MBA BUSINESS & MARKETING

The MBA Business and digital marketing accompanies you in the development of your skills necessary for the development of commercial and marketing activities in the context of ever-increasing digitalization.

KEY POINTS

PREREQUISITE

Bac +3 validated or 180 validated ECTS

BACK-TO-SCHOOL

Paris: February 2024 and October 2024
Toulouse: April 2024

ADMISSION

Possible in 2nd year - (Master degree)

DURATION

2 years

learning OBJECTIVES

The MBA Commerce & Digital Marketing is a complete training focused on business development issues in an increasingly digitalized context. This program supports managers in the acquisition and development of their skills necessary for the development of sales and marketing activities in the digital age.

Titre certifié Manager Relation-Client et Marketing inscrit au RNCP au niveau 7, code NSF 310, par arrêté du 17/12/2018, publié au J.O du 21/12/2018

👉 see on France compétences

PROGRAM

💡 DESIGN A CUSTOMER ORIENTED MARKETING STRATEGY	💡 DEPLOY AND DRIVE THE CUSTOMER-CENTRIC OMNICHANNEL STRATEGY	💡 OPTIMIZE CUSTOMER PROXIMITY AND ENGAGEMENT WITH THE BRAND
Strategic and operational marketing Marketing International International Business Development Business Game	Consumer behaviour in the face of innovation and digital Omni-channel strategy Professional Experience Report SEO and engagement Conception & Web Design	Communication techniques Loyalty strategy Digital influence Brand Management Social Media and Strategiesof digital influence Community Management

💡 MANAGE CUSTOMER RELATIONS	💡 PROMOTE AND ANIMATE A NETWORK OF PARTNERS AND CUSTOMERS	💡 MANAGE, ANIMATE, SUPERVISE THE MARKETING / CUSTOMER SERVICES TEAMS
CRM Data Analysis Office tools Monitoring and E-Reputation Customer relationship management Predictive management	International Trade Law Mission undertaken Partnership Policy Business Week	HRM & Labour Law Team management Start me up career Business English Communication in a professional situation Project management Professional Experience Report Pro Memory

Work-study or alternating internship

INTERNATIONAL CONSULT THE PEDAGOGICAL PROGRAM

1 International Week - Intensive English Course
Conference seminar and company visits: Business in Europe

opportunities

Relationship Manager
Customer Relationship Management Manager
Customer /Customer
Data Scientist
Customer Marketing Director
Digital manager
Manager marketing CRM

ADMISSIONS

SUBMIT THE APPLICATION FILE IN ENGLISH

For french students : you must apply directly to ICD by contacting ICD Admissions Teams in Paris or in Toulouse
For international students : you must follow the "etudes en France" process with Campus France and apply directly to the ICD Admission Team to attend the admissions test. Our International team will help you to follow the process.

Mandatory documents :

Completed application form
CV
Scanned copy of your passport / visa
Highest degree certification and certificate of current studies
Transcript of your current studies
English language certificate (IELTS ≥ 6.5 / TOEFL ≥ 550 or equivalent)

INTERVIEW

As soon as your application file is registered, you will receive an email from ICD in order to schedule an interview

FINAL DECISION

It takes up to 2 weeks following the interview for a decision to be made. An admission letter will be sent by email from ICD once the candidate is admitted. Applicants will be judged on their application file and their interview.

FEES

	European Union learner	Non European Union learner
Year 1	€ 9 700	€ 9 900
Year 2	€ 9 900	€ 9 900

👉 CONTACT THE ADMISSION DEPARTMENT

👉 DOCUMENTATION REQUEST