Master's Degree - Grande École Program | Overview

• Set up an information monitoring system to detect weak signals in particular
• Develop a network to remain aware of the outside environment
• Measure and analyze changes in the eco-system involving direct and indirect players in relation to the organization
• Develop a forward-looking approach to areas of company intervention
• Identify and analyze threats, opportunities, and market trends

• Translate the company's strategic vision into operational orientations and objectives, and translate these into a business plan
• Assess target expectations through market research, positioning analysis, and competitive intelligence
• Supervise and manage resources (organizational, technical, human, financial, logistical, etc.) to achieve objectives, and evaluate individual and collective results
• Provide day-to-day leadership and organize the work of the team, conduct meetings, and encourage team support and motivation

• Calculate quantitative and qualitative performance indicators relating to sales, marketing and supplier policy
• Collect, organize, and analyze marketing and sales data to develop action plans
• Define the quality approach to build customer loyalty
• Design and deploy systems to ensure compliance with regulations relating to information systems, digital technology, and data

• Develop the marketing strategy in line with the company's overall strategy, based on studies, analyses, and data collected
• Internally, develop actions designed to unite employees around the company's identity, values, and news, as to support change
• Develop and implement online and offline marketing and communications plans
• Design and implement reputation and e-reputation monitoring for the company
• Advise management of crisis situations and provide appropriate support

• Organize project milestones and establish project phasing
• Identify opportunities for growth and development through innovation
• Design and implement a transformation support system
• Assess the financial, technological, and human resources required to develop and support innovation

• Constantly monitor the evolution of digital tools for marketing, customer relations, and supplier relations
• Create an ecosystem federating the expectations of stakeholders (customers, users, suppliers)
• Identify channels for collecting information on customer and supplier behavior
• Design audience measurement and/or statistical tools to improve customer or supplier relations and develop new offers

• Identify digital uses and their impact on marketing and customer relations
• Use advanced digital tools independently for one or more of the domain's business lines or research sectors

• Mobilize highly specialized knowledge, some of which is at the forefront of knowledge in a field of work or study, as a basis for original thinking
• Develop a critical awareness of knowledge in a field and/or at the interface of several fields
• Solve problems to develop new knowledge and procedures, and integrate knowledge from different fields
• Make innovative contributions to high-level exchanges and international contexts
• Carry out reflective and distanced analysis, taking into account the issues, problems, and complexity of a request or situation, to propose appropriate and/or innovative solutions in line with regulatory developments

• Identify, select, and critically analyze a variety of specialized resources to document a subject, and synthesize data for further use
• Communicate for training or knowledge transfer purposes, orally and in writing, in French and in a foreign language

• Manage complex, unpredictable professional or study contexts requiring new strategic approaches
• Take on responsibilities to contribute to professional knowledge and practices and/or to review a team's strategic performance
• Manage a project (design, steering, team coordination, implementation and management, evaluation, dissemination) that draws on multi-disciplinary skills within a collaborative framework
• Analyze one's actions in a professional situation to improve one's practice as part of a continuous improvement approach to quality assurance
• Respect the principles of ethics, deontology, and environmental responsibility

Our programs prepare students for careers in all industries, mainly in business, sales, and marketing positions. Graduates can also choose to pursue project management opportunities in artistic, cultural, and event fields, bringing the added value of their sales and marketing expertise.

Career options

Take a look at the career Guide

The ICD Business School degree, accredited by the French Ministry of Higher Education, and Research (MESR), confers the french "Grade de Master". The degree is registered with the french RNCP, no. 37714, level 7 (EU), NSF codes 310, 312, by decision of the french "France Compétences", dated 25 June 2021

The Grande École Program (GPE) is on both the Paris and the Toulouse campuses.

• 1st year admission: High School diploma (or equivalent)
• 2nd year admission: High School diploma (or equivalent) and proof of successful completion of 1 year of higher education (60 ECTS credits) in a relevant field
• 3rd year admission: High School diploma (or equivalent) and proof of successful completion of 2 years of higher education (120 ECTS credits) in a relevant field or successful completion of a 2-year degree in a relevant field
• 4th year admission: High School diploma (or equivalent) and proof of successful completion of an undergraduate degree (180 ECTS credits) in a relevant field and proof of international experience

460 contact hours (12 months) in Paris or 996 contact hours (24 months) in Toulouse

The 460 hours (2nd year) can be broken down as follows:

