • LV2 or reinforced English
  • Dissertation tutoring
  • Pre-research thesis
  • AI challenges: data challenge
  • Ethical debate
  • New international relations for the 21st century
  • TOEIC preparation
  • LV2 or reinforced English

Common core

  • Qualitative methodology
  • Quantitative methodology
  • Business Pitch
  • Anthropocene and climate issues for the company
  • Designing the sustainable company of today and tomorrow
  • TOEIC preparation
  • Dissertation tutoring
  • Research dissertation
  • Entrepreneurship for ecological and social transition
  • Start Me Up Career
  • Risk management
  • TOEIC preparation

Major

  • Defining sales strategy
  • Prospecting and social selling
  • Sales intelligence
  • Company challenges
  • Digitizing the customer experience
  • Responsible purchasing strategy

Major

  • Innovation in sales strategy
  • Change management
  • Leadership and team management
  • Steering sales performance
  • Responding to invitations to tender
  • Ethics in sales relations

Digital Marketing

 

Training objective

This program is particularly well suited to students wishing to progressively specialize in business careers through recognized academic training, international experience through study semesters in partner universities, and effective professionalization through internships and work-study programs.

This specialization, taught entirely in French, is offered by the ICD Business School in Paris and Toulouse. 

Target skills

  • Deploy an intelligence system within the organization to develop and implement sales and marketing strategy
  • Translate the company's strategic vision into operational action plans to manage the business
  • Measure expected performance using the organization's information systems
  • Promote a product, a service or a brand by generating lasting support from customers, partners, suppliers, and internally
  • Innovate to develop new solutions within collaborative project approaches
  • Design and deploy tools and organize “customer-centric” processes
  • Advanced and specialized use of digital tools
  • Development and integration of highly specialized knowledge
  • Specialized communication for knowledge transfer
  • Support for transformation in a professional context

Job opportunities

  • Brand manager
  • Online marketing manager
  • Strategic planner
  • Community manager
  • Web marketing manager
  • Marketing consultant
  • Web project manager
  • R&D marketing manager

Purchasing

 

Training objective

In a globalized world, companies are under pressure to become more competitive. It is through purchasing, logistics and supply chain processes that the most effective policies are implemented.

This Purchasing specialization integrates all the value-added issues that companies are seeking to compete in a globalized context.

It has also been designed to train managers in the major societal issues involved in sustainable development.

This specialization, taught entirely in French, is offered by the ICD Business School in Paris. 

Cross-functional managers aware of the challenges

This specialization prepares students to improve purchasing and logistics processes by enabling them to define and implement a strategy that meets the various challenges facing the company and its environment.

The aim of this training program is to meet a strong demand from companies for cross-functional managers with a strategic, long-term vision. They need to be experts in the purchasing function, capable of understanding markets, suppliers and processes, and optimizing the company's value chain.

Job opportunities

  • Purchasing managers
  • Logistics group manager
  • Logistics flow manager
  • Purchasing sourcing manager

Program Purchasing

Define and implement a purchasing strategy

  • Purchasing strategy and policy
  • Supplier market analysis and sourcing
  • Retail Supply Chain Management

Manage supplier relations

  • Purchasing negotiation
  • Contract law
  • International Purchasing

Manage and improve the performance of purchasing and logistics processes

  • Logistics information systems and e-procurement
  • MOOC Omni-channel commerce to transform customer relations
  • Supply Chain performance measurement

Develop

  • Blue Ocean Strategy Simulation (BOSS)
  • Innovation through Design Thinking
  • Starting a business

Managing logistics flows while taking sustainable development issues into account

  • Responsible purchasing, eco-design and upcycling
  • International Eco Logistics
  • e-logistics

Soft Skills Development Program

Optimizing the value chain

  • Production processes and inventory management
  • Innovation Process
  • Tender management

 

Luxury Marketing

 

Training objective

The Luxury Marketing specialization will teach you all the subtleties of this fast-growing discipline, making you a marketing expert with a strong capacity for innovation and a mastery of the digital and environmental context in the luxury sector.

This specialization, taught entirely in English, is offered by the ICD Business School in Toulouse.  

