Bachelor of Science in Management | Path Event Management

ICD Business School's Bachelor in Management Sciences Path Event Management, offers rapid and effective professionalization tinged with rich and diversified international experience. The program benefits from the recognition, reputation and network strength of a leading business school, ICD Business School. It is based on a unique teaching approach geared towards action and immersion.

bachelor path event management

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The programme

Year 1

Discover and understand

Year 2

Organize, pilot and apprehend sales development

Year 3

Mainstalling, analyzing, preparing for professional insertion

Sales, marketing, communication

  • Marketing fundamentals
  • B2B / B2C sales techniques and sales administration
  • Communication fundamentals
  • Business fundamentals - organizational principles
  • Conducting market research
  • Corporate legal environment

Sales, marketing, communication

  • Customer acquisition and loyalty
  • Entrepreneurship 
  • Marketing mix
  • Digital communication

Sales, marketing, communication

  • Business Plan
  • Team management

Event Management

  • Event market, professions and players form a chain
  • Event project management
  • Event communication
  • Logistics management for events
  • Event law
  • Event Lab

Event Management

  • Event production
  • Venue management and security
  • Event Lab

Event Management

  • Event design
  • Event logistics
  • Event sales and marketing
  • Event technologies
  • Digital and hybrid event
  • Event project management
  • Event Lab
  • Event sustainability 
  • Event communication
  • International event management
  • Data and AI in events

Personal development

  • Express Yourself
  • Getting to grips with the Office suite
  • Association project - Socio Lab
  • Professional posture and self-knowledge 

 

 

Language and culture

  • English
  • TOEFL preparation
  • Professional writing - Projet Voltaire
  • Geopolitics

Language and culture

  • English
  • TOEFL preparation

Language and culture

  • Business English

Project and internship

  • Start Me Up Career
  • Internship report

Project and internship

  • Start me Up Career

Project and internship

  • Introduction to research methodology

Cross-functional competence

  • DTP

Cross-functional competence

  • DTP
  • Express Yourself
  • Voltaire Project

Cross-functional competence

  • Internship report

Event Lab

 

You learn best by doing! It's a field of experimentation that reproduces the working conditions of an events agency. Students organize events and carry out real-life case studies during their studies.

Learning formats need to be varied. To help you acquire the methodology for creating and producing an event, ICD Business School has created the Event Lab, a student event agency. Each student will organize events or make event recommendations for companies under the tutelage of industry professionals.

Terms and conditions

From 1st to 3rd year, students organize events entrusted to them by the school and partner companies/agencies. To achieve this, they are supervised by their teachers and provided with creativity-boosting equipment.

Organizing a variety of events

The agency's program will give you the opportunity to practice different types of events:

  • Conferences, Symposia, Congresses
  • Forums, Trade shows
  • Corporate events, roadshows, product launches, seminars
  • Sports competitions and tournaments
  • Concerts and cultural and entertainment events
  • Internal events, afterworks, networkings
  • Charity and humanitarian events

Event Lab offers several events, some of which are open to the public.

Develop your project management skills and confidence

Thanks to the Event Lab, you will be in charge of:

  • Project design to understand needs and differentiate through events
  • Preparing the event to think about all the elements leading to a good experience for participants
  • Production to bring your ideas to life
  • Analysis to identify areas for improvement and strengthen you

Professional benefits of the Bachelor Event Management

 

Build your professional and personal project thanks to a dynamic network and enriching work experience

Corporate path

ICD Business School encourages its students to shape their career plans and enables them to gain the experience they need to work in events.

 

Length of internship

Year 1

2 months

Year 2

4 months

Year 3

6 months

ICD Business School Network

The ICD Business School Alumni Association brings together a range of services dedicated to graduates, including social networking groups, job fairs and afterwork parties. Alumni are actively involved in the life of the school (entrance juries, dissertation defenses, Négociales, conferences, case studies, challenges, internship or work-study tutoring, participation in the Professional Advisory Board, etc.).

Job-Dating

The ICD Business School organizes several targeted job-dating events with its preferred partners throughout the year to help students find internships in France or abroad. The Corporate Relations team personally assists all our students.

Le réseau des Alumni

Today, the IGENSIA Education Group (formerly IGS Group) boasts 67,000 alumni since its creation over 40 years ago. Well aware of the richness of this professional network, alumni of the ICD Business School can be found on the www.icd-alumni.com platform, a federating structure that facilitates contact, the dissemination of information, exchanges and professional networking.

 

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Career opportunities of the Bachelor Event Management

 

The events sector

Following a Bachelor's degree specializing in event management in Paris allows you to benefit from the sector's many outlets. Whether for festivals, sporting competitions, exhibitions or even weddings, the need for specialized professionals makes the event industry professions varied and full of opportunities. Want to know what your options are after training? Find jobs in various specialties below, discover the richness of the field and choose the path you're passionate about!

