![romain zerbib article](/sites/en-icd/files/igs/2024-07/Frame%201360.png)
AI and Transparency: Essential Strategies by Romain Zerbib
The adoption of artificial intelligence (AI) in businesses is accelerating, bringing performance gains but also new challenges. In his latest column published in the Harvard Business Review, Romain Zerbib, a researcher and professor at ICD Business School, explores strategies to avoid losing control amidst this technological revolution.