• 199 contact hours of common core courses
• 261 contact hours of major courses

Program tuition fees

• 1st year: €10,500.00
• 2nd year: €10,500.00
• 3rd year: €10,500.00
• 4th year: €12,000.00 for the regular track (no tuition fees for the work-study track)
• 5th year: €12,000.00 for the regular track (no tuition fees for the work-study track)

* Additional tuition fees of €2,000.00 per year will be billed for the French-Chinese program in Years 1 and 2; additional fees of €1,000.00 will be billed in Year 3.
* Additional tuition fees of €2,500.00 will be billed for enrollment in dual degree programs or additional semesters in Year 3.
* Additional tuition fees of €3,500.00 will be billed per year for enrollment in dual degree programs or additional semesters in Years 4 and 5.

In the case of work-study programs, all tuition and registration fees are paid in full by the company employer.

No program or registration fees are charged to the student.

Company employers of work-study students are also legally required to pay students a monthly salary corresponding to a percentage of the French minimum wage (depending on the student's age) for their work.

ICD Business School works closely with partner companies to set up optimal financial packages. Contact us!

Financial aid options

Several solutions are available to help fund your education.

• Scholarships and grants (honorary, academic, sports, Erasmus+)
• Banking partnerships
• Customized financing
• Paid internships every year, starting in year 1
• A set day off every week for student jobs

Admissions

Directly after high school: Registration for ICD Business School's in entrance exam or via the "Études en France" admissions process

Transfer students (2nd, 3rd, 4th, and 5th year admissions): Registration for ICD Business School's in-house entrance exam

Starting dates

• Paris Campus: September 2025
• Toulouse Campus: September 2025

Admissions decisions

The admissions committee meets after each entrance exam session and admission decisions are sent out to applicants no later than two weeks after the entrance exam.

Applicants who have been accepted to the program will then be asked to confirm their acceptance in writing.

Applicants who are refused admission may not reapply during the same calendar year. 

This Master's degree program allows students to follow a business curriculum taught in Paris  by the school's academic faculty and instructors who are professionals in the fields of marketing, sales, business development, and other related fields, such as data analysis and digital communication.

Other management disciplines like human resources management and corporate financial management are also included in the curriculum.

Students acquire many valuable technical business skills, as well as the cross-disciplinary and critical thinking skills that are expected of a manager today. Graduates can pursue a wide range of high-level positions in all types of companies and in a variety of fields.

• Information Resource Center (the Infotheque)
• Computer Facilities (computer rooms equipped with state-of-the-art equipment and professional software)
• Learning Management Systems
• Distance Learning Platforms
• Academic Resource Teams (administrative support, advising teams, academic department, etc.)

Assessment procedures are designed to confirm the acquisition of all the abilities, knowledge, skills, and skill blocks that make up the degree requirements.

These elements are assessed either through regular continuous assessment, or by a final examination, or by a combination of the two methods.

The course modules that make up each skill block are grouped together into separate teaching units, each having a value expressed in European ECTS credits. To obtain the master's degree, 120 additional ECTS credits must be earned, in addition to the credits earned during the student's undergraduate degree program.

• Continuous assessment, mid-term exams, oral presentations, written reports at the end of each course module
• Research thesis and oral defense at the end of the academic year
• Make-up exams (if necessary)
• Thesis workshops

No partial validation of skill blocks is allowed.

ICD Business School works with Hand'IGS, Groupe IGENSIA Education's disability initiative, to help accommodate students with disabilities. Accommodations needs are studied on a case-by-case basis and the campus is accessible to people with disabilities.

In addition, within the scope of its Erasmus charter, ICD Business School pays particularly close attention to promoting international mobility for students with disabilities. 

Contacts

More information

There are no equivalents for this degree program.

No, the Grande École Program is not accessible through the French VAE (Recognition of Prior Experience) process.

• Graduation rates: 87.6 % (Class of 2023)
• Education continuation after Graduation rate: not applicable (Level 7)
• Program retention rate: Coming soon
• Overall employment rate after graduation: 65.90 % (Conférence des Grandes Écoles 2024 Survey - Grande École Program Class of 2023)
• Employment rate in targeted professions: 89.60 % (Conférence des Grandes Écoles 2024 Survey - Grande École Program Class of 2023)
• Satisfaction rate of recent graduates: 43.2 % (End of Program Survey - Class of 2024)