Course Structure
The Event Management Bachelors programme benefits from the recognition, reputation and strength of ICD International Business School’s network. It is therefore now established as the leading higher education course for individuals who wish to commit themselves to an exciting career in events management.
YEAR 1
UNDERSTANDING THE WORLD OF BUSINESS, DEVELOPING AN OPEN MIND, BUILDING AN INTERNATIONAL APPROACH
Before embarking upon the actual organisation of events, you’ll first need to develop your basic understanding of management, sales and marketing and acquire a solid events culture. This is the purpose of the first year of study. It will also give you the opportunity enter the event industry by doing your first placement.
Planning an event in the Event Lab
Business placement : 3 months
Planning an event?
Come and work on it in the Event Lab, your student-run events agency!
Our coaches will support and supervise you on a day to day basis as you work on real-life projects designed to ensure you progressively develop your skills throughout the programme of study. Working in teams, you’ll plan and organise conferences, shows, exhibitions, sports events and much more besides.
YEAR 1 COURSE STRUCTURE
EVENT MANAGEMENT
- The events industry: origins, evolution & key players
- Stages in event planning
- An overview of service providers
- Corporate communications
- Business events
- Fairs & exhibitions
- Sports events
- Artistic events & shows
- Event logistics
- Event communications & marketing
- Planning & project management tools
- Event cost analysis
- Legal obligations and responsibilities of event organisers
- Techniques for creativity
- Event Lab
- Esport
- Humanitarian & charity events
CORE MODULES
- Geopolitics
- The legal environment of companies
- Introduction to marketing
- Analysing company accounts
- Sales management
- Consumer behaviour
- Brand management
- Preparation English TOEFL exam
- Product launch
SOFT SKILLS
- Coaching - finding jobs & business placements
- Modern foreign languages 1 & 2
- Writing techniques
- Digital presentation tools
- Arts & culture
- Student projects (clubs & societies)
- Business placement
YEAR 2
ORGANISING, MANAGING & UNDERSTANDING BUSINESS DEVELOPMENT
EFFECTIVE EVENTS PLANNING & PRODUCTION
After your first year of studies you’ll have developed an improved understanding of the challenges inherent to the events management sector and acquired new skills in marketing, sales, communications and project management. In year 2, we’ll then help you further develop your skills in event project management. You’ll also have the opportunity to discover the international event topic by your semester abroad.
Creation of one event in the Event Lab
International experience : semester abroad
Business placement : 4 months
Travel to the other end of the earth
You don’t run an event the same way everywhere in the world!
Discover a new culture, ways of doing things and outlooks, as well as different rules and protocols during your semester abroad.
Plan a real-life event
Supervised by a team of Event Lab coach, you’ll work together in groups to plan real-life event.
Following on from the work achieved in year 1, students plan, promote and produce increasingly complex events, such as festivals or professional events, etc.
YEAR 2 COURSE STRUCTURE
MANAGEMENT
- Event project management
- Choosing and managing a location
- Security
- Food service
- Managing an event budget
- Event law
- Graphic design (InDesign/Photoshop)
- Event Lab
- Hosting & running an event
- Trends in the events industry
- Oenology
- Food hygiene, health & safety
- Decorations
- Internal communications
- Patronage, sponsoring & partnerships
- Financing & business planning
- Presentations, oral communication skills & media training
- First aid
CORE MODULES
- Marketing planning
- Digital communications
- International economics
- Marketing
- Cross cultural management
SOFT SKILLS
- Using digital management tools
- Advanced Microsoft Office Excel skills
- Modern foreign languages 1 & 2
- Student projects (clubs & societies)
- Arts & culture
- Using techniques of persuasion
- Business placement
YEAR 3
DEVELOPING HIGH-LEVEL BUSINESS SKILLS AND AN ANALYTICAL MIND, PREPARING FOR GRADUATE EMPLOYMENT
PLANNING, PRODUCING & ANALYSING A HIGH VALUE-ADDED EVENT
With 2 years of study and business placements behind you, in year 3 you’ll embark upon a specialist optional module that will guide you upon your career path. Not only will you fine tune your professional skills, you’ll also further develop your knowledge and understanding in a specific field of events management.
Plan real events and manage teams
Take part in student competitions
Business placement : 6 months
Plan real events and learn to manage teams
Supervised by a team of Event Lab coaches, you’ll work together in groups to plan real-life events.
In year 3, we’ll offer you opportunities to learn about management. What better way to do this than to pass on your knowledge and skills to the 1st years? By setting an example to your fellow students, you’ll prove to future employers that you’re ready for the job market!
Participate in (what we really mean is win) student competitions
These competitions are run by a variety of organisations, for example, the Unimev Student Challenge. In 2017, the theme was How to commercialise an event without selling any space or tickets? In 2018: Developing a predictive model for attendance at a congress (A delicate blend of big data and event planning requested by a major market player). In July 2017 and then in 2018, our 3rd year students were awarded 1st prize for their recommendations at the national SYT d’Or undergraduate student competition organised by Unimev.
YEAR 3 COURSE STRUCTURE
EVENT MANAGEMENT
- Employment law
- Digital innovations in events management
- Analysing results in events management
- Dealing with the media
- Team leadership
- Event planning & sustainable development
- Event crisis & risk management
- Public relations & press relations
- International event management culture
- Discovering a new sector of activity: Esport
- Managing invitations to tender
SOFT SKILLS
- Website design & creation
- Business ethics
- Modern foreign language 1 & 2
- Digital tools
- Optimising your employability
- Business placement
OPTIONAL MODULES
- Esport
- Artistic events & shows
- Sports & business events
KEY FIGURES
3 year programme of study
360 hours of hands-on practice in the Event Lab
13 months of business experience
6 months possible overseas
3 specialisations
INTERNATIONAL ORIENTATION SEMINAR
In order to help our first year students settle in and get to grips with a new way of learning with a strong international dimension, the programme of study begins with an optional 2-week long international orientation seminar.
Subsidised by our partner companies, the seminar allows students to discover a new way of life and the unique culture of a country that thrives in a dynamic economy.
On the programme: lectures, conferences, meetings with business professionals, cultural visits and excursions to encourage the cohort to get acquainted and develop a dynamic group spirit
The time spent studying in Dublin was very rewarding for us all. The level of English of everyone in class really improved. We were able to discover a culture that is different to our own, meet some lovely local people and experience a new way of learning. The trip helped us to get to know each other better and we made ties that helped bring us closer in the following years. This international period was especially important in teaching us how to take a leap into the unknown!
Antonina
Year 2 student, Dublin