Couse Structure

The Events Management Bachelors programme benefits from the recognition, reputation and strength of ICD International Business School’s network. It is therefore now established as the leading higher education course for individuals who wish to commit themselves to an exciting career in events management.

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YEAR 1

UNDERSTANDING THE WORLD OF BUSINESS, DEVELOPING AN OPEN MIND, BUILDING AN INTERNATIONAL APPROACH

Before embarking upon the actual organisation of events, you’ll first need to develop your basic understanding of management, sales and marketing and acquire a solid events culture.  This is the purpose of the first year of study.  It will also give you the opportunity to benefit from an initial international experience, with a 4-week stay in Dublin during the second semester.

Planning an event in the Event Lab
International experience : 1 month course in Dublin
Business placement : 3 months

Planning an event?

Come and work on it in the Event Lab, your student-run events agency!
Our coaches will support and supervise you on a day to day basis as you work on real-life projects designed to ensure you progressively develop your skills throughout the programme of study.  Working in teams, you’ll plan and organise conferences, shows, exhibitions, sports events and much more besides.

Study for a month in Dublin

Dublin is a multi-cultural capital city with a vibrant student tradition.
On our Dublin campus you’ll receive individual support from our Irish programme manager and enjoy a full immersion into the Irish way of life.  Your English language skills will improve as you continue to follow courses taught by a native team of Anglo-Saxon lecturers.

YEAR 1 COURSE STRUCTURE

EVENT MANAGEMENT

  • The events industry: origins, evolution & key players
  • Stages in event planning
  • An overview of service providers
  • Corporate communications
  • Business events
  • Fairs & exhibitions
  • Sports events
  • Artistic events & shows
  • Event logistics
  • Event communications & marketing
  • Planning & project management tools
  • Event cost analysis
  • Legal obligations and responsibilities of event organisers
  • Techniques for creativity
  • Event Lab
  • Esport
  • Humanitarian & charity events

CORE MODULES

  • Geopolitics
  • The legal environment of companies
  • Introduction to marketing
  • Analysing company accounts
  • Sales management
  • Consumer behaviour
  • Brand management
  • Preparation English TOEFL exam
  • Product launch

SOFT SKILLS

  • Coaching - finding jobs & business placements
  • Modern foreign languages 1 & 2
  • Writing techniques
  • Digital presentation tools
  • Arts & culture
  • Student projects (clubs & societies)
  • Business placement

 

YEAR 2

ORGANISING, MANAGING & UNDERSTANDING BUSINESS DEVELOPMENT 
EFFECTIVE EVENTS PLANNING & PRODUCTION

After your first year of studies you’ll have developed an improved understanding of the challenges inherent to the events management sector and acquired new skills in marketing, sales, communications and project management.  In year 2, we’ll then help you further develop your skills in events project management.  You’ll also have the opportunity to discover the American culture thanks to a stay in the USA in the second semester.

Creation of 2 to 3 events in the Event Lab
International experience : stay in the USA
Business placement : 4 months

Travel to the other end of the earth

You don’t run an event in the USA like you do in Ireland!
Discover a new culture, ways of doing things and outlooks, as well as different rules and protocols.

Plan 2 to 3 real-life events

Supervised by a team of Event Lab coaches, you’ll work together in groups to plan real-life events.
Following on from the work achieved in year 1, students plan, promote and produce increasingly complex events, such as festivals or professional events, etc.  In 2018, our 2nd year students organised the first ever Hackathon dedicated to the event sector.

