
Marketing in the Age of Generative AI: a collective work by ICD Business School
Christian Goglin, Associate Professor at ICD Business School, and Samuel Mayol, Director of the LaRa research lab, coordinated the collective book Marketing in the Age of Generative AI: Issues and Perspectives, published by EMS. This work brings together more than ten teacher-researchers and fully embodies the mission of ICD Business School: combining scientific rigor, educational innovation, and purpose.