Detailed program of the Grande Ecole Program

• Introduction to sales, marketing & business development
• Introduction to economics
• Cross-cultural consumption
• Effective sales techniques
• International marketing

• Organisation studies
• Business game (managing a company)
• Introduction to company law
• Effective sales techniques
• Big players of business
• Doing business in Europe

• Geopolitics
• Modern foreign language 1
• Modern foreign language 2
• Business English
• Preparation TOEFL exam

• Debates in contemporary society
• Media power
• Digital culture
• Written communication techniques (Projet Voltaire)

• Coaching
• Finding a business placement
• Digital presentation tools
• Sport & group dynamics

• Art & culture
• Community projects (student clubs & societies)
• Group project

• Strategic marketing
• Consumer behaviour
• Digital sales & marketing
• Marketing research
• Marketing mix
• Sales portfolio

• Costs & decision-making
• Commercial & company law
• Micro-economics
• Budget management
• Supply chain management
• Digital project management

• International business law
• International economics & emerging markets
• Business English
• Preparation TOEFL exam
• Modern foreign language 2

• Mythology
• The creative economy
• Anthropology

• Rhetoric & persuasion (Eloquent speaking competition)
• Career coaching
• Developing a professional network
• Computer-aided design (CAD) & Multimedia
• Sport & group dynamics

• Les Négociales (national sales negotiation challenge for students)
• Event management practice – week-long conferences organised by students (digital transformation, sustainable development, diversity…)

• Communication strategies
• Customer relationship management
• The purchasing functions

• Human resource management and employment law
• Management issues
• Corporate strategy & governance

• European business development
• Business English
• Preparation TOEFL exam
• International semester or Intercultural management semester
• Modern foreign language 2

• Intercultural management
• HEP Module (Humanism, Entrepreneurship & Professionalism)

• Management skills
• Microsoft Office Excel skills
• Career coaching

• Exporting a product to an overseas market

• Performance management & dashboards
• Rethinking business models
• Business plan
• E-commerce
• Digital marketing & communications
• Management of information systems
• Business negotiations in English
• Modern foreign language 2 (Spanish, German or Chinese)

• Business plan
• Code camp
• Masters dissertation

• Careers fairs
• Master class in digital convergence
• Management conferences
• Career coaching
• Final oral exam

• Modern foreign languages & TOEIC exam preparation
• Inter-school IGS Group Business Game
• Business challenges
• Soft-skills & personal branding
• Workshops
• Masters dissertation
• Business placement or work-study scheme

Because many companies are opening up to international business and the conquest of new markets, the International Business Development specialization at ICD Business School trains specialized managers.

The globalized context of companies pushes them to identify new markets, especially international ones, and thus to accompany the growth ambition of companies. 
This International Business Development specialization integrates all the added value issues that companies are looking for to be competitive in a globalized context.
It has been designed to train managers who are aware of the major geopolitical and societal issues related to international business development.

PROGRAMME

4TH YEAR

Dealing with administrative and legal constraints on international markets :

• Property Rights Protection
• Contract Law
• Corporate Taxes

Developing and implementing international strategies :

• Managing Complex Sales Projects
• Risk Management,
• Development Strategies

Fundamentals of International Trade :

• International Economics
• International Brand management
• International Trade

5TH YEAR

Mastering a full-fledged package of skills in international trade

• Product Launch
• Custom Duties and Trade Barriers to Internationalisation
• Export Techniques

Developing and fully implementing strategies adapted to targeted markets :

• Negociation Strategies
• International Purchasing
• Innovation Process

Mastering financial aspects for international development :

• International Corporate Finance
• Product Launching budget
• International Corporate Taxes

Managing cultural differences for result optimisation :

• Globalization and emerging markets
• International HR Management
• Company Creation

This specialization is designed to train sales managers who are experts in the BtoB and BtoC markets, who master relationships with all the company's stakeholders and who place ethics at the heart of their practices.

This program is particularly well suited to sales profiles wishing to make ethics a winning and effective customer relationship management model. Thus, the proposed courses will aim to develop business expertise in a socially responsible approach with the objective of achieving a positive impact on society.

PROGRAMME

4TH YEAR

• Defining Sales Strategies
• Prospecting and Social Selling
• Business Intelligence
• BUSINESS GAME
• Digitalizing the Customer Experience
• Responsible Purchasing Strategy

5TH YEAR

• Innovation in Sales Strategies
• Change Management 
• Leadership and Team Management
• Sales Performance Management
• Bid and Tender Management
• Ethics in Customer Relations

Innovation and digital are an integral part of 21st century marketing. Faced with this fact, the ICD Business School has proposed a specialization in this field.

