Specializations on the Grande Ecole Program
In a competitive environment, ICD Business School's 5 specializations in business, marketing or development will give you the skills, critical thinking and international outlook you need to integrate and succeed in your career.
SPECIALIZATIONS
FOR PROFESSIONAL EXCELLENCE
Scientific and professional standards
78.3% insertion rate
With 78.3% of graduates finding a job within 2 months of graduating (source: CGE 2023 insertion survey), the school is consolidating its position as a major player in higher education. Specializations are designed in relation with ICD Business School's partner companies and with a skills-based approach to guarantee the best possible professional integration of graduates. A Learning by doing pedagogy mobilizes theoretical knowledge.
Quality teaching
Each specialization is placed under the responsibility of a teacher-researcher who is an expert in the field. He or she is responsible for designing and adjusting the program to the needs of companies. He or she is also responsible for ensuring the quality of the team of lecturers. The lecturers in the program have been chosen for their knowledge of the business and the issues faced by companies. Whether teachers or professionals, they are familiar with the international reality of the issues associated with their specialization.
THE PROGRAM?
- 2 seminars: pedagogical integration and professional coaching / support towards employment
- Business Game, Serious Games
- Memoire professional
- Soft Skills Development Program
- Corporate missions
- Group projects (Startup weekend, TedX...)
ICD Business School offers 5 Major Specializations
RESPONSIBLE SALES DEVELOPMENT & Customer Experience
PARIS | TOULOUSE
THE RESPONSIBLE SALES DEVELOPMENT & CUSTOMER EXPERIENCE SPECIALIZATION IS OFFERED TO TRAIN SALES MANAGERS WITH EXPERTISE IN BTOB AND BTOC MARKETS, WHO UNDERSTAND RELATIONS WITH ALL CORPORATE STAKEHOLDERS AND WHO PUT ETHICS AT THE HEART OF THEIR PRACTICE.
Training objective
This program is particularly well suited to students wishing to become experts in strategy, sales and customer relations in the broadest sense of the term, with strong technical skills. Capable of taking a step back, thinking ethically, responsibly and with a sustainable vision to address current and future environmental, digital and societal challenges, and bringing a different point of view to companies, while placing people at the heart of managerial and commercial thinking.
Target skills
- Deploy an intelligence system within the organization to develop and implement sales and marketing strategy
- Translate the company's strategic vision into operational action plans to manage the business
- Measure expected performance using the organization's information systems
- Promote a product, a service or a brand by generating lasting support from customers, partners, suppliers, and internally
- Innovate to develop new solutions within collaborative project approaches
- Design and deploy tools and organize "customer-centric" processes
- Advanced and specialized use of digital tools
- Development and integration of highly specialized knowledge
- Specialized communication for knowledge transfer
- Support for transformation in a professional context
Job opportunities
- Area/sales manager
- Sales Manager
- Export manager
- Business Developer
- BtoB and/or BtoC sales
Programs
4th year
Common core
- Introduction to research methodology
- New management methods
- TOEIC preparation
- LV2 or reinforced English
- Dissertation tutoring
- Pre-research thesis
- AI challenges: data challenge
- Ethical debate
- New international relations for the 21st century
- TOEIC preparation
- LV2 or reinforced English
MAJOR :
Defining sales strategy
Prospecting and social selling
Sales intelligence
Company challenges
Digitizing the customer experience
Responsible purchasing strategy
5th year
Common core
- Qualitative methodology
- Quantitative methodology
- Business Pitch
- Anthropocene and climate issues for the company
- Designing the sustainable company of today and tomorrow
- TOEIC preparation
- Dissertation tutoring
- Research dissertation
- Entrepreneurship for ecological and social transition
- Start Me Up Career
- Risk management
- TOEIC preparation
MAJOR :
Innovation in sales strategy
Change management
Leadership and team management
Steering sales performance
Responding to invitations to tender
Ethics in sales relations
Customer Relationship Management - Banking
Two different options:
PROFESSIONAL CUSTOMER ADVISOR / BRANCH MANAGER OPTION
Available in Paris
BAC+5 DIPLOMA CONFERRING MASTER'S DEGREE
<>OPTION DE 5ÈME ANNÉE : RELATION CLIENTS EN BANQUE. DIPLÔME ICD VISÉ PAR LE MINISTÈRE DE L'ENSEIGNEMENT SUPÉRIEUR, DE LA RECHERCHE ET DE L'INNOVATION CONFÉRANT LE GRADE DE MASTER, PAR ARRÊTÉ DU 25/06/2021, PUBLIÉ AU B.O DU 15/07/2021, INSCRIT AU RNCP - CODE 37714, CODE NSF 312M - 312V , CODE CPF 241455
DISPOSITIVE
- Contract type: apprenticeship or professionalization contract. How does it work?
