Bachelor Business Marketing

The Bachelor of Business and Marketing enables you to acquire experience and knowledge provided by trade specialists, marketing and entrepreneurship. Gradually, you will gain access to managerial skills.

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COURSE OVERVIEW

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Adimissions

YEAR 1 : French baccalaureate (all streams) or international equivalent 
Transfer Admissions procedure : students having successfully completed 1 or 2 years of higher education studies

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Admissions Test

YEAR 1: Parcoursup (National Central Admissions System) or Campus France procedure

YEARS 2 & 3: ICD ADMISSIONS TEST

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LENGTH

3 years

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Campus

Paris

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PROFESSIONAL EXPERIENCE

6 to 9 months of internships or business placements

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INTERNATIONAL EXPERIENCE

Year 2: A full semester abroad
Year 3: Option of a 1-year study abroad programme at an international partner institution*

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Qualification

Certified by the Ministry for Higher Education and Research (3-year undergraduate level)

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A 3-YEAR TRAINING COURSE

The Bachelor of Business and Marketing in Paris is a unique professional experience. Through internships and work-study programs, you'll gain professional experience in marketing and business development that is recognized by companies. The Bachelor Business & Marketing teaching staff and ICD Business School professors will be happy to support you individually in this adventure, and to give you all the help you need to bring your projects to fruition. In 3rd year, you'll have the choice of specializing in either business development or digital marketing and e-business to validate your technical skills. At the end of this year, you'll receive your diploma as a "Sales and Marketing Manager", a certified level 6 qualification.

TRAINING OBJECTIVES

The ICD Business School's Bachelor's degree in Business and Marketing offers rapid and effective professionalization through student-led projects and specializations. The Bachelor benefits from the recognition, reputation and strength of the networks of a leading business school, ICD Business School. It is based on a unique teaching approach geared towards action and immersion.

DIPLOMA BAC+3 RESPONSABLE COMMERCIAL & MARKETING, TITRE CERTIFIÉ AU RNCP ARRÊTÉ DU 11 DÉCEMBRE 2018 AU JOURNAL OFFICIEL DU 18 DÉCEMBRE 2018 PORTANT ENREGREMENT AU RÉPERTOIRE NATIONAL DES CERTIFICATIONS PROFESSIONNELLES. REGISTRATION FOR 5 YEARS AT LEVEL 6, UNDER THE TITLE "RESPONSABLE COMMERCIAL ET MARKETING" WITH EFFECT FROM NOVEMBER 29, 2018 TO DECEMBER 18, 2023.

 

 

What dominants?

Trade

Develop your purchasing and sales skills by mastering sales methods and processes, negotiation techniques and customer knowledge.

Marketing

Expand your market knowledge to develop and market relevant and useful products and services.

Entrepreneurship

Take advantage of the opportunity to join an incubator to develop your business project.

 

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The program?

1st year

2nd year

💡 EN ENTERING THE ICD BUSINESS SCHOOL, YOU'RE BOARDING UP FOR ADVENTURE! 💡 DÉVELOPPER DES COMPÉTENCES ET PRÉCISER SON ORIENTATION PROFESSIONNELLE

COMMERCE

  • Sales administration
  • Fundamentals of negotiation
  • Commercial law
  • Point-of-sale management

MARKETING

  • Conducting market research
  • Communication fundamentals

ENTREPRENEURSHIP

  • Corporate legal environment
  • Operational marketing
  • CRM
  • Accounting
  • Business Model

SOFT SKILLS

COMMERCE

  • Sales promotion
  • BtoB account management
  • Negotiation 
  • International trade

MARKETING

  • Social marketing
  • Direct marketing
  • Webmarketing
  • Market discovery

ENTREPRENEURSHIP

  • Business law and risk management
  • Business plan
  • Employment law
  • Project financing

3rd year - Certification

💡 LA 3e ANNÉE EST CELLE DE LA SPÉCIALISATION ET DE LA TECHNIQUE !

