Master's Degree - Grande École Program | Majors that Build Excellence

With a modern, ultra-competitive business environment in mind, ICD Business School's 6 majors in the fields of sales, marketing, and business development have been designed to provide students with the technical skills, critical thinking abilities, and international outlook they need to achieve their career goals.

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ICD Business School offers 6 majors

 

International Business Development

 

Learning objectives

In today's interconnected, globalized world, companies must constantly identify new markets, often abroad, to foster successfull business growth.

This International Business Development major includes all the value-added issues that companies must consider to be competitive in an international context.

It has been designed to prepare managers to deal with the major geopolitical and societal issues involved in international business development.

This major, taught entirely in English, is offered by ICD Business School on both the Paris and Toulouse campuses.

Cross-functional managers who understand today's business challenges

This major prepares students to improve the marketing processes of a product or service in a new market, by enabling them to define and implement a strategy that meets the various business challenges facing the company and its environment.

Companies need cross-functional managers with strategic, long-term vision who are experts in sales, marketing, and business development to optimize the company's value chain in newly developed markets.

Job opportunities
 

  • Export Area Manager
  • International Purchaser
  • International Business Developer
  • Executive Director of MNCs (Multinational Corporations)
  • Worldwide Sales Representative
  • International Brand Manager

International Business Development Program

Year 4

Year 5

Dealing with administrative and legal constraints in international markets

  • Property Rights Protection
  • Contract Law
  • Corporate Taxes

Mastering a broad range of skills in international trade
 

  • Product Launch
  • Custom Duties and Trade Barriers to Internationalization
  • Export Techniques

Developing and implementing international strategies
 

  • Managing Complex Sales Projects
  • Risk Management,
  • Development Strategies

Developing and implementing strategies adapted to targeted markets

  • Negotiation Strategies
  • International Procurement
  • Innovation Process

Fundamentals of International Trade

  • International Economics
  • International Brand Management
  • International Trade

Mastering financial aspects of international development

  • International Corporate Finance
  • Product Launching budget
  • International Corporate Taxes

 

Managing cultural differences for result optimization

  • Globalization and Emerging Markets
  • International HR Management
  • Starting a Business

Responsible Trade and Customer Experience Management

 

Learning objective

This major is particularly well suited to students who wish to become experts in strategy, sales, and customer relations in the broadest sense of the term, while developing strong technical skills. Students will learn to step back and view the big picture with an ethical and responsible mindset. They will develop a sustainable vision of business that addresses current and future environmental, digital, and societal challenges and brings a different perspective to companies, placing people at the heart of managerial and business thinking.

Targeted skills

  • Deploy an intelligence system within the organization to develop and implement sales and marketing strategies
  • Translate the company's strategic vision into operational action plans to manage business activities
  • Measure expected performance using the organization's information systems
  • Promote a product, a service, or a brand by generating lasting support from customers, partners, suppliers, and internally
  • Develop innovative solutions with collaborative project approaches
  • Design and deploy tools and organize "customer-centric" processes
  • Master the advanced and specialized use of digital tools
  • Develop and integrate highly specialized knowledge
  • Master specialized communication for knowledge transfer
  • Support transformation in a professional context

Job opportunities

  • Area Sales manager
  • Sales Manager
  • Export Manager
  • Business Developer
  • BtoB and/or BtoC Sales Professional

Responsible Trade and Customer Experience Management Program

Year 4

Year 5

Common core courses

  • Introduction to Research Methodology
  • New Management Methods
  • TOEIC Preparation
  • Foreign Language 2 or Advanced English
  • Thesis Workshop
  • Pre-Thesis
  • AI Issues: Data Challenge
  • Ethical Approaches to Debate
  • New International Relations for the 21st Century

Common core courses

  • Qualitative Methodology
  • Quantitative Methodology
  • Business Pitch
  • Anthropocene and Climate Issues for Business
  • Designing Sustainable Companies for Today and Tomorrow
  • TOEIC Preparation
  • Thesis Workshop
  • Thesis
  • Entrepreneurship for Ecological and Social Transition
  • Start Me Up Career Development Module
  • Risk Management

