Challenge Auchan: ICD Business School students take first place thanks to their innovative marketing strategy

The ICD Business School distinguished itself at the national final of the Challenge Auchan, a competition highlighting concrete issues in mass retailing. The school's students took first place thanks to their innovative approach to winning over urban customers. This victory testifies to the excellence and creativity of ICD Business School students, and their ability to meet the challenges of the professional world.

Background to the Auchan Challenge: "Winning over urban customers with an innovative marketing and communications strategy".

The Challenge Auchan offers students the opportunity to confront real-life cases and propose innovative solutions to current challenges in the retail sector. This year, teams were invited to answer the following question: "What marketing & communication strategy (mainly digital, but not only) should be implemented to win over urban customers?". ICD Business School students rose to the challenge with flying colors, proposing a visionary approach that won over the jury.

Victory for "The Special Team" from ICD Business School

The national final, held at Auchan headquarters, brought together finalist teams from four different schools. ICD Business School's "The Special Team" stood out for its innovative marketing strategy to win over urban customers. Comprising of Yacine ALILAT, Ferhat HENNI, Matteo VENTURELLI, Marianne HODONOU, Sarah Mansouri, Aicha Saidi and Maelys SAINT VAL, the team shone with its creative approach and ability to understand the needs of urban consumers. Their success testifies to the expertise and commitment of ICD Business School students in the field of marketing.

The contribution of the Challenge Auchan: a formative experience for ICD Business School students

Taking part in the Challenge Auchan gives ICD Business School students a unique opportunity to put into practice the knowledge and skills they have acquired in class. By working on concrete cases from the retail sector, students are confronted with real challenges and develop their analytical, creative and problem-solving skills. What's more, the event enables them to forge links with industry professionals and come face to face with the demands of the professional world. The victory of "The Special Team" testifies to the importance of this type of experience in the training of future marketing and communications experts.