Detailed program of the Grande Ecole Program

YEAR 1

DISCOVERING & UNDERSTANDING THE WORLD OF BUSINESS

During your first year of studies on the Grande Ecole programme at ICD, you’ll focus on developing an understanding of the fundamentals of sales and marketing.  We’ll also offer you a first taste of living abroad and you’ll carry out a short business placement, helping you develop your personal and career projects.

50% of courses taught in France
50% of courses taught in England
OPTION: Franco-Chinese track - 8 to 10 hours of Chinese language tuition per week

Semester 1

• An introduction to the fundamentals of sales and marketing
• Understanding how business organisations interact with their wider environment
• Develop your analytical and professional communication skills

Semester 2 (Immersion in English - Coventry University)

• Develop your language & intercultural communication skills
• Lectures (in English) to deepen your knowledge and understanding of the modules taught in semester 1
• 3 to 4-month sales or marketing placement

YEAR 1 COURSE STRUCTURE
 

YEAR 2

DEVELOPING MARKETING SKILLS & AN ENTREPRENEURIAL MINDSET

In year 2, you’ll further develop the knowledge and understanding acquired in the first year.  You’ll also acquire a global approach to the way business organisations function, enabling you to develop key operational skills. 

Choose from
50% of courses taught in France + 50% taught overseas
50% of courses taught in France +  Intercultural Management Semester
100% of courses taught overseas with undergraduate double degrees opportunities
OPTION: Franco-Chinese track 

Semesters 1 & 2

• Further your knowledge & understanding of the sales & marketing functions
• Develop a global approach to the functioning of a business organisation
• Putting theory into practice via projects and conference events
• Professional networking skills
• 3 to 4-month sales or marketing placement

YEAR 2 COURSE STRUCTURE

YEAR 3

UNDERSTANDING INTERNATIONAL MARKETS

In year 3, you’ll be able to develop a truly global business perspective thanks to a study abroad semester or a full year following a double degree programme.  The opportunities we’ll offer you to explore new cultures and carry out an international business placement will help you develop a different understanding of sales and marketing practices.

Choose from
50% of courses taught in France + 50% taught overseas
100% of courses taught overseas 11 undergraduate double degrees
OPTION: Franco-Chinese track - 1 year of studies abroad in Shanghai at Fudan University

Semester 1

• Developing new markets, working and managing in international business or Study abroad semester at an international partner university

Semester 2

• Intercultural management semester (click here for more information) or Study abroad semester at a partner university
• International business placement (3-4 months)

YEAR 3 COURSE STRUCTURE

YEAR 4

DEVELOPING YOUR CAREER PROJECT & EMPLOYABILITY
The first year of the Master's programme offers two tracks, the Apprenticeship track and the International track.

APPRENTICESHIP TRACK
Choice of one of the following 6 specializations:

1. RESPONSIBLE SALES DEVELOPMENT & CUSTOMER EXPERIENCE (Paris & Toulouse)
2. MARKETING IN TRANSITION AND DIGITAL TRANSFORMATIONS (Paris & Toulouse)
3. PURCHASING AND SUPPLY-CHAIN MANAGEMENT (Paris)
4. INTERNATIONAL BUSINESS DEVELOPMENT (Paris & Toulouse)
5. CUSTOMER RELATIONS MANAGEMENT - BANKING COURSE (Paris)
6. LUXURY MARKETING (Paris & Toulouse)

Students are on a work-study programme courses or initial training and follow the following training schedule

• Paris : 3-day/15-day format - Detailed timetable on request
• Toulouse : 8-day/month course
  
  INTERNATIONAL TRACK
  Semesters 1 & 2: On-campus courses (International Business Development specialization)

Or

Franco-Chinese Track Option - A year of study at Shanghai Fudan University following on from the 3rd year.

The entire year is spent in China at Fudan University. The aim is to acquire business development expertise specific to Europe-Asia trade. You will be awarded the Fudan "International Trade" certificate.

YEAR 5

MANAGING AND DECISION-MAKING

Developing expertise in a particular profession while integrating the company's global issues is an essential skill for tomorrow's managers. The 5th year marks the culmination of the Grande Ecole programme and prepares students for a successful entry into the professional world.

This training programme (Bac+5) enables alternating students to follow modules taught by the school's research professors and professionals in marketing, customer relations and related fields (data analysis, digital communication, etc.). Management disciplines (human resources management, corporate financial management) are also included in the curriculum. Graduates are trained in operational 'business' skills as well as the cross-disciplinary and reflective skills needed by a manager. They will be able to apply these skills in the professional environment of their choice, in any type of company and in a wide variety of roles.

TRACK APPRENTICESHIP
5th year is the year in which students deepen the specialisation chosen in 4th year:

1. 
   RESPONSIBLE SALES DEVELOPMENT & CUSTOMER EXPERIENCE (Paris & Toulouse)
2. MARKETING IN TRANSITION AND DIGITAL TRANSFORMATIONS (Paris & Toulouse)
3. PURCHASING AND SUPPLY-CHAIN MANAGEMENT (Paris)
4. INTERNATIONAL BUSINESS DEVELOPMENT (Paris & Toulouse)
5. CUSTOMER RELATIONS MANAGEMENT - BANKING COURSE (Paris)
6. LUXURY MARKETING (Paris & Toulouse)

INTERNATIONAL TRACK

You have the opportunity to study for a double-diploma in one of our partner universities.

(Not available to parallel admissions in 5th year or to students returning from a double-diploma in 4th year).

Students follow a sandwich course or an initial training course at the following pace

Paris: 3-day/15-day format - Detailed timetable available on request
Toulouse: 8-day/month course