Major courses

  • Defining Sales Strategies
  • Prospecting and Social Selling
  • Sales Intelligence
  • Company Challenges
  • Digitizing Customer Experiences
  • Responsible Procurement Strategy

Major courses

  • Innovation in Sales Strategy
  • Change Management
  • Leadership and Team Management
  • Steering Sales Performance
  • Responding to Calls for Tender
  • Ethics in Sales Relations

Digital Marketing

 

Learning objectives

This curriculum has been designed for students who are interested in preparing for careers in business through a high-quality academic program, international study-abroad experiences in partner universities, and an effective approach to building employability through internships and work-study programs.

This major, taught entirely in French, is offered by the ICD Business School on both the Paris and the Toulouse campuses. 

Targeted skills

  • Deploy an intelligence system within the organization to develop and implement sales and marketing strategies
  • Translate the company's strategic vision into operational action plans to manage business activities
  • Measure expected performance using the organization's information systems
  • Promote a product, a service, or a brand by generating lasting support from customers, partners, suppliers, and internally
  • Develop innovative solutions with collaborative project approaches
  • Design and deploy tools and organize "customer-centric" processes
  • Master the advanced and specialized use of digital tools
  • Develop and integrate highly specialized knowledge
  • Master specialized communication for knowledge transfer
  • Support transformation in a professional context

Job opportunities

  • Brand Manager
  • Online Marketing Manager
  • Strategic Planner
  • Community Manager
  • Web-Marketing Manager
  • Marketing Consultant
  • Web-Project manager
  • R&D marketing Manager

Procurement

 

Learning objectives

In today's globalized world, companies are under pressure to become more competitive, and the most effective policies are implemented through strategic procurement, logistics, and supply chain processes.

The procurement major includes all the value-added issues that companies must consider to be competitive in an international context.

In addition, the curriculum has been designed to prepare managers to deal with the major societal issues involved in sustainable development.

This specialization, taught entirely in French, is offered by the ICD Business School in Paris. 

Cross-functional managers who understand today's business challenges

This major prepares students to improve procurement and logistics processes, by enabling them to define and implement a strategy that meets the various business challenges facing the company and its environment.

Today, companies need cross-functional managers with strategic, long-term vision who are experts in procurement and capable of understanding markets, suppliers, and processes, while at the same time optimizing the company's value chain.

Job opportunities
 

  • Procurement Managers
  • Logistics Group Manager
  • Logistics Flow Manager
  • Purchasing Sourcing Manager

Procurement Program

Defining and implementing a procurement strategy

  • Procurement Strategy and Policy
  • Supplier Market Analysis and Sourcing
  • Retail Supply Chain Management

Managing supplier relations
 

  • Procurement Negotiation
  • Contract Law
  • International Procurement

Managing and improving the performance of procurement and logistics processes

  • Logistics Information Systems and E-procurement
  • MOOC Omni-channel Commerce to Transform Customer Relations
  • Supply Chain Performance Measurement

Developing

 

  • Blue Ocean Strategy Simulation (BOSS)
  • Innovation through Design Thinking
  • Starting a business

Managing logistics flows while taking sustainable development issues into account

  • Responsible Procurement, Eco-design and Upcycling
  • International Eco Logistics
  • E-logistics

Soft Skills Development Program

 

Optimizing the value chain

  • Production Processes and Inventory Management
  • Innovation Process
  • Tender Management

 

Luxury Marketing

 

The Luxury Marketing major will teach students all the subtleties of this fast-growing discipline, making them marketing experts with a strong capacity for innovation and a mastery of the digital and environmental context in the luxury sector.

This major, taught entirely in English, is offered by the ICD Business School in Toulouse.  