- Training duration: 24 months or 540 hours per year
- Practised alternation: Schedule available, please consult us
- Start of training: October. Please contact us for a training project outside these sessions.
- Adaptation of the training course : no partial validation possible on this course
TARGET SKILLS
- Welcome, advise and prospect with a view to selling banking and financial products,
- Build loyalty and establish ongoing, personalized relationships with customers,
- Guarantee the quality of reception and follow up complaints,
- Respect procedures,
- Carry out investment transactions,
- Manage risks and ensure account profitability,
- Handle credit applications,
- Manage and lead the agency team,
- Manage the business,
- Achieve the agency's sales objectives and take responsibility for a portfolio of customers and prospects,
- Oversee operational risks,
- Lead and facilitate team meetings.
TRAINING PROGRAM
4TH YEAR |
YEAR 5 |
|
Banking environment
|
Professional world
|
|
Business and Marketing
|
Business and Marketing
|
|
Professional world
|
Business management
|
|
Languages and culture
|
Management and legal environment
|
|
Projects
|
Soft Skills Development Program
|
|
Soft skills
|
Languages
|
|
Projects
|
PREMIUM CUSTOMER ADVISOR / WEALTH MANAGEMENT OPTION
BAC+5 DIPLOMA CONFERRING MASTER'S DEGREE
5TH YEAR OPTION: BANKING CUSTOMER RELATIONS. ICD DIPLOMA APPROVED BY THE MINISTRY OF HIGHER EDUCATION, RESEARCH AND INNOVATION CONFERRING THE GRADE OF MASTER, BY ORDER OF 25/06/2021, PUBLISHED IN THE B.O. OF 15/07/2021, REGISTERED WITH THE RNCP - CODE 37714, CODE NSF 312M - 312V , CODE CPF 241455
THE PREMIUM CUSTOMER ADVISOR OPTION IS IN PARTNERSHIP WITH :
At Société Générale, everyone has the opportunity to work in several different professions and to discover different parts of the Bank. Employees are offered tools to match their skills/wishes with available positions.
Societe Generale promotes the employability of its employees through internal mobility in France or abroad, and through training.
DEVICE
- Type of contract: apprenticeship or professionalization contract how does it work?
- Training duration: 24 months
- Practised alternation: Schedule available, please consult us
- Start of training: 540 hours
- Adaptation of the training course : no partial validation possible on this course
TARGET SKILLS
- Managing customers with asset-related issues
- Support and advise customers by proposing appropriate products and investments
- Promoting digital tools and services
- Analyze customers' financial situation and transaction risks
- Work in synergy with specialized advisors to respond to specific requests, and with other departments (Customer Relations Center, Private Banking, Service Center, etc.).
- Participate in the agency's business development
TRAINING PROGRAM
4TH YEAR |
YEAR 5 |
|
Banking environment
|
Professional world
|
|
Tax and legal environment
|
Business and Marketing
|
|
Business and Marketing
|
Business management
|
|
Sales activity management
|
Management and legal environment
|
|
Languages and certifications
|
Soft Skills Development Program
|
|
Soft skills
|
Languages
|
|
Projects
|
Purchasing and supply-chain management
The purchasing process, a major competitive challenge
Paris
Because business differentiation depends on the competitiveness and performance of purchasing processes, the Purchasing and Supply-Chain Management and Sustainable Development specialization at ICD Business School trains specialized managers.
In today's globalized business environment, companies are under pressure to become more competitive. It is through purchasing, logistics and supply chain processes that the most effective policies are implemented.
This Purchasing and Supply-chain Management and Sustainable Development specialization integrates all the value-added issues that companies are seeking to compete in a globalized context.
It has also been designed to train managers in the major societal issues involved in sustainable development.
Cross-functional managers aware of the challenges
This specialization prepares students to improve purchasing and logistics processes by enabling them to define and implement a strategy that meets the various challenges facing the company and its environment.
The aim of this training program is to meet a strong demand from companies for cross-functional managers with a strategic, long-term vision. They need to be experts in the purchasing function, capable of understanding markets, suppliers and processes, and optimizing the company's value chain.
