MBA Marketing and Customer Relationship Manager | International Business Development
The MBA Marketing and Customer Relationship Manager offers specialized training, focused on the challenges and opportunities of international business and taught entirely in English.
Program
Full English
Certified title ICD "Manager du Marketing et de la Relation Client", registered with RNCP no. 38938, level 7 (EU), NSF codes 310-312, by registration decision of France Compétences dated April 26, 2024, eligible CPF.
Title also accessible by the Validation of Acquired Experience (VAE).
Block 1 : Developing a customer-oriented marketing strategy
- Marketing studies and market monitoring
- Innovation Strategy
- Marketing Strategy and action plans
- Performance analysis tools
- Customer culture management
Block 2 : Managing customer relations and sales development in an omnichannel context
- Optimizing omnichannel customer experience / omnichannel strategy
- Relationship marketing
- Monitoring and management of calls for tenders
- Prospecting plan (Development and Implementation)
- Partnership policy
- Negotiation
- FLE
- Customer relationship management
- Reputation strategy / Customer engagement
Block 3 : Managing ressources assigned to customer relations
- Purchasing and supply chain policy
- Recruiting and structuring the commercial and/or marketing service
- Management of sales and/or marketing teams management
- Conflict management
- Budget and dashboards / Performance indicators
Block 4 : Deploying a digital marketing project to benefit the customer relations and managing the marketing date
- Diagnostic of digital business strategy
- Customer data collection and analysis
- CRM project (Specifications, deployment)
- Digital strategy action plan
Web Marketing and social media marketing
- Website
- Referencing strategies, SEO, SEA...
- Content curation and creation
- Impact measures
Soft Skills
- CSR
- Intercultural Management
- Start Me Up Career
- Methodology of consulting mission
Admission procedures
Online application |
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Remote oral interview |
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If admitted (after oral) |
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VISA procedure |
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