Learning objectives

  • Deploy an intelligence system within the organization to develop and implement sales and marketing strategies
  • Translate the company's strategic vision into operational action plans to manage business activities
  • Measure expected performance using the organization's information systems
  • Promote a product, a service, or a brand by generating lasting support from customers, partners, suppliers, and internally
  • Develop innovative solutions with collaborative project approaches
  • Design and deploy tools and organize "customer-centric" processes
  • Master the advanced and specialized use of digital tools
  • Develop and integrate highly specialized knowledge
  • Master specialized communication for knowledge transfer
  • Support transformation in a professional context

Job opportunities

  • Personal Shopper,
  • Merchandiser Manager
  • Employer Brand Manager
  • Strategic Planner,
  • Community Manager,
  • Web-Marketing Manager,
  • Luxury Marketing Consultant
  • Web-Project Manager,
  • Marketing R&D Manager

Luxury Marketing Program

Year 4

Year 5

Common core courses

  • Introduction to Research Methodology
  • New Management Methods
  • TOEIC Preparation
  • Foreign Language 2 or Advanced English
  • Thesis Workshop
  • Pre-Thesis
  • AI Issues: Data Challenge
  • Ethical Approaches to Debate
  • New International Relations for the 21st Century

Common core courses

  • Research Methodology
  • Serious Game
  • Anthropocene and Climate Issues for Business
  • Designing Sustainable Companies for Today and Tomorrow
  • TOEIC Preparation
  • Thesis
  • Entrepreneurship for Ecological and Social Transition
  • Risk Management

Major courses

  • Introduction to the Luxury Sector
  • Digital Ethics and Social Responsibility in the Luxury Industry
  • Consumer Behavior and Phygital
  • Branding and Storytelling
  • Communication Strategy
  • Opinion Leaders and Influence

Major courses

  • Innovation in Luxury
  • E-commerce and Social Commerce
  • Social Media Strategy
  • Durability and Luxury
  • E-CRM
  • E-reputation 

Customer Relations Management in Banking

 

Two tracks

 

Commercial Banking Advisor | Branch Manager Track

 

Learning objectives

 

Master's degree, 5th year option: Customer relations Management in Banking
The ICD Business School degree, accredited by the French Ministry of Higher Education, and Research (MESR), confers the french "Grade de Master". The degree is registered with the french RNCP, no. 37714, level 7 (EU), NSF codes 310, 312, by decision of the french "France Compétences", dated 25 June 2021

This major, taught entirely in French, is offered by the ICD Business School in Paris. 

Targeted skills

  • Greet, advise, and prospect new and existing customers with a view to selling banking and financial products
  • Build loyalty and establish ongoing, personalized relationships with customers
  • Ensure customers are greeted correctly and that any complaints are handled promptly and efficiently
  • Respect procedures
  • Handle investment transactions
  • Manage risks and ensure account profitability
  • Process credit applications
  • Manage and lead the branch office team
  • Manage the business assets
  • Meet the branch office's sales objectives and take responsibility for a portfolio of customers and prospects
  • Oversee operational risks
  • Lead team meetings

Format

  • Contract type: French student work-study or apprenticeship contract
  • Lenght of program: 24 months or 540 hours per year
  • Start of training: October
  • Program Modification: No partial validation is available for this program

Commercial Banking Advisor | Branch Manager Track Program

Year 4

Year 5

Banking industry

  • Fundamentals of Banking - Retail Market
  • Banking Environment and risk and Compliance Management
  • Ethical Approaches to Debate
  • Legal and Tax Insights for Customers and Wealth Assessment
  • Banking Law

Professional context

  • Financial Analysis and Valuation
  • Financial Instruments
  • Commercial Loan Application Analysis

Business and Marketing

  • Customer Relationship Management
  • AI Issues: Data Challenge 
  • Negotiation Strategy - Retail Banking
  • Negotiation Strategy - Commercial Banking

Business and Marketing

  • Designing Sustainable Companies for Today and Tomorrow 
  • Anthropocene and Climate Issues for Business
  • Business Game - Cesim Bank 
  • The Challenges of Digital Banking
  • Risk Management