Job opportunities
The Purchasing and supply-chain management and sustainable development specialization gives access to a wide variety of positions, such as:
- Purchasing managers
- Logistics group manager
- Logistics flow manager
- Purchasing sourcing manager
Program
Define and implement a purchasing strategy
- Purchasing strategy and policy
- Supplier market analysis and sourcing
- Retail Supply Chain Management
Manage and improve the performance of purchasing and logistics processes
- Logistics information systems and e-procurement
- MOOC Omni-channel commerce to transform customer relations
- Supply Chain performance measurement
Managing logistics flows while taking sustainable development issues into account
- Responsible purchasing, eco-design and upcycling
- International Eco Logistics
- E-logistics
Optimizing the value chain
- Production processes and inventory management
- Innovation Process
- Tender management
Manage supplier relations
- Purchasing negotiation
- Contract law
- International Purchasing
Develop
- Blue Ocean Strategy Simulation (BOSS)
- Innovation through Design Thinking
- Starting a business
Soft Skills Development Program
INTERNATIONAL BUSINESS DEVELOPMENT
International business development
Paris, Toulouse
Because many companies are opening up to international markets and conquering new ones, ICD Business School's International Business Development specialization trains specialized managers.
In a globalized world, companies need to identify new markets, particularly international ones, to support their growth ambitions.
This International Business Development specialization integrates all the value-added issues that companies are seeking to compete in a globalized world.
It is designed to train managers who are aware of the major geopolitical and societal issues involved in international business development;
Cross-functional managers aware of the challenges
This specialization prepares students to improve the marketing processes of a product or service in a new market, by enabling them to define and implement a strategy that meets the various challenges facing the company and its environment.
The aim of this training program is to meet a strong demand from companies for cross-functional managers with a strategic, long-term vision. The latter need to be experts in sales, marketing and development functions to optimize the company's value chain in newly-developed markets.
Job opportunities
The International Business Development specialization gives access to a wide variety of positions, such as:
- Export aera manager
- International purchaser
- International business developer
- Executive director of MNCs (Multinational Corporations)
- Worldwide Rep-office
- International Brand Manager
PROGRAM
4TH YEAR
Dealing with administrative and legal constraints on international markets :
- Property Rights Protection
- Contract Law
- Corporate Taxes
Developing and implementing international strategies :
- Managing Complex Sales Projects
- Risk Management,
- Development Strategies
Fundamentals of International Trade :
- International Economics
- International Brand management
- International Trade
YEAR 5
Mastering a full-fledged package of skills in international trade
- Product Launch
- Custom Duties and Trade Barriers to Internationalisation
- Export Techniques
Developing and fully implementing strategies adapted to targeted markets :
- Negociation Strategies
- International Purchasing
- Innovation Process
Mastering financial aspects for international development :
- International Corporate Finance
- Product Launching budget
- International Corporate Taxes
Managing cultural differences for result optimisation :
- Globalization and emerging markets
- International HR Management
- Company Creation
Customer Relationship Management - Banking
Two different options:
PROFESSIONAL CUSTOMER ADVISOR / BRANCH MANAGER OPTION
Available in Paris
BAC+5 DIPLOMA CONFERRING MASTER'S DEGREE
5TH YEAR OPTION: BANKING CUSTOMER RELATIONS. ICD DIPLOMA APPROVED BY THE MINISTRY OF HIGHER EDUCATION, RESEARCH AND INNOVATION CONFERRING THE GRADE OF MASTER, BY ORDER OF 25/06/2021, PUBLISHED IN THE B.O. OF 15/07/2021, REGISTERED WITH THE RNCP - CODE 37714, CODE NSF 312M - 312V , CODE CPF 241455
DISPOSITIF
- Contract type: apprenticeship or professionalization contract. How does it work?
- Training duration: 24 months or 540 hours per year
- Practised alternation: Schedule available, please consult us
- Start of training: October. Please contact us for a training project outside these sessions.
- Adaptation of the training course : no partial validation possible on this course
TARGET SKILLS
- Welcome, advise and prospect with a view to selling banking and financial products,
- Build loyalty and establish ongoing, personalized relationships with customers,
- Guarantee the quality of reception and follow up complaints,
- Respect procedures,
- Carry out investment transactions,
- Manage risks and ensure account profitability,
- Handle credit applications,
- Manage and lead the agency team,
- Manage the business,
- Achieve the agency's sales objectives and take responsibility for a portfolio of customers and prospects,
- Oversee operational risks,
- Lead and facilitate team meetings.
