Coventry University: An international semester with ICD Business School
In the framework of a partnership with Coventry University, our students from Paris and Toulouse, in their first year of the Grande École Program, had the opportunity to spend several months in England in order to discover the Anglo-Saxon culture and education. Before our students return to France on April 22nd, the Coventry team prepared a special day to celebrate the end of this international semester. Let's relive these moments together.
For this last day, our icedians started the morning by finalizing their presentation for a project that they later presented in front of a jury. As a reward for all their efforts, the Coventry team treated them to a wonderful closing ceremony in a local bar!
Last Integrated Marketing Communication course
What is Integrated Marketing Communication (IMC)*? This is the question that our students had to answer during their trip to England. To answer this question, they compared and analyzed the IMC actions of a French company and an English company of their choice. To do so, Coventry University asked for a poster presentation. Here are several criteria selected by the students:
- The history of the brands
- Market and competition analysis
- Social media analysis
- Vision, mission and values
- Structural organization
- Advantages and disadvantages
The objective of this last morning of class was to finalize the details for the oral presentation. As this project was an individual presentation, our students had the chance to receive precise and personalized feedback from their professor. Once the class was over, it was time for the presentations!
*Integrated Marketing Communications (IMC) is a communication and marketing strategy that aims to "integrate" all of a brand's communication channels in a coherent and effective manner. Source, Wikipedia.
Presentation of the projects
After a well-deserved lunch break, the students were welcomed by the jury in a large room where their posters were displayed next to each other. The jury was composed of members of the pedagogical and international team of Coventry University and the ICD Business School. However, the grading was made by the hosts. The Parisian and Toulousian coaches provided valuable advice and feedback on the presentations.
At the time of the results, each member of the jury was given a precise grading grid with which they evaluated our students. This score was not revealed to the class. However, the students and jurors were able to vote for their favorite poster. In this exercise, Gokhan Malek, a first year student in the Grande Ecole Program at ICD Business School Paris, received the highest score! Following this, the Coventry team offered a nice closing ceremony to our icedians to congratulate them for this great work.
Closing ceremony
Drinks, food and a good atmosphere, everything was gathered to end this trip on a good note! It was an opportunity for the teams and our students to get together in a more festive atmosphere. The icedians did not fail to thank the Coventry teams for their welcome, kindness and advice over the past few months.
International at ICD Business School, a real asset
- International learning experience: Students have the opportunity to study in an international environment, which allows them to discover new cultures, meet students from all over the world and become familiar with global business practices.
- Improved language skills: Students can improve their language skills by studying in a foreign country. They also have the opportunity to take language courses as part of their academic program.
- Expanding professional horizons: Students can gain international work experience by working in local companies or participating in research projects with international partners.
- Development of intercultural skills: Students can gain intercultural skills by working and studying with people from different cultures, which is increasingly important in an increasingly connected world.
- Resume value: International semesters are considered a major asset to employers, as they demonstrate that students have international experience, an open mind, and an ability to work in a multicultural environment.
- Unique life experience: Students can have a unique experience by discovering a new culture, exploring new places and meeting new people.
- In short, international semesters at ICD Business School are a unique opportunity for students to gain valuable international experience that will help them stand out in the job market and prepare them for a successful international career.