Professional Context

  • Banking Basics - Commercial Banking
  • Company Financing 
  • Financial Analysis

Business Management

  • Starting a Business Project - Business Plan (Entrepreneurship for Ecological and Social Transition)
  • New Management Methods  (Team Management)
  • Managing a Branch Office

Languages and culture
 

  • TOEIC preparation 
  • Foreign Language 2 or Advanced English 
  • New International Relations for the 21st Century

Financial Management and legal environment

  • Retirement Planning for Business Leaders
  • Law for Failing Businesses
  • Corporate Buyouts

Projects

  • Introduction to Research Methodology 
  • Thesis Workshop 
  • Pre-Thesis 

Soft Skills Development Program

  • Start Me Up Career Development Module

Soft Skills

  • Time and Priority Management
  • Become a Better Team Player
  • Improving Communication Skills

Languages

  • TOEIC Preparation

 

Projects

  • Qualitative Methodology
  • Quantitative Methodology
  • Thesis Workshop
  • Thesis

Wealth Management Advisor Track

 

Learning objectives

 

Master's degree, 5th year option: Customer Relations Management in banking
The ICD Business School degree, accredited by the French Ministry of Higher Education, and Research (MESR), confers the french "Grade de Master". The degree is registered with the french RNCP, no. 37714, level 7 (EU), NSF codes 310, 312, by decision of the french "France Compétences", dated 25 June 2021

This major, taught entirely in French, is offered by the ICD Business School in Paris, in partnership with the Société Générale bank.

Société Générale

Targeted skills

  • Manage customers with asset-related issues
  • Provide support and advise customers by suggesting appropriate products and investments
  • Promote digital tools and services developed by the bank
  • Analyze customers' financial situation and transaction risks
  • Work together with specialized advisors to respond to specific requests and coordinate with other departments (Customer Relations Center, Private Banking, Service Center, etc.)
  • Participate actively in the branch office's commercial development

Format

  • Contract type: French student work-study or apprenticeship contract
  • Length of program: 24 months or 540 hours per year
  • Starting date: October
  • Program modification: No partial validation is available for this program

Wealth Management Advisor Track Program

Year 4

Year 5

Banking Industry

  • Fundamentals of Banking - Retail Market
  • Banking and Wealth Management Industries
  • Ethical Approaches to Debate
  • Financial Markets and saving

Professional context

  • Financial Analysis and Valuation
  • Financial Instruments
  • Commercial Loan Application Analysis

Tax and legal environment

  • Banking Law
  • Risk and Compliance Management
  • AI Issues: Data Challenge
  • Personal Taxation
  • Property Law

Business and Marketing

  • Designing Sustainable Companies for Today and Tomorrow 
  • Anthropocene and Climate Issues for Business
  • Business Game - Cesim Bank 
  • The Challenges of Digital Banking
  • Risk Management

Business and Marketing

  • Life Insurance
  • Personal and Property Insurance
  • The Wealth Management Advisor and CRM

Business Management

  • Starting a Business Project - Business Plan (Entrepreneurship for Ecological and Social Transition)
  • New Management Methods  (Team Management)
  • Managing a Branch Office

Sales activity management
 

  • Financial Analysis
  • Starting a Business and choosing a Company Structure

Financial Management and legal context

  • Retirement Planning for Business Leaders
  • Law for Failing Businesses
  • Corporate Buyouts

Languages and certifications

  • TOEIC preparation
  • Foreign Language 2 or Advanced English
  • New International Relations in the 21st Century

Soft Skills Development Program

  • Start Me Up Career Development Module

Soft Skills

  • Introduction to Research Methodology
  • Thesis Workshop
  • Pre-Thesis

Projects

  • Qualitative Methodology
  • Quantitative Methodology
  • Thesis Workshop
  • Thesis

ICD Business School also offers Minors to provide students with complementary expertise in addition to the content taught in the Majors.