Training objectives

  • Deploy an intelligence system within the organization to develop and implement sales and marketing strategy
  • Translate the company's strategic vision into operational action plans to manage the business
  • Measure expected performance using the organization's information systems
  • Promote a product, a service or a brand by generating lasting support from customers, partners, suppliers and internally
  • Innovate to develop new solutions within collaborative project approaches
  •  Design and deploy tools and organize "customer-centric" processes
  • Advanced and specialized use of digital tools
  • Development and integration of highly specialized knowledge
  • Specialized communication for knowledge transfer
  • Support for transformation in a professional context

Job opportunities

  • Personal Shopper,
  • Merchandiser manager
  • Employer Brand Manager
  • Strategic planner,
  • Community manager,
  • Web marketing manager,
  • Luxury marketing consultant
  • Web project manager,
  • Marketing R&D Manager

Program Luxury Marketing

Year 4

Year 5

Common core

  • Introduction to research methodology
  • New management methods
  • Languages
  • AI challenges: data challenge
  • Ethical debate
  • New international relations in the 21st century

Common core

  • Research methodology
  • Serious game
  • Anthropocene and climate issues for the company
  • Designing the sustainable company of today and tomorrow
  • TOEIC preparation
  • Research dissertation
  • Entrepreneurship for ecological and social transition
  • Risk management

Major

  • Introduction to the Luxury sector
  • Digital ethics and social responsibility in the luxury industry
  • Consumer behavior and phygital
  • Branding and Storytelling
  • Communication strategy
  • Opinion leaders and influence

Major

  • Innovation in Luxury
  • E-commerce and social commerce
  • Social media strategy
  • Durability and luxury
  • e-CRM
  • e-reputation 

Customer Relations Management - Banking Course

 

Two different options

 

Professional Customer Advisor | Branch Manager Option

 

Training objectives

 

Bac+5 Master's degree, 5th year option: Customer relations in banking
ICD Business School diploma approved by the French Ministry of Higher Education, Research and Innovation, conferring the grade of Master, registered with the RNCP no. 37714, level 7 (EU), NSF codes 310, 312, by France Compétences decision dated June 25, 2021

This specialization, taught entirely in French, is offered by the ICD Business School in Paris. 

Targeted skills

  • Welcome, advise and prospect with a view to selling banking and financial products
  • Build loyalty and establish ongoing, personalized relationships with customers
  • Guarantee the quality of reception and follow up complaints,
  • Respect procedures
  • Carry out investment transactions
  • Manage risks and ensure account profitability
  • Handle credit applications
  • Manage and lead the agency team
  • Manage the business
  • Achieve the agency's sales objectives and take responsibility for a portfolio of customers and prospects
  • Oversee operational risks
  • Lead and facilitate team meetings

Dispositive

  • Contract type: apprenticeship or professionalization contract
  • Training duration: 24 months or 540 hours per year
  • Start of training: October
  • Adaptation of the training course: no partial validation possible on this course

Program Professional Customer Advisor | Branch Manager Option

Year 4

Year 5

Banking environment

  • Fundamentals of Banking - Retail market
  • Banking environment and risk and compliance management
  • Ethical debate
  • Legal and tax approach to the customer and wealth assessment
  • Banking law

Professional world

  • Financial Diagnosis and Evaluation
  • Financial Instruments
  • Analyse Dossiers Credits Professionnels

Business and Marketing

  • Customer Relationship Management
  • AI challenges: Data Challenge 
  • Trading strategy - Consumer market
  • Trading strategy - Professional market

Business and Marketing

  • Thinking about the sustainable company of today and tomorrow 
  • Anthropocene and climate issues for business
  • Business Game - Cesim Bank 
  • The challenges of digital banking
  • Risk management

Professional world

  • Banking Basics - Professional market
  • Company financing 
  • Financial Analysis

Business Management

  • Business Creation Project - Business plan (Entrepreneurship for ecological and social transition)
  • New management methods  (Team Management)
  • Agency management

Languages and culture
 

  • TOEIC preparation 
  • LV2 or reinforced English 
  • New international relations for the 21st century

Management and legal environment

  • Executive retirement approach
  • Law for companies in difficulty
  • Buyout

Projects

  • Introduction to research methodology 
  • Dissertation tutoring 
  • Pre Research Memoir 

Soft Skills Development Program

  • Start me up career

Soft Skills

  • Managing time and priorities
  • Improve your ability to work as part of a team
  • Improve your professional communication

Languages

  • TOEIC preparation

 

Projects

  • Qualitative methodology
  • Quantitative methodology
  • Dissertation tutoring
  • Research Dissertation

Premium Customer Advisor / Wealth Management Option

 

Training objectives

 

Bac+5 Master's degree, 5th year option: Customer relations in banking
ICD Business School diploma approved by the French Ministry of Higher Education, Research and Innovation, conferring the grade of Master, registered with the RNCP no. 37714, level 7 (EU), NSF codes 310, 312, by France Compétences decision dated June 25, 2021

This specialization, taught entirely in French, is offered by the ICD Business School in Paris, in partnership with Société Générale.