YEAR 2 COURSE STRUCTURE

MANAGEMENT

  • Event project management
  • Choosing and managing a location
  • Security
  • Food service
  • Managing an event budget
  • Event law
  • Graphic design (InDesign/Photoshop)
  • Event Lab
  • Hosting & running an event
  • Trends in the events industry
  • Oenology
  • Food hygiene, health & safety
  • Decorations
  • Internal communications
  • Patronage, sponsoring & partnerships
  • Financing & business planning
  • Presentations, oral communication skills & media training
  • First aid

CORE MODULES

  • Marketing planning
  • Digital communications
  • International economics
  • Marketing
  • Cross cultural management

SOFT SKILLS

  • Using digital management tools
  • Advanced Microsoft Office Excel skills
  • Modern foreign languages 1 & 2
  • Student projects (clubs & societies)
  • Arts & culture
  • Using techniques of persuasion
  • Business placement

 

YEAR 3

DEVELOPING HIGH-LEVEL BUSINESS SKILLS AND AN ANALYTICAL MIND, PREPARING FOR GRADUATE EMPLOYMENT 
PLANNING, PRODUCING & ANALYSING A HIGH VALUE-ADDED EVENT

With 2 years of study and business placements behind you, in year 3 you’ll embark upon a specialist optional module that will guide you upon your career path.  Not only will you fine tune your professional skills, you’ll also further develop your knowledge and understanding in a specific field of events management.

Plan real events and manage teams
Take part in student competitions

International experience : plan & participate in a European study trip
Business placement : 6 months

Plan real events and learn to manage teams

Supervised by a team of Event Lab coaches, you’ll work together in groups to plan real-life events.
In year 3, we’ll offer you opportunities to learn about management.  What better way to do this than to pass on your knowledge and skills to the 1st years?  By setting an example to your fellow students, you’ll prove to future employers that you’re ready for the job market!

 

Plan and participate in a study period in Europe

3rd year students plan and participate in a one-week visit of a European capital city.
All our students are therefore given the opportunity to understand different event management practices in Europe.  Previous visits have included: Ireland (2014), Belgium (2015), Holland (2016), Portugal (2017), Italy (2018).

 

Participate in (what we really mean is win) student competitions

These competitions are run by a variety of organisations, for example, the Unimev Student Challenge.  In 2017, the theme was How to commercialise an event without selling any space or tickets?  In 2018: Developing a predictive model for attendance at a congress (A delicate blend of big data and event planning requested by a major market player).  In July 2017 and then in 2018, our 3rd year students were awarded 1st prize for their recommendations at the national SYT d’Or undergraduate student competition organised by Unimev.

YEAR 3 COURSE STRUCTURE

EVENT MANAGEMENT

  • Employment law
  • Digital innovations in events management
  • Analysing results in events management
  • Dealing with the media
  • Team leadership
  • Event planning & sustainable development
  • Event crisis & risk management
  • Public relations & press relations
  • International event management culture
  • Discovering a new sector of activity: Esport
  • Managing invitations to tender

SOFT SKILLS

  • Website design & creation
  • Business ethics
  • Modern foreign language 1 & 2
  • Digital tools
  • Optimising your employability
  • Business placement

OPTIONAL MODULES

  • Esport
  • Artistic events & shows
  • Sports & business events

KEY FIGURES

3 year programme of study

360 hours of hands-on practice in the Event Lab

13 months of business experience

6 months possible overseas

3 specialisations

INTERNATIONAL ORIENTATION SEMINAR

In order to help our first year students settle in and get to grips with a new way of learning with a strong international dimension, the programme of study begins with an optional 2-week long international orientation seminar.
Subsidised by our partner companies, the seminar allows students to discover a new way of life and the unique culture of a country that thrives in a dynamic economy.

On the programme: lectures, conferences, meetings with business professionals, cultural visits and excursions to encourage the cohort to get acquainted and develop a dynamic group spirit

antoniaicd

The time spent studying in Dublin was very rewarding for us all.  The level of English of everyone in class really improved.  We were able to discover a culture that is different to our own, meet some lovely local people and experience a new way of learning.  The trip helped us to get to know each other better and we made ties that helped bring us closer in the following years.  This international period was especially important in teaching us how to take a leap into the unknown!

Antonina
Year 2 student, Dublin

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