MBA Business & Marketing
The MBA Business & Marketing accompanies you in the development of your skills necessary for the development of commercial and marketing activities in the context of ever-increasing digitalization.
KEY POINTS
PREREQUISITE
- Bac +3 validated or 180 validated ECTS
BACK-TO-SCHOOL
- Paris: February 2024 and October 2024
- Toulouse: April 2024
ADMISSION
- Possible in 2nd year - (Master degree)
DURATION
- 2 years
Learning objectives
The MBA Business & Marketing is a complete training focused on business development issues in an increasingly digitalized context. This program supports managers in the acquisition and development of their skills necessary for the development of sales and marketing activities in the digital age.
Demande de renouvellement du Titre au RNCP déposée auprès de France Compétences
Program
💡 DESIGN A CUSTOMER ORIENTED MARKETING STRATEGY | 💡 DEPLOY AND DRIVE THE CUSTOMER-CENTRIC OMNICHANNEL STRATEGY | 💡 OPTIMIZE CUSTOMER PROXIMITY AND ENGAGEMENT WITH THE BRAND |
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💡 MANAGE CUSTOMER RELATIONS | 💡 PROMOTE AND ANIMATE A NETWORK OF PARTNERS AND CUSTOMERS | 💡 MANAGE, ANIMATE, SUPERVISE THE MARKETING / CUSTOMER SERVICES TEAMS |
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Work-study or alternating internship
International consult the pedagogical program
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1 International Week - Intensive English Course
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Conference seminar and company visits: Business in Europe
Opportunities
- Relationship Manager
- Customer Relationship Management Manager
- Customer /Customer
- Data Scientist
- Customer Marketing Director
- Digital manager
- Manager marketing CRM
Admissions
Submit the application file in English
For french students : you must apply directly to ICD by contacting ICD Admissions Teams in Paris or in Toulouse
For international students : you must follow the "etudes en France" process with Campus France and apply directly to the ICD Admission Team to attend the admissions test. Our International team will help you to follow the process.
Mandatory documents
- Completed application form
- CV
- Scanned copy of your passport / visa
- Highest degree certification and certificate of current studies
- Transcript of your current studies
- English language certificate (IELTS ≥ 6,5 / TOEFL ≥ 550 or equivalent)
Interview
As soon as your application file is registered, you will receive an email from ICD in order to schedule an interview
Final decision
It takes up to 2 weeks following the interview for a decision to be made. An admission letter will be sent by email from ICD once the candidate is admitted. Applicants will be judged on their application file and their interview.
Fees
European Union learner | Non European Union learner | |
Year 1 | € 12 000 | € 12 000 |
Year 2 | € 12 000 | € 12 000 |