You can continue your studies in France and abroad at Bac+4 or Bac+5 levels.

At ICD Business School, continue your studies in the specializations offered in the Master's cycle of the Programme Grande École aimed at Bac+5 and conferring the Grade of Master: 

A l'ICD Business School, poursuivez dans les spécialisations proposées en cycle Master du Programme Grande École visé à Bac+5 et conférant le Grade de Master :

  • International Business Development
  • Responsible Sales Development and Customer Experience
  • Digital Marketing
  • Purchasing
  • Luxury Marketing
  • Customer Relations Management - Banking Course - Professional Customer Advisor | Branch Manager Option
  • Customer Relations Management - Banking Course - Premium Customer Advisor / Wealth Management Option

If you would like to start your career immediately after your Event Management course, find out more about the possible professions:

Trade fairs and conferences

A trade show is an event that brings exhibitors together in one place. Visitors discover a group of players united around a theme, a service or a family of products. Some trade shows are open to professionals, others to the general public. This is a very important part of the events business, which represents almost 4,000 events in France, 7.5 billion euros in sales and 120,000 jobs.

Skilled trades include the following:

  • Trade show sales manager
  • Exhibition logistics manager
  • Exhibition curator

Agencies

Event management agencies are more broadly integrated into communications agencies. These agencies develop "360" solutions: their mission is to create the most complete communications package to disseminate information to an audience. Event agencies design and produce events on behalf of companies (advertisers) or so-called proprietary events. Events include product launches, conventions, etc. This activity represents sales of nearly 7 billion euros for over 14,000 companies. It includes the following professions:

  • Event Project Manager
  • Logistics Manager / Director
  • Manager / Creative Director
  • Manager / Production Manager

Event venues

Venues are essential operators for any event. They are the guarantors of a good experience and the safety of the public invited to the event. Venues are the guarantors of a good experience and the safety of the public invited to the event. They must reinvent themselves and equip themselves in line with innovations and legal constraints. They play an important role in the organization of events, and offer 3 main services: space rental, technical services and the organization of proprietary events. These include stadiums, concert halls, convention centers and more. They include the following professions:

  • Sales Manager
  • Operations Manager
  • Event manager

Advertiser / Organizer

The advertiser is a company that communicates with its public through an event strategy. It invests and engages specialized operators to organize the most effective communications strategy. In France, advertisers' global investments are close to 30 billion euros, part of which is devoted to event-based systems. Specialized professions include:

Event management professions

Event Project Manager

He is in charge of event design and logistics, planning and monitoring project progress. Ensures that briefs and recommendations are carried out. Ensures that estimates are drawn up and budgets respected. Coordinates the various service providers.

Organizer of cultural and artistic events

He or she is responsible for designing, organizing and monitoring the logistics of cultural events. This requires knowledge of event management and communication.

Sports event organizer

It's a key job in the world of sport, and one that's developing mainly around major events. They are in charge of, or play an active role in, the design, organization and follow-up of sporting events for national and international federations and associations.

Charity events organizer

His job is to find sponsors and partners who will support him in promoting the project, festival or evening, and often finance a large part of the event.

Business Event Manager

Organizer of all types of business events: conventions, symposiums, seminars, trips... He's in charge of planning and executing the event, designing the entertainment, drawing up the budget and the appropriate communication media, and negotiating with service providers.

Events communication manager

He designs high-visibility communication operations: congresses, sporting events, fairs, festivals, festive evenings, trips. Through these different actions, he seeks to promote a company or an institution, to highlight a brand or a cause.

Show Administrator

He/she must draw up, manage and control a budget, and seek financing for the creation and dissemination of the structure's shows. The show administrator must take into account administrative, technical and artistic constraints, and plan the logistics for production and the show department.

Partnership Manager

He's in charge of making an event's work visible and getting the word out, without putting a strain on the budget. He handles relations with a portfolio of partners: private or public companies and the media.

General exhibition curator

He's in charge of making an event's work visible and getting the word out, without putting a strain on the budget. He handles relations with a portfolio of partners: private or public companies and the media.

Event Production Manager

This job involves organizing events, from a creative, logistical and budgetary point of view.

Cultural mediator

The cultural mediator's job is to organize cultural events. What makes this job special? Above all, it aims to make culture accessible to all!

Festival director

The festival director is a passionate professional who organizes every aspect of a festival, from programming to financial results. He or she is a key man or woman who takes on a wide range of missions, anticipating his or her festival more than a year in advance.

Path Event Management in figures

3 years of study

Over 100 hours of hands-on training in the Event Lab

10 months corporate experience

4 months abroad

Training recognized by UNIMEV

Logo_Unimev

UNIMEV is the leading professional organization representing the event industry. With over 400 members, it contributes to the information and development of the sector. ICD Business School is a member of UNIMEV and participates in its working committees.

ICD Business School is the winner of the 2017 and 2018 editions of the SYT d'Or, a national student competition organized by UNIMEV.

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