Société Générale

Targeted skills

  • Manage customers with asset-related issues
  • Support and advise customers by proposing appropriate products and investments
  • Promote digital tools and services
  • Analyze customers' financial situation and transaction risks
  • Work in synergy with specialized advisors to respond to specific requests, and with other departments (Customer Relations Center, Private Banking, Service Center, etc.)
  • Participate in the branch's commercial development

Dispositive

  • Contract type: apprenticeship or professionalization contract
  • Training duration: 24 months or 540 hours per year
  • Start of training: October
  • Adaptation of the training course: no partial validation possible on this course

Program Premium Customer Advisor / Wealth Management Option

Year 4

Year 5

Banking environment

  • Fundamentals of Banking - Retail market
  • Banking and wealth management environment
  • Ethical debate
  • Financial markets and financial savings

Professional world

  • Financial Diagnosis and Evaluation
  • Financial Instruments
  • Analyse Dossiers Credits Professionnels

Tax and legal environment

  • Banking law
  • Risk and compliance management
  • AI challenges: Data Challenge
  • Personal taxation
  • Property law

Business and Marketing

  • Thinking about the sustainable company of today and tomorrow 
  • Anthropocene and climate issues for business
  • Business Game - Cesim Bank 
  • The challenges of digital banking
  • Risk management

Business and Marketing

  • Life insurance
  • Personal and property insurance
  • The wealth advisor and CRM

Business Management

  • Business Creation Project - Business plan (Entrepreneurship for ecological and social transition)
  • New management methods  (Team Management)
  • Agency management

Sales activity management
 

  • Financial analysis
  • Company formation and status

Management and legal environment

  • Executive retirement approach
  • Law for companies in difficulty
  • Buyout

Languages and certifications

  • TOEIC preparation
  • LV2 or reinforced English
  • New international relations in the 21st century

Soft Skills Development Program

  • Start me up career

Soft Skills

  • Introduction to research methodology
  • Dissertation tutoring
  • Research dissertation preparation

Projects

  • Qualitative methodology
  • Quantitative methodology
  • Dissertation tutoring
  • Research Dissertation

ICD Business School offers Specialization Minors to provide complementary knowledge taught in the Majors.

Artificial Intelligence (FR)

Over 2 years - in Paris or Toulouse

The aim of this minor is to train students in the design of AI systems based on Machine Learning while giving them a global approach to AI and its ecosystem. The aim being to enable them to work as a business referent with a Data Scientist in order to design an AI project based on Machine Learning.

 

  • AI and Big Data: application, ecosystem and businesses
  • Application project for a Business use case
  • Ethical issues of AI and Big Data

Food Change (FR)

Over 1 year - in Paris or Toulouse 

New distribution methods, new food concepts and a strong ecological transition, innovation is at the heart of the agri-food sector. This minor brings a different view of food. It responds to changing consumer behaviors and aspirations as well as transformations in production and distribution. Working with industry experts, students are challenged to think about the changes taking place in the sector, and propose innovation that is useful, responsible and beneficial to the consumer.

 

  • Agri-food marketing
  • Agri-food consumer behavior
  • Innovations in the food industry

Reinventing retail (FR)

Over 1 year - in Paris

The supermarket sector plays an important role in a country's economic development, on the one hand, and in consumers' lives, on the other. This sector has undergone many profound changes in recent years.

Indeed, we are faced with a context that is shifting from the physical to the virtual, from permissive to regulatory, from information to knowledge, from authority to ethics, and from functional and product-based organizations to structured process-based organizations.

This situation calls for a more creative and dynamic distribution strategy to meet consumer demands. Retail has thus become a place of innovation.

  • Innovation in the retail sector
  • Sales team management
  • Building customer loyalty at the point of sale

Festivals (FR)

Over 1 year - in Paris

Whether it's a music festival, circus festival, street arts festival, book festival, science festival, film festival or any other kind of festival, festivals bring culture to life! Course modules in this minor cover festival design, programming and financial management. Students are encouraged to create their own mini-festival.

At the end of this minor, you'll have the keys to organizing an artistic or cultural festival.

 

  • Festival design
  • Programming, communication and artistic and cultural mediation
  • Financial management

Digital transformation consulting (FR)

Over 1 year - in Paris 

The aim of the "Digital Transformation Consulting" minor is to develop real expertise in supporting companies faced with the challenges of digital transformation.

The minor is based on a project approach. Students will be confronted with a real business problem. The solution proposed by the students will be the subject of (1) a presentation to a jury representing the "Sponsor" company, (2) a publication of the results in the form of a white paper (published by a real publishing house) and/or an article published in a magazine.

The aim is to promote the skills you have acquired, and forge your status as an expert in the field of digital transformation, thereby boosting your employability.

