MBA Marketing and Customer Relationship Manager
The MBA Marketing and Customer Relationship Manager develops the company's customer-centric sales and marketing strategy and steers its implementation, with a view to developing sales to win market share and generate economic added value, in full coherence with the company's general policy, and with a strong results orientation.
KEY POINTS
Admission
- 1st year : Bac+3
Back to school
- Paris : September 2024
- Toulouse : Entry October 2024: 2 semester courses + 6-month internship
Paths
- Digital path - Paris
- Luxe path - Paris
- International Business Development path - Paris/Toulouse
International
- Internship
- Conference seminar and company visits: Business in Europe
TARIFF
A 2-year course
The Marketing and Customer Relationship Manager is the customer's spokesperson and guarantor of a customer-centric organization within the company, operating in a context of widespread omnichannelity, ultra-digitization and increased competition.
He is the bearer of a 360° customer strategy, combining all channels of customer relations and online and offline marketing communications to create a personalized customer experience that fosters customer loyalty and business development.
In a context where new technologies and e-commerce are particularly prevalent, the profiles of customer-focused "Digital Marketers" and e-commerce specialists are particularly sought-after by companies of all sectors and sizes, who find themselves having to manage a shortage of talent in positions requiring a high level of expertise and constant updating of skills in line with technological developments (e.g. Artificial Intelligence) linked to digital technology.
Titre certifié de « Manager du Marketing et de la Relation Client » de l'ICD, enregistré au RNCP n° 38938, niveau 7 (EU), codes NSF 310-312, par décision France Compétences en date du 26/04/2024, éligible CPF4
Ce titre est également accessible par la Validation des Acquis de l'Expérience (VAE).
target skills
💡 Developing a customer-focused marketing strategy |
1.1 Produce a strategic watch to carry out a strategic diagnosis of the company in order to determine and anticipate major trends in purchasing behavior and market expectations, changes in the organization's environment, as well as new trends and innovations in customer relations. 1.2 Define a customer segmentation illustrated by personas, based on marketing studies and surveys and customer data analysis, to guide strategy. 1.3. Define a customer-centric marketing strategy to serve the objectified global business model and create a differentiating competitive advantage for the company, in compliance with commercial regulations. 1.4. Based on the marketing strategy, draw up an omnichannel sales and marketing action plan for each product/service/customer target pairing, with the aim of winning over and retaining customers. 1.5 Establish a shared customer culture within the company, to promote customer satisfaction. 1.6. Set up a system for analyzing the performance of the sales and marketing action plan, in order to measure any deviations from targets and propose any necessary corrective action. |
💡 Piloting customer relations and sales development in an omnichannel context |
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💡 Manage resources allocated to customer relations |
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💡 Deploy a digital marketing project to serve customer relations and manage marketing data. |
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Job opportunities
The MBA in Customer Relationship Management and Marketing - Banking specialization is designed to enable you to enter the world of banking. Among the many career opportunities offered by the Master's degree in Banking in Toulouse, you could work in one of the following positions:
- Customer relations manager
- Customer Success Manager
- Customer satisfaction and quality manager
- CRM Project Manager
- Business Analyst
- Customer marketing manager
- Category manager
- Marketing and customer data manager
- Business development
- Sales Manager
- Engineer
- Business Manager
- Market or sector manager
- Key account manager
- E-marketing or e-commerce manager
- SEM digital marketing project manager
- UX UI Designer
- CRM Customer Relationship Marketing Consultant
💡Campus Paris
The Parcours Digital du MBA Manager du Marketing et de la Relation-Client is a comprehensive training program focused on business development issues in an increasingly digitalized context. This program supports managers in acquiring and perfecting the skills they need to develop sales and marketing activities in the digital age.
💡Campus Paris
The Luxury Track of the MBA Manager of Marketing and Customer Relations stands out for its specialized approach to the world of luxury. Designed to meet the unique challenges of this demanding sector, the program offers in-depth immersion in marketing and business strategies specific to the luxury world. Students will be introduced to the intricacies of the luxury market, learning to understand the expectations of discerning customers and develop strategic skills to manage prestigious brands.
💡Campus Toulouse
The International Business Development Course of the MBA Manager of Marketing and Customer Relations at ICD Business School offers specialized training focused on the challenges and opportunities of international business. This entirely taught in English program aims to prepare future leaders to navigate an increasingly globalized business world. Participants will acquire advanced skills in international management, business negotiation and global development strategies.
Admissions
Submit the application file in English
For french students : you must apply directly to ICD by contacting ICD Admissions Teams in Paris or in Toulouse
For international students : you must follow the "etudes en France" process with Campus France and apply directly to the ICD Admission Team to attend the admissions test. Our International team will help you to follow the process.
Mandatory documents
- Completed application form
- CV
- Scanned copy of your passport / visa
- Highest degree certification and certificate of current studies
- Transcript of your current studies
- English language certificate (IELTS ≥ 6,5 / TOEFL ≥ 550 or equivalent)
Interview
As soon as your application file is registered, you will receive an email from ICD in order to schedule an interview
Final decision
It takes up to 2 weeks following the interview for a decision to be made. An admission letter will be sent by email from ICD once the candidate is admitted. Applicants will be judged on their application file and their interview.
Fees
European Union learner | Non European Union learner | |
Year 1 | € 12 000 | € 12 000 |
Year 2 | € 12 000 | € 12 000 |
Insertion results measured in 2023
95.50%* integration rate 6 months after certification for the last two graduating classes, based on 660 graduates;
Teaching methods and assessment criteria
For ICD Business School Paris: Work-study training provided by teacher-researchers and professionals in the field of specialization selected to meet the needs of the market and companies.
Modules are delivered through case studies, real-life situations, simulations, serious-games, lectures and company presentations. The program is presented in modules.
Methods used
Technical and human resources
- Information resource center (infothèque)
- IT facilities (computer rooms equipped with professional software, Learning Management System, distance learning platforms)
- Pedagogical team (administration, studies/programs management)
Assessment procedures to obtain the desired certification
Access to certification through training :
Certifying assessments in the form of :
- Real or reconstructed business cases (written tests), with the possibility of an oral presentation before a jury (depending on the block).
- Scenario-based role-playing exercises
- Completion of a consulting assignment carried out by the candidate with a company (written file + oral presentation).
Access to certification through VAE :
- Eligibility file
- Presentation of the completed Livret 2 (for the block(s) requested for validation by experience)
- Oral defense and interview with the VAE jury
- Access to certification can also be gained through a combination of training (for skills that are not eligible for VAE) and VAE (blocks of skills that have received a favorable opinion at the eligibility stage).