HOW TO MANAGE A DECLINING ORGANIZATION?
Romain Zerbib is an HDR teacher-researcher in strategy at Lara at the ICD Business School. Romain ZERBIB's research focuses on the mechanisms of dissemination and adoption of management methods within companies. In this regard, he questions the springs of mimicry and conformism in management and their impact on the organization. Responsible for pedagogical innovation at the ICD BS, he is responsible for the Consulting and Business Strategy MBA (ICD BS), the management of the Management & Data Science (MDS) journal and the editor-in-chief of the Revue des Sciences de Management (RSG). Finally, he also sponsors “Esupcom' Lille.”
The current period, marked by major disruptions, is leading more and more companies to undergo a dynamic of premature decline. In fact, we have lost count of the number of organizations on the verge of dropping out given the intensity of the transformations in force in the markets. The rise of platformization in the banking and distribution sectors illustrates this phenomenon. Often, however, decline is the subject of misunderstanding or denial within organizations, which only increases the risk of disappearance. This is why it is important to clearly define the nature of such a phenomenon, the way in which we can recognize it and try to overcome it. We will see that the decline is a complex, reversible phase, which requires specific management.