BLOCK 1: IMPLEMENT AND MANAGE THE COMPANY'S SALES AND MARKETING POLICY

- Sales management
- Negotiation project
- Product and service innovation policy

BLOCK 2: IMPLEMENT A CUSTOMER RELATIONSHIP MANAGEMENT AND LOYALTY STRATEGY

- Customer Relationship Management

BLOCK 3: MANAGE AND OPTIMIZE THE FINANCIAL AND LEGAL MANAGEMENT OF THE COMPANY'S SALES AND MARKETING ACTIVITIES

- Legal framework for commercial operations
- Commercial budgets and dashboards

BLOCK 4: DETECT, DEVELOP AND SUPERVISE NEW BUSINESS PROJECTS

- Professional projects: Sales and marketing development
- Entrepreneurial project
- Corporate mission

BLOCK 5: MANAGING AND LEADING SALES AND/OR MARKETING TEAMS

- Team management
- English
- Communication and professional posture
- Expression and Voltaire project

DEEPENING :

FOCUS ON TRADE AND BUSINESS DEVELOPMENT

- Complex sales calls for tender
- Marketing and sales action plan
- Sales force management
- Customer satisfaction and loyalty
- Digital marketing
- Omnichannel strategy
- Operational sales management
- Communication strategy and partnerships

DIGITAL MARKETING & E-BUSINESS FOCUS

- Complex sales tenders
- Brand content management
- Social media
- Distribution strategy
- Web Marketing
- Web design
- AI for marketing
- Business Development

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CAREER OPPORTUNITIES AFTER THE BACHELOR'S DEGREE

The Bachelor's degree in Business and Marketing benefits from the recognition, reputation and network strength of a leading business school, the ICD Business School. As a result, graduates of this Bachelor's program have two options for following up this experience:

Start your professional career

Trained with 20 months' accumulated professional experience, graduates can join any company in the sales and marketing field, or set up their own businesses. Students can join any of the following positions:

  • Marketing and sales manager
  • Sales or sales department manager
  • Marketing manager or operational marketing manager
  • Product/Marketing manager
  • Sales and/or marketing project manager
  • Sales and/or marketing development manager
  • Area Manager

 

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Continuing your studies towards a BAC+4/5 degree

With 180 ECTS credits (European Credit Transfer and Accumulation System) validated and Level 6 Sales and Marketing Manager qualifications, students can continue their studies in France or abroad. At ICD Business School, students can apply for the following programs:

  • Grande Ecole program, accredited to BAC+5 conferring Master's degree and EFMD Accredited.
  • Master of Sciences (MSc) programs, accredited by the Conférence des Grandes Ecoles
  • MBA Commerce & Digital Marketing, level 7 qualification certified by the French Ministry of Employment
  • MBA Commerce & Marketing de Luxe, level 7 qualification certified by the French Ministry of Employment

 

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HIGHLIGHTS OF THE BACHELOR OF BUSINESS & MARKETING

  • 1 state-approved RNCP-certified BAC+3 qualification
  • 3 years' study / 8 months' internship
  • 3rd year sandwich course
  • Pre-entry seminar
  • 1 multidisciplinary program with 3 majors: Business, Marketing or Entrepreneurship
  • 1 team of expert teachers
  • Opportunity to join the incubator to develop your project
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ADMISSIONS

JOIN A POST-BAC BUSINESS SCHOOL

 

1st, 2nd and 3rd year

For all admissions from Year 1 to Year 3, registration is done directly with the ICD Business School. All you need to do is return your application to ICD containing:

  • Year 1 dossier: 1st and Terminale report cards and cover letter
  • 2nd year portfolio: 1st year report cards, CV and cover letter
  • 3rd year folder: 1st year report cards, CV and cover letter

For 2nd and 3rd year applications, you will then receive a convocation to take your motivation oral. The requirements for admission to the Bachelor Business & Marketing program are as follows:

  • Conditions 1st year :Baccalaureate in general, technological and technical subjects
  • Conditions 2e année :Completion of the Baccalauréat and a certificate of successful completion of a 1st year of studies (60 ECTS acquired) related to the program options.
  • Year 3 requirements: Baccalauréat and a qualification or diploma validating a Bac+2 course (120 ECTS acquired at another institution, BTS, DUT, Licence 2...) in line with the program options

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