
Bachelor in Management Sciences | Path Business Development
ICD Business School's Bachelor in Management Sciences, Path Business Development, offers rapid and effective professionalization tinged with rich and diversified international experience. The program benefits from the recognition, reputation and network strength of a leading business school, ICD Business School. It is based on a unique teaching approach geared towards action and international openness.

The program
Year 1
Discover and understand
Year 2
Organize, pilot and apprehend sales development
Year 3*
Mainstalling, analyzing, preparing for professional insertion
Sales, marketing, communication
- Marketing fundamentals
- B2B / B2C sales techniques and sales administration
- Communication fundamentals
- Business fundamentals - organizational principles
- Conducting market research
- Corporate legal environment
Sales, marketing, communication
- Entrepreneurship
Sales, marketing, communication
- Business Plan (EN)
- Team management (EN)
Business Development
- Introduction to trade
- Consumer behavior
- Trading courses
- Introduction to international trade - Level 1
- CRM
- Nego Lab
- Discovering business development professions
Business Development
- International Trade
- Financial analysis
- Customer acquisition and loyalty
- Sales statistics
- Business law
- Project management
- Nego Lab
Business Development
- Marketing Plan
- Europe and Asia Business Development
- Europe and Africa Business Development
- Europe and America Business Development
- Europe and Middle-East Business Development
- Data Management and Customer Success Management
- Purchasing
- Management control
- B2C sales
- B2B Sales
- Nego Lab
- E-commerce and M-commerce
- Business law
- Corporate strategy
Personal development
- Express Yourself
- Getting to grips with the Office suite
- Association project - Socio Lab
- Professional posture and self-knowledge
Personal development
- Express Yourself
Personal development
- Start Me Up Career
Language and culture
- English
- TOEFL preparation
- Professional writing - Projet Voltaire
- Geopolitics
Language and culture
- Business English (TOEFL)
Language and culture
Business English
Project and internship
- Start Me Up Career
- Rapport de stage
Project and internship
- Introduction to research
Internship report
Project and internship
- Introduction to research
- Internship report
Cross-functional competence
- DTP
Cross-functional competence
- PREAO
- Voltaire Project
* The third year can be taken as an initial training course or on a sandwich course. The duration of the sandwich course is 12 months under a professionalization or apprenticeship contract (3 days of classes every 15 days).
The Professional Benefits of a Bachelor's Degree in Business Development
Build your professional and personal project thanks to a dynamic network and enriching work experience.
Corporate path
The ICD Business School encourages its students to shape their career plans and gives them the experience they need to enter the world of work.
Company time |
|
Year 1 : Internship |
2 to 3 months |
Year 2 : Internship |
3 to 4 months |
Année 3 : Sandwich course |
9 to 12 months |
The Alumni Network
Today, the IGENSIA Education Group (formerly IGS Group) boasts 67,000 alumni since its creation over 40 years ago. Well aware of the richness of this professional network, alumni of the ICD Business School can be found on the www.icd-alumni.com platform, a federating structure that facilitates contact, the dissemination of information, exchanges and professional networking.
ICD Business School Network
The ICD Business School Alumni Association brings together a range of services dedicated to graduates, including social networking groups, job fairs and afterwork evenings. Alumni are actively involved in the life of the school (entrance juries, dissertation defenses, Négociales, conferences, case studies, challenges, internship or work-study tutoring, participation in the Professional Advisory Board, etc.).
Job Dating
The ICD Business School organizes several targeted job-dating events with its preferred partners throughout the year to help students find internships in France or abroad.
The Corporate Relations team personally assists all our students.
Négo Lab
Complément au cours, le Négo Lab est un atelier dédié à la négociation. Il vous permet d'aborder toutes les techniques de vente sous un angle ludique, pédagogique et avec des mises en situations réelles.
Complementing the course, the Négo Lab is a workshop dedicated to negotiation. It enables you to approach all sales techniques from a playful, educational angle and with real-life scenarios.
The aim is to go further than the theory assimilated in class.You will be confronted with concrete situations and placed in atypical situations in order to understand a negotiator's strength of adaptation.
Example: negotiating in a single word, presenting a solution in 2 minutes...