Artificial Intelligence (FR)

2 year minor, available in Paris or Toulouse

The aim of this minor is to train students to design AI systems based on Machine Learning while providing them with an overall understanding of AI and its ecosystem. After successful completion of this minor, students will be able to work as business referents with a Data Scientist to design an AI project using Machine Learning.

 

  • AI and Big Data: Applications, Ecosystems, and Businesses
  • Application Project for a Business Application Case
  • Ethical Issues of AI and Big Data

Food Change (FR)

1 year minor, available in Paris or Toulouse 

Innovation is at the heart of the agri-food industry, bringing new distribution methods, new food concepts, and strong ecological transition. This minor presents a different view of food and responds to changing consumer behaviors and preferences, as well as transformations in production and distribution. Working with industry experts, students are challenged to consider the changes taking place in the sector, and design innovation that is useful, responsible, and beneficial to the consumer.

 

  • Agri-food Marketing
  • Agri-food Consumer Behavior
  • Innovations in the Agri-Food Industry

Entrepreneurship and Innovation (EN)

1 year minor available in Paris

Entrepreneurship has always been an exciting challenge. This minor offers students an opportunity to start thinking about their own business project and develop their business plan through three complementary course modules.

The first tackles the design of the product or service, the second deals with marketing and branding, and the third focuses on the project’s strategic and financial aspects.

The minor's ultimate goal is for students to successfully develop a business plan for a real or fictional business project.

 

  • Strategy and Finance
  • Exhibitions and Art History
  • Financial Management

Arts and Culture (FR)

1 year minor, available in Paris

This minor introduces students to the field of artistic and cultural creation and exhibits. Over the course of the year, students will design a virtual exhibit on a modern theme. Supported by documentary, historical, and iconographic research, students will show how visual arts, literature, and poetry resonate within and respond to their chosen theme.

 

  • Digital Transformations and Future Innovations
  • The Economics and Markets of Creative Industries
  • Designing an Art Exhibit

Ethical Finance (EN)

1 year minor, available in Paris

Today's financial industry is constantly evolving, and without a doubt, business ethics are a major consideration for any profession involved in finance, but especially for investors, banks, and financial regulators.

In this context, it is crucial for all students, and future finance professionals in particular, to understand the principles and main practices driving the ethical finance industry.

 

  • Foundations of Ethical Finance
  • Ethical Portfolio Management
  • Ethics and Corporate Governance

 

Academic and professional standards

89.6 % Employment Rate

With 89.6 % of graduates finding a full-time job in their field within 2 months of graduation (CGE 2023 Employment Survey), ICD Business School has consolidated its position as a major player in higher education in France. Majors are designed in close collaboration with ICD Business School's corporate partners and feature a learning-by-doing approach to guarantee the best possible employability of graduates and enhance the theoretical knowledge learned in the classroom.

Quality teaching

Each major is placed under the responsibility of an ICD faculty member supervisor who is an expert in the field. Supervisors are responsible for designing and adapting the program content to reflect the ever-changing needs of companies. They also ensure the quality of the instructors who have been recruited not only for their technical expertise, but also for their experience, business acumen, and familiarity with the issues faced by companies. Whether they are faculty members or business professionals, all the instructors at ICD Business School understand the international reality of the issues associated with their field of expertise.

Le programme

  • 2 seminars: First-year Orientation Seminar and Career Readiness Coaching Workshop
  • Business Game - Serious Games
  • Thesis
  • Soft Skills Development Program
  • Company Internships
  • Group projects

Developing soft skills

5 professional Development Sessions

  • Leadership development
  • Developing a sense of responsibility and ethics
  • Developing creative potential and sense of initiative
  • Developing your followership
  • Successful recruitment interviews

CILIBERTI_Carla

"The "International Business Development" major gives us a global understanding of the challenges and the means of developing a business abroad through courses such as International Product Launch, Customs Duties, and Export Techniques."

Carla CILIBERTI
International Business Development Major - ICD 5

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