Publications

Our professors are research-active. Each year, they publish numerous scientific articles, write reference books and speak at conferences on their areas of expertise.

publications

RESEARCH

The professors at ICD focus their work on two main research topics in relation with the specialisations taught on our programmes. 

NEW FORMS OF BUSINESS & THEIR IMPACT ON CUSTOMER RELATIONS.

This area of research falls within the scope of B2C and B2B marketing, services marketing and consumer behaviour.  It aims to explore the development of customer relations with regard to the major evolutions in business: point of sales digitalisation, the strengthening of servuction models, the rising importance of big data. 

STRATEGIC INNOVATION IN CUSTOMER-SUPPLIER RELATIONS.

This area of research falls within B2B activities and aims to explore the major changes in customer-supplier relations: the rise of strategic corporate networks, the rising importance of corporate social responsibility, and organisational learning.

 

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