Careers in Business Development
Sales and marketing professions
The Bachelor Business Development opens many doors for you. Thanks to multiple periods abroad and the ICD Business School's network of partners on 5 continents, this program will guide you towards international business professions or towards further study at Master's level! Find out more about the opportunities awaiting you after your training below!
You can continue your studies in France and abroad at Bac+4 or Bac+5 levels.
At ICD Business School, continue your studies in the specializations offered in the Master's cycle of the Programme Grande École aimed at Bac+5 and conferring the Grade of Master:
A l'ICD Business School, poursuivez dans les spécialisations proposées en cycle Master du Programme Grande École visé à Bac+5 et conférant le Grade de Master :
- International Business Development
- Responsible Sales Development and Customer Experience
- Digital Marketing
- Purchasing
- Luxury Marketing
- Customer Relations Management - Banking Course - Professional Customer Advisor | Branch Manager Option
- Customer Relations Management - Banking Course - Premium Customer Advisor / Wealth Management Option
If you would like to start your career immediately after your Business Development course, find out more about the possible professions:
Store Manager
The store manager organizes, manages and develops the business of a sales outlet in line with the company's sales strategy. They lead sales teams. Their objective is to develop store sales and meet sales targets.
Customer Management Manager
The customer management manager is in charge of the purchasing policy for a range of products on behalf of the company or its various sales outlets. They must prospect for suppliers and negotiate purchasing conditions to keep acquisition costs under control.
Purchasing Manager
The purchasing manager is in charge of the purchasing policy for a group of products on behalf of the company or its various sales outlets. He/she must prospect for suppliers and negotiate purchasing conditions to control acquisition costs.
Export Area Manager
The export zone manager's mission is to develop and manage the sale of the company's products in a geographical export zone. Among other things, he/she must obtain information on the zone to determine and adapt the products or range of products to be marketed according to the market and local legislation.
Brand Manager
Responsible for managing and developing a brand as well as promoting its products and/or services, the brand manager holds a strategic position within the sales and marketing department.
Merchandising Manager
The merchandising manager helps define and oversee the implementation of the brand's visual identity and product presentation policy, with the aim of optimizing sales. He/she designs and organizes attractive store displays.
CRM Manager
The job of CRM (Customer Relationship Management) manager involves managing customer relations, i.e. interactions, satisfaction and loyalty. An expert in CRM (Customer Relationship Management), using dedicated software, he or she implements strategies to increase customer loyalty.
Business Developer
The Business Developer's mission is to find new levers of development for a company. They must conquer new markets, new customers, new marketing and communication ideas to increase the organization's sales.
Product Manager
The objective of the product manager is to do everything possible to ensure that the products or services offered by the company meet consumer expectations. Their mission is to guide prospects towards the products sold by the company. He or she must be fully aware of the characteristics of potential customers to encourage them to choose a product.
Sales Representative
The sales representative is a true brand representative. He or she is responsible for convincing customers to buy the products he or she handles, and also for winning new business. To this end, they maintain regular commercial relations with their customers. They monitor customer satisfaction and keep abreast of their needs.
Sales Manager
The Sales Manager is in charge of a team of sales people, responsible for developing sales of a range of products or services for a given geographical area and/or customer category (individuals, professionals, key accounts). He/she must recruit, train and motivate his/her team, setting sales targets for his/her colleagues and analyzing their results to optimize sales in line with given objectives.
Operational Marketing Manager
The operational marketing manager is the specialist in the implementation of commercial offers. He/she monitors competitors and the company's ability to implement marketing action plans, for example by promoting the product range, the brand or the organization.
International Business Developer
With an international focus, the job of International Business Developer involves managing and implementing sales initiatives and projects in a specific geographic area. The aim is to develop the company's brand, products and/or services.
Marketing Manager
The Marketing Manager is a key link in the promotional cycle of a product or service. He or she carries out the market research needed to implement the marketing strategy. He or she also ensures success by analyzing results, reporting, managing budgets, etc.
Big Data Consultant
The Big Data consultant is a professional expert in data management. This highly responsible position contributes to strategic orientation through its cutting-edge analyses.
Community Manager
The Community Manager is a key position in today's corporate world. He or she creates links by federating and building loyalty within a community, to ensure the company's visibility on the Internet.