MBA Marketing and Customer Relationship Manager | Course structure
The MBA Marketing and Customer Relationship Manager will help you develop the skills you need to develop your sales and marketing activities in the context of ever-increasing digitalization.
Program
Certified title ICD "Manager du Marketing et de la Relation Client", registered with RNCP no. 38938, level 7 (EU), NSF codes 310-312, by registration decision of France Compétences dated April 26, 2024, eligible CPF.
Title also accessible by the Validation of Acquired Experience (VAE).
Block 1 : Developing a customer-oriented marketing strategy
- Marketing studies and market monitoring
- Innovation Strategy
- Marketing Strategy and action plans
- Performance analysis tools
- Customer culture management
Block 2 : Managing customer relations and sales development in an omnichannel context
- Optimizing omnichannel customer experience / omnichannel strategy
- Relationship marketing
- Monitoring and management of calls for tenders
- Prospecting plan (Development and Implementation)
- Partnership policy
- Negotiation
- FLE
- Customer relationship management
- Reputation strategy / Customer engagement
Block 3 : Managing ressources assigned to customer relations
- Purchasing and supply chain policy
- Recruiting and structuring the commercial and/or marketing service
- Management of sales and/or marketing teams management
- Conflict management
- Budget and dashboards / Performance indicators
Block 4 : Deploy a digital marketing project to support customer relations and manage marketing data
- Diagnosis of digital business strategy
- Customer data collection and analysis
- CRM project (specifications, deployment)
- Digital strategy actions plans
- Web marketing and social media marketing-website
- Web marketing and social media marketing-referencing strategies: SEO, SEA...
- Web marketing and social media marketing-content curation and creation
- Web marketing and social media marketing-impact measures
Soft Skills
- Corporate social responsibility
- Fle
- Start me up career
- Methodology consulting mission
- intercultural management