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Artificial intelligence (AI) is a set of techniques designed to give machines the ability to imitate human intelligence. This technology is becoming increasingly important and is used in many fields of application. AI allows companies, in particular, to improve their performance and productivity through the automation of repetitive and energy-consuming processes or tasks. Moreover, AI is capable of processing and analyzing company data in order to generate business benefits. ICD Business School tells you more about its Data and AI Center of Expertise!

Why not draw inspiration from the best practices of the aeronautics industry to implement a new model of managerial innovation? By Romain Zerbib, teacher-researcher at ICD Business School

Through research, the teachers of the ICD Business School, nourish and irrigate the programs that are put in place for our learners. Research is also a guarantee of academic excellence and contributes to the evolution of contemporary academic and professional practices.
 

Through research, the teachers of the ICD Business School, nourish and irrigate the programs that are put in place for our learners. Research is also a guarantee of academic excellence and contributes to the evolution of contemporary academic and professional practices.

Romain Zerbib is an HDR teacher-researcher in strategy at Lara at the ICD Business School. Romain ZERBIB's research focuses on the mechanisms of dissemination and adoption of management methods within companies. In this regard, he questions the springs of mimicry and conformism in management and their impact on the organization. Responsible for pedagogical innovation at the ICD BS, he is responsible