Bachelor in Management Sciences | Path Business Development

ICD Business School's Bachelor in Management Sciences, Path Business Development, offers rapid and effective professionalization tinged with rich and diversified international experience. The program benefits from the recognition, reputation and network strength of a leading business school, ICD Business School. It is based on a unique teaching approach geared towards action and international openness.

path business dev

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THE PROGRAM ?

 

1st year 

2nd year

3rd year

  💡DISCOVER AND UNDERSTAND 💡ORGANIZE, PILOT AND APPREHEND SALES DEVELOPMENT  💡MAINSTALLING, ANALYZING, PREPARING FOR PROFESSIONAL INSERTION
      12-month work-study or apprenticeship contract or Alternating internship 3 days of classes every 15 days
Sales, marketing, communication
  • Marketing fundamentals
  • B2B / B2C sales techniques and sales administration
  • Communication fundamentals
  • Business fundamentals - organizational principles
  • Conducting market research
  • Corporate legal environment
  • Entreupreneurship
     
  • Business Plan
  • Team management
Business Development
  • Introduction to trade
  • Consumer behavior
  • Trading courses
  • Introduction to international trade - level 1
  • CRM
  • Nego Lab
  • Discovering business development professions
  • International Trade
  • Financial analysis
  • Customer acquisition and loyalty
  • Sales statistics
  • Business law
  • Project management
  • Nego Lab
  • Marketing Plan
  • Europe & Asia Business Development 
  • Europe & Africa Business Development 
  • Europe & America Business Development
  • Europe & Middle-East Business Development
  • Data Management & Customer Success Management
  • Purchasing
  • Management control
  • B2C sales
  • B2B Sales
  • Nego Lab
  • E-commerce & M-commerce
  • Business law
  • Corporate strategy
  •  
Personal development
  • Express Yourself
    Getting to grips with the Office suite
  • Association project - Socio Lab
  • Professional posture and self-knowledge 
  • Express Yourself
  • Start Me Up Career
Language & culture 
  • English
  • TOEFL preparation
  • Professional writing - Projet Voltaire
  • English
  • Geopolitics
  • Business English (TOEFL)
  • Business English
Project & internship
  • Start Me Up Career
  • Internship report
  • Internship report & tutor evaluation
  • Introduction to research
  • Internship report
Cross-functional competence
  • DTP
  • PREAO
  • Voltaire Project
 
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Certified title ICD Responsable d'Activité Commerciale et Marketing registered with RNCP n° 38808 at level 6 (EU) (former level II) - NSF codes 310-313, by registration decision of France Compétences dated 27/03/2024, eligible CPF.
Title also accessible by the Validation of Acquired Experience (VAE)

 

The Professional Benefits of a Bachelor's Degree in Business Development

 

Build your professional and personal project thanks to a dynamic network and enriching work experience.

Corporate path

The ICD Business School encourages its students to shape their career plans and gives them the experience they need to enter the world of work.

 

THE ALUMNI NETWORK

Today, the IGS Group boasts 67,000 alumni since its creation over 40 years ago. Well aware of the richness of this professional network, alumni of the ICD Business School can be found on the www.icd-alumni.com platform, a federating structure that facilitates contact, the dissemination of information, exchanges and professional networking;

ICD BUSINESS SCHOOL NETWORK

The ICD Business School Alumni Association brings together a range of services dedicated to graduates, including social networking groups, job fairs and afterwork evenings. Alumni are actively involved in the life of the school (entrance juries, dissertation defenses, Négociales, conferences, case studies, challenges, internship or work-study tutoring, participation in the Professional Advisory Board, etc.).

Job Dating

The ICD Business School organizes several targeted job-dating events with its preferred partners throughout the year to help students find internships in France or abroad. The Corporate Relations team personally assists all our students.

Nego Lab

Complementing the course, the Négo Lab is a workshop dedicated to negotiation. It enables you to approach all sales techniques from a playful, educational angle and with real-life scenarios.
The aim is to go further than the theory assimilated in class.You will be confronted with concrete situations and placed in atypical situations in order to understand a negotiator's strength of adaptation.
Example: negotiating in a single word, presenting a solution in 2 minutes...

 

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Careers in Business Development

 

Sales and marketing professions

The Bachelor Business Development opens many doors for you. Thanks to multiple periods abroad and the ICD Business School's network of partners on 5 continents, this program will guide you towards international business professions or towards further study at Master's level! Find out more about the opportunities awaiting you after your training below!

You can continue your studies in France and abroad at BAC+4 or BAC+5 levels;

At ICD Business School, continue your studies in the specializations offered in the Master's cycle of the Programme Grande Ecole aimed at BAC+5 and conferring the Grade de Master: 

  • Customer Relationship Management
  • Digital Marketing and Innovation
  • International Business Development
  • Purchasing and Supply Chain Management

PATH BUSINESS DEVELOPMENT IN FIGURES

3 years of study

1 semester of study at a partner university

10 to 12 months internship and work-study option in 3rd year

Or 1 full year of international dual study in 3rd year

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