Bachelor Business and Marketing | Overview

• Produce a regular market, environment and competition watch
• Carry out a marketing and sales diagnosis of the business
• Definition of sales and marketing objectives
• Formulation of an omnichannel sales action plan

• Preparing sales and marketing roadmaps
• Monitor the performance of online and offline sales and marketing actions
• Contribute to the implementation of a customer satisfaction culture within the company/activity

• Define a customer acquisition strategy
• Design and implement sales offers to win new customers
• Implement a customer loyalty strategy
• Negotiate sales proposals
• Customer relationship management

• Team building
• Organize team activities
• Leading the team
• Monitor employee performance

Certified title ICD "Responsable d'Activité Commerciale et Marketing" registered with RNCP n° 38808 at level 6 (EU) (former level II) - NSF code 312, by registration decision of France Compétences dated March 27, 2024, eligible CPF.

This title is also accessible via Validation des Acquis de l'Expérience (VAE).

The Bachelor Business and Marketing is offered in Paris.

• Admission to 1st year: Candidates holding a general or technological baccalaureate (or equivalent qualification) at the start of the academic year
• Admission to 2nd year: Baccalauréat and a certificate of successful completion of a 1st year of study (60 ECTS acquired) related to the program options
• Admission to 3rd year: Baccalauréat and a diploma or degree validating a Bac+2 cycle (120 ECTS acquired in another establishment, BTS, DUT, Licence 2...) in line with program options

• 12 months, 512 hours a year

Fees

• Year 1
  European Union: €7,400.00
  Outside the European Union: €8,650.00
• Year 2
  European Union: €7,850.00
  Outside the European Union: €8,650.00
• Year 3
  European Union: €7,850.00 / No tuition fees for sandwich courses
  Outside the European Union: €8,650.00 / No tuition fees for sandwich courses

Within the framework of an apprenticeship or professionalization contract, the cost of training is financed via the company's OPCO (according to the level of funding established).

No training or registration fees are charged to the beneficiary.

The company pays the apprentice (SMIC percentage, depending on age).

ICD Business School assists companies in setting up optimized financial engineering. Contact us!

Financing solutions

Several solutions are available to help finance your studies.

• Scholarships (honorary, academic, sports, Erasmus+)
• Our banking partnerships
• Tailor-made financing
• Paid internships every year, starting in year 1
• A fixed free day in the week, for a student job

Admission procedures

Post-Bac: ICD Business School competitive entrance exam registration or "Études en France" process

Parallel admissions: ICD Business School competitive entrance exam registration

Start date

• Paris: September 2025

Entry deadlines

The admissions jury meets after each session and results are communicated to candidates no later than two weeks after the tests.

Admitted candidates are then invited to confirm their registration.

Candidates who are not admitted may not take part in another session of the competition in the same year.

The rise of new technologies and e-commerce, the increasing demands of consumers and the evolution of their purchasing behavior are all factors impacting the development of companies.

It is against this backdrop that sales functions are evolving to improve their performance in companies that increasingly rely on a customer-centric marketing approach.

The Sales and Marketing Activity Manager contributes to the creation of added value for the company, by participating in the definition of its marketing strategy, and by deploying the omnichannel sales action plan with a view to conquering markets, developing sales and building customer loyalty. They play an essential role in the company's commercial development.

This professional is at the interface between the company and the customer, responsible for understanding the customer's needs, preferences and issues. To do this, they constantly monitor the market, analyze trends, study the competition and gather information on buying behavior.

This information is then fed back into the company. This information is then used to develop sales and marketing strategies that will enable the company to differentiate itself, attract new customers and retain existing ones.

They implement promotional and advertising actions to increase the visibility of the company or its products/services, generate leads and stimulate sales: creation of online advertising campaigns, use of social media, organization of promotional events, participation in trade shows and so on.

In addition to promoting and selling the company's products and services, the Sales and Marketing Activity Manager is involved in direct customer relations, both physical and remote, and in winning new customers. He is the main point of contact for customers: He answers their questions, proposes and negotiates win-win solutions in line with their needs, handles complaints and ensures their satisfaction.

He also implements loyalty-building strategies to maintain long-term relationships. He or she is on the front line when it comes to identifying and handling sales opportunities that could generate market share gains, develop customer portfolios, boost sales or increase shopping baskets.

In the world of retail, when in charge of a business unit (point of sale, department, etc.) as a Sales Manager, the Sales and Marketing Activity Manager develops sales through sales management focused on customer satisfaction and increasing key indicators: sales, margin, average basket.

He is required to collaborate on operational projects and/or manage a team.  As a manager or project leader, your role is to coordinate all activities and resources, motivate team members, and ensure that objectives are met efficiently and consistently, while respecting the company's values.

• Document resource center (infotheque)
• Computer facilities (computer rooms equipped with professional software)
• Learning Management System
• Distance learning platforms
• Pedagogical team (administration, studies/programs management)

Certifying assessments in the form of:

• Real or reconstructed company cases (written tests), which may give rise to an oral presentation before a jury (depending on the block)
• Professional simulations with scenarios
• Carrying out a business development project based on a consultancy assignment carried out by the candidate with a company (written file + oral presentation), on the theme of "consolidating customer relations and developing new business opportunities".

The subject of the consultancy assignment will be proposed by the candidate to the accompanying training organisation and must be approved by the company.

Partial validation by skill block is possible. Please refer to the RNCP sheet.

The ICD relies on Hand'IGS, the IGENSIA Education Groupe's disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.

As part of its Erasmus charter, the ICD Business School pays particular attention to the needs of disabled students. 

Contacts

Further information

There are bridges and equivalences with other certifications. Please refer to the RNCP sheet.

The Bachelor's degree in Business and Marketing is also accessible via the Validation of Acquired Experience (VAE).

For more information, please contact Catherine AZEMA by e-mail: cazema@igensia.com or visit the Groupe IGS Formation Continue website.

• Graduation rates for diplomas or professional titles: 93 % (Promotion 2023)
• Interruption rate during training: to come
• Overall professional integration rate: 87 % (France Compétences*)
• Rate of professional integration in target professions : 65 % (France Compétences*)
• Post-training satisfaction rate: 53.3 % (End of training Survey - Promotion 2024)

* RNCP sheet