Exploring Paris and Expanding Horizons: The Impact of International Exchanges at ICD Business School

Discover how ICD Business School's international exchange program offers students from the University of Cyprus and the University of Zagreb an enriching experience in Paris, combining cultural exploration with academic excellence in the fields of luxury marketing and entrepreneurship. This article highlights the diverse activities and educational opportunities that make this exchange program a stepping stone to global business success.

Cyprus and Zagreb University's students

A global and complete education 

ICD Business School prides itself on providing students with a comprehensive global education, and its international exchange program stands as a testament to this commitment. Students from the University of Cyprus and the University of Zagreb recently embarked on an extraordinary journey to Paris, where they were immersed in the vibrant city's business and cultural landscape. This unique exchange program not only broadened their horizons, but also equipped them with valuable skills and perspectives to thrive in the global business arena.

Visits of exceptional companies

During their time in Paris, the students had the opportunity to visit renowned companies such as TANDEMZ, where they witnessed firsthand the latest trends and innovations in the industry. They also explored Station F, the world's largest startup campus, gaining valuable insights into the entrepreneurial ecosystem. Additionally, immersing themselves in the world of luxury, they visited iconic brands like Louis Vuitton, deepening their understanding of the luxury market. These experiences not only provided a glimpse into the real-world application of business concepts, but also fostered networking opportunities and potential collaborations.

An enriching academic experience

At ICD Business School, the academic aspect of the exchange program was equally enriching. The students participated in courses specifically designed to enhance their knowledge of luxury marketing and entrepreneurship. Topics such as the fundamentals, trends, and challenges of luxury marketing, as well as the importance of feasibility analysis in entrepreneurship, were covered in depth. By engaging with experienced faculty members and collaborating with peers from different cultural backgrounds, the students developed a global mindset and acquired skills that are crucial in today's interconnected business landscape.
 

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