TRAINING PROGRAM
4TH YEAR |
5TH YEAR |
|
Banking environment
|
Professional world
|
|
Business and Marketing
|
Business and Marketing
|
|
Professional world
|
Business management
|
|
Languages and culture
|
Management and legal environment
|
|
Projects
|
Soft Skills Development Program
|
|
Soft skills
|
Languages
|
|
Projects
|
PREMIUM CUSTOMER ADVISOR / WEALTH MANAGEMENT OPTION
BAC+5 DIPLOMA CONFERRING MASTER'S DEGREE
5TH YEAR OPTION: BANKING CUSTOMER RELATIONS. ICD DIPLOMA APPROVED BY THE MINISTRY OF HIGHER EDUCATION, RESEARCH AND INNOVATION CONFERRING THE GRADE OF MASTER, BY ORDER OF 25/06/2021, PUBLISHED IN THE B.O. OF 15/07/2021, REGISTERED WITH THE RNCP - CODE 37714, CODE NSF 312M - 312V , CODE CPF 241455
THE PREMIUM CUSTOMER ADVISOR OPTION IS IN PARTNERSHIP WITH :
At Société Générale, everyone has the opportunity to work in several different professions and to discover different parts of the Bank. Employees are offered tools to match their skills/wishes with available positions.
Societe Generale promotes the employability of its employees through internal mobility in France or abroad, and through training.
DEVICE
- Type of contract: apprenticeship or professionalization contract how does it work?
- Training duration: 24 months
- Practised alternation: Schedule available, please consult us
- Start of training: 540 hours
- Adaptation of the training course : no partial validation possible on this course
TARGET SKILLS
- Managing customers with asset-related issues
- Support and advise customers by proposing appropriate products and investments
- Promoting digital tools and services
- Analyze customers' financial situation and transaction risks
- Work in synergy with specialized advisors to respond to specific requests, and with other departments (Customer Relations Center, Private Banking, Service Center, etc.).
- Participate in the agency's business development
TRAINING PROGRAM
4TH YEAR |
YEAR 5 |
|
Banking environment
|
Professional world
|
|
Tax and legal environment
|
Business and Marketing
|
|
Business and Marketing
|
Business management
|
|
Sales activity management
|
Management and legal environment
|
|
Languages and certifications
|
Soft Skills Development Program
|
|
Soft skills
|
Languages
|
|
Projects
|
Luxury Marketing - EN
Paris | Toulouse
THE LUXURY MARKETING SPECIALIZATION WILL TEACH YOU ALL THE SKILLS OF A FAST-GROWING
DISCIPLINE AND MAKE YOU A MARKETING MANAGER WITH A STRONG CAPACITY FOR INNOVATION AND A MASTERY OF MARKETING IN THE LUXURY FIELD.
Training objectives
The Luxury Marketing pathway will teach you all the subtleties of this fast-growing discipline, making you a marketing expert with a strong capacity for innovation and a mastery of the digital and environmental context in the luxury sector.
Target skills
- Deploy an intelligence system within the organization to develop and implement sales and marketing strategy
- Translate the company's strategic vision into operational action plans to manage the business
- Measure expected performance using the organization's information systems
- Promote a product, a service or a brand by generating lasting support from customers, partners, suppliers and internally
- Innovate to develop new solutions within collaborative project approaches
- Design and deploy tools and organize "customer-centric" processes
- Advanced and specialized use of digital tools
- Development and integration of highly specialized knowledge
- Specialized communication for knowledge transfer
- Support for transformation in a professional context
Job opportunities
- Personal Shopper,
- Merchandiser manager
- Employer Brand Manager
- Strategic planner,
- Community manager,
- Web marketing manager,
- Luxury marketing consultant
- Web project manager,
- Marketing R&D Manager
Programs
4th year
COMMON CORE MASTER'S CYCLE
- Introduction to research methodology
- New management methods
- Languages
- AI challenges: data challenge
- Ethical debate
- New international relations in the 21st century
MAJOR
- Introduction to the Luxury sector
- Digital ethics and social responsibility in the luxury industry
- Consumer behavior and phygital
- Branding and Storytelling
- Communication strategy
- Opinion leaders and influence
5th year
COMMON CORE MASTER'S CYCLE
- Research methodology
- Serious game
- Anthropocene and climate issues for the company
- Designing the sustainable company of today and tomorrow
- TOEIC preparation
- Research dissertation
- Entrepreneurship for ecological and social transition
- Risk management
MAJOR
- Innovation in Luxury
- E-commerce and social commerce
- Social media strategy
- Durability and luxury
- eCRM
- E-reputation
ICD Business School offers Specialization Minors to provide complementary knowledge taught in the Majors.