 

  • Digital transformations and future innovations
  • Change management and digital transformations
  • Business consulting toolbox

Health (FR)

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This minor aims to bridge the gap between today and tomorrow. To do this, we'll take a look at the healthcare sector as it is today, with a focus on pharmaceutical companies, and then move on to tomorrow's healthcare technologies: e-health, connected medical devices and the digitization of care paths.

Our objectives will be to understand how to reach your targets in a very specific marketing universe, and how to market products that are regulated by the state and whose communication to direct consumers is very limited.

 

  • Healthcare marketing
  • Innovation in the pharmaceutical industry
  • Legal, regulatory and ethical issues

Entrepreneurship and innovation (EN)

Over 1 year - in Paris

Entrepreneurship has always been a challenge. This minor offers you the opportunity to build your entrepreneurial project and business plan with the help of three complementary course modules.

The first allows you to tackle the design of your product or service, the second deals with the marketing and branding aspects, the third module integrates the strategic and financial dimensions of your project.

Overall objective: produce a business plan for a real or fictitious project.

 

  • Strategy and finance
  • Exhibitions and Art History
  • Financial management

Arts and culture (FR)

Over 1 year - in Paris

With this minor, enter the field of artistic and cultural creation and exhibition. Over the course of the year, you'll design a virtual exhibition on a contemporary theme.

Based on your documentary, historical and iconographic research, you'll show how the visual arts, literature and poetry resonate with and respond to your theme.

 

  • Digital transformations and future innovations
  • Economics and markets of the creative industry
  • Designing an art exhibition

Sport (FR)

Over 1 year - in Paris

France has become one of the world leaders in the organization of sporting events, an expertise that has culminated in the organization of the Rugby World Cup 2023 and the Olympic Games in 2024.

Aware of societal and environmental issues, the sports movement aspires to become more responsible, under pressure from many players in the industry who are questioning the sometimes unsustainable model developed by the world of professional sport.

The aim of this minor is to introduce you to the sports management sector, focusing on the organization of eco-responsible sporting events and sustainable sports innovation.

 

  • Sports marketing
  • Innovation in sustainable sport
  • Sustainable event organization

e‐Sport

Over 1 year - in Paris

A fast-growing and rapidly structuring market, e-sport has become an industry that brings together a number of professions: professional teams, players, publishers, streamers, media...

This fast-growing industry represents an economic activity worth almost 3 billion euros worldwide. The French market is dynamic, and French players are well recognized. Relatively young, this industry faces many challenges in a hyper-competitive context.

The aim of this minor is to improve our knowledge of the market and its players, and to study the economic and social development potential of this high-potential industry, which affects more than 10,000,000 French people on a regular basis, the vast majority of them young people under the age of 20.

 

  • Markets, professions, players, prospects
  • e-sport marketing
  • e-sport business development

Finance éthique (EN)

Over 1 year - in Paris

The world of finance is constantly evolving. Ethics are now of major importance to all those involved in finance (investors, banks and financial regulators in particular).

In this context, it seems crucial for students - and future finance professionals in particular - to understand the principles and main practices driving the ethical finance industry.

 

  • Foundations of ethical finance
  • Ethical portfolio management
  • Ethics and corporate governance

 

Academic and professional standards

78.3 % integration

With 78.3 % of graduates finding a job within 2 months of graduating (CGE 2023 insertion survey), the school has consolidated its position as a major player in higher education. Specializations are designed in close collaboration with the ICD Business School's corporate partners, using a skills-based approach to guarantee the best possible professional integration of graduates. A learning-by-doing pedagogy mobilizes theoretical knowledge.

Quality teaching

Each specialization is placed under the responsibility of a teacher-researcher who is an expert in the field. He or she is responsible for designing and adjusting the program to the needs of companies. He or she also ensures the quality of the team of lecturers. The program's lecturers have been chosen for their knowledge of the business and the issues faced by companies. Whether they are teachers or professionals, they are familiar with the international reality of the issues associated with their specialty.

Le programme

  1. 2 seminars: pedagogical integration and professional coaching / support towards employment
  2. Business Game, Serious Games
  3. Researchthesis
  4. Soft Skills Development Program
  5. Company assignments
  6. Group projects

Developing soft skills

5 professional development sessions

  • Leadership development
  • Developing a sense of responsibility and ethics
  • Develop your creative potential and sense of initiative
  • Developing your followership
  • Successful recruitment interviews

CILIBERTI_Carla

The "International Business Development" option gives us a global vision of the challenges and means of developing a business abroad. Through courses such as International Product Launch, Customs Duties, Export Techniques

Carla CILIBERTI
Option International Business Development - ICD 5

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