The major objectives of the specialization :

• Develop marketing strategies
• Implement an eco-innovation policy
• Master the advanced methods and tools of marketing
• Manage and optimize digital marketing programs
• Develop brand value in a digital context
• Use big data in an ethical way

PROGRAMME

4TH YEAR

• Artificial Intelligence in Marketing
• Communication, Advertising, and Media
• Innovation Marketing
• Inbound Marketing and SEA/SEO
• Content Creation
• BUSINESS GAME

5TH YEAR

• Digital Project Management and     Growth Marketing
• International Brand Management
• Marketing Ethics, History, and Anthopology and New Consumers
• Data and Advanced Marketing Models
• Digital Transition in Marketing
• Distribution Project

Because the differentiation of companies depends on the competitiveness and performance of purchasing processes, the Purchasing and Supply-Chain Management and Sustainable Development specialization at ICD Business School trains specialized managers.

The globalized context of companies is pushing them to work on their competitiveness. It is through the purchasing, logistics and supply chain processes that the most effective policies are implemented.
This Purchasing and Supply-chain Management and Sustainable Development specialization integrates all the value-added issues that companies are seeking to compete in a globalized context.
It has been designed to train managers in the major societal issues involved in sustainable development.

PROGRAMME

4TH YEAR

• Purchasing Management
• Production Management
• Sourcing and Provider Performance
• International Logistics and Transportation
• Purchasing and Negociation Skills
• E-Procurement and Digital Supply Chain

5TH YEAR

• Responsible Purchasing
• Purchasing Project Management
• Forcasting Demand
• Inventory Management and Optimisation of Logistics Platforms
• Performance for Supply Chain Management

Faced with market changes and a more sustainable approach to consumption, the luxury industry is no exception and must also learn to deal with new needs and expectations. Innovation has become one of the main focuses of the sector and has allowed the industry to adapt and start reimagining its codes and image. After presenting the specificities of the luxury market in various areas, this minor will allow students to develop innovative and sustainable luxury brands, services, and goods.

• Issues in the Fashion and Luxury Goods Industries
• Luxury Marketing
• Sustainable Fashion and Luxury 

This minor teaches students how to develop AI systems based on Machine Learning while at the same time providing them with an overall understanding of AI and its ecosystem. The objective is to prepare students to work alongside data scientists as field experts and contribute actively to the development of a Machine Learning based AI project.

• AI and Big Data: Applications, Ecosystems, and Career Opportunities
• Practical Application to a Business Case 
• Ethical Issues of AI and Big Data

Whether through new distribution channels, new food concepts, or environmental transition, innovation is at the heart of the agri-food sector today. This minor offers a different perspective on food and responds to the changes in consumer behavior, needs, and expectations as well as changes in production and distribution. Guided by industry experts, students will reflect on recent changes and offer recommendations for useful, sustainable, and innovative approaches that are also beneficial to the consumer.

• Marketing for the Agri-Food Industry
• Consumer Behavior in the Agri-Food Industry
• Innovations in the Agri-Food Industry

The retail industry plays a vital role in both the economic development of individual countries and the lives of consumers. This sector of activity has experienced major changes in recent years. Today we are confronted with an environment that has gone from physical to virtual, from permissive to regulated, from information to knowledge, from authority to ethics, and from functional, product-based organizations to organizations based on processes. The situation requires companies to implement a more creative and dynamic distribution strategy to meet the needs of today’s consumers. As a result, the retail industry has become a major source of innovation.

• Innovation in Retail
• Managing Sales Teams
• Customer Loyalty in Retail Outlets

Festivals of all sorts, whether music festivals, book festivals, science festivals, movie festivals, circus festivals, or even street performance festivals, bring culture to life! The courses in this minor address designing and organizing festivals, as well as programming and financial management. Students will have an opportunity to organize their own mini-festival, and after completion of this minor, they will know everything there is to know about organizing a successful artistic or cultural festival.

• Organizing a Festival
• Artistic and Cultural Programming, Communication, and Public Outreach
• Financial Management

This minor aims at bringing today’s industry closer to the future. To do this, students will take a look at the healthcare industry today, and pharmaceutical laboratories in particular, before then learning about the healthcare technology of tomorrow, including e-santé, connected medical devices, and the digitalization of healthcare. The objectives are to understand how to reach target groups in a very specific marketing context and how to sell products that are regulated by the government and can only be marketed to direct consumers in an extremely limited manner.

• Marketing for Healthcare Industries
• Innovation in the Pharmaceutical Industry
• Legal, Regulatory, and Ethical Issues