ARTIFICIAL INTELLIGENCE (FR)
|
Over 2 years - in Paris or Toulouse The aim of this minor is to train students in the design of AI systems based on Machine Learning while giving them a global approach to AIand its ecosystem. The aim being to enable them to work as a business referent with a Data Scientist in order to design an AI project based on Machine Learning. |
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FOOD CHANGE (FR)
|
Over 1 year - in Paris or Toulouse New distribution methods, new food concepts and a strong ecological transition,innovation is at the heart of the agri-food sector. This minor brings a different view of food. It responds tochanging consumer behaviors and aspirations as well as transformations in production and distribution. Working with industry experts, students are challenged tothink about the changes taking place in the sector, and propose innovation that is useful, responsible and beneficial to the consumer. |
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Reinventing retail (FR)
|
Over 1 year - in Paris The supermarket sector plays an important role in a country's economic development, on the one hand, and in consumers' lives, on the other. This sector has undergone many profound changes in recent years. Indeed, we are faced with a context that is shifting from the physical to the virtual, from permissive to regulatory, from information to knowledge, from authority to ethics, and from functional and product-based organizations to structured |
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Festivals (FR)
|
Over 1 year - in Paris Whether it's a music festival, circus festival, street arts festival, book festival, science festival, film festival or any other kind of festival, festivals bring culture to life! Course modules in this minor cover festival design, programming and financial management. Students are encouraged to create their own mini-festival. At the end of this minor, you'll have the keys to organizing an artistic or cultural festival. |
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Digital transformation consulting (FR)
|
Over 1 year - in Paris The aim of the "Digital Transformation Consulting" minor is to develop real expertise in supporting companies faced with the challenges of digital transformation. The minor is based on a project approach. Students will be confronted with a real business problem. The solution proposed by the students will be the subject of (1) a presentation to a jury representing the "Sponsor" company, (2) a publication of the results in the form of a white paper (published by a real publishing house) and/or an article published in a magazine. The aim is to promote the skills you have acquired, and forge your status as an expert in the field of digital transformation, thereby boosting your employability. |
|
Health (FR)
|
Over 1 year - in Paris This minor aims to bridge the gap between today and tomorrow. To do this, we'll take a look at the healthcare sector as it is today, with a focus on pharmaceutical companies, and then move on to tomorrow's healthcare technologies: e-health, connected medical devices and the digitization of care paths. Our objectives will be to understand how to reach your targets in a very specific marketing universe, and how to market products that are regulated by the state and whose communication to direct consumers is very limited. |
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ENTREPRENEURSHIP AND INNOVATION (EN)
Over 1 year - in Paris Entrepreneurship has always been a challenge. This minor offers you the opportunity to build your entrepreneurial project and business plan with the help of three complementary course modules. The first allows you to tackle the design of your product or service, the second deals with the marketing and branding aspects, the third module integrates the strategic and financial dimensions of your project. Overall objective: produce a business plan for a real or fictitious project. |
|
Arts and culture (FR)
|
Over 1 year - in Paris With this minor, enter the field of artistic and cultural creation and exhibition. Over the course of the year, you'll design a virtual exhibition on a contemporary theme. Based on your documentary, historical and iconographic research, you'll show how the visual arts, literature and poetry resonate with and respond to your theme. |
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Sport (FR)
|
Over 1 year - in Paris France has become one of the world leaders in the organization of sporting events, an expertise that will culminate in the organization of the Rugby World Cup 2023 and the Olympic Games in 2024. Aware of societal and environmental issues, the sports movement aspires to become more responsible, under pressure from many players in the industry who are questioning the sometimes unsustainable model developed by the world of professional sport. The aim of this minor is to introduce you to the sports management sector, focusing on the organization of eco-responsible sporting events and sustainable sports innovation. |
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E‐Sport
|
Over 1 year - in Paris A fast-growing and rapidly structuring market, Esport has become an industry that brings together a number of professions: professional teams, players, publishers, streamers, media... This fast-growing industry represents an economic activity worth almost 3 billion euros worldwide. The French market is dynamic, and French players are well recognized. Relatively young, this industry faces many challenges in a hyper-competitive context. The aim of this minor is to improve our knowledge of the market and its players, and to study the economic and social development potential of this high-potential industry, which affects more than 10,000,000 French people on a regular basis, the vast majority of them young people under the age of 20. |
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Finance éthique (EN)
|
Over 1 year - in Paris The world of finance is constantly evolving. Ethics are now of major importance to all those involved in finance (investors, banks and financial regulators in particular). In this context, it seems crucial for students - and future finance professionals in particular - to understand the principles and main practices driving the ethical finance industry. |
|
Developing soft skills
5 professional development sessions
- Leadership development
- Developing a sense of responsibility and ethics
- Develop your creative potential and sense of initiative
- Developing your followership
- Successful recruitment interviews
The "International Business Development" option gives us a global vision of the challenges and means of developing a business abroad. Through courses such as International Product Launch, Customs Duties, Export Techniques
CILIBERTI Carla
Option International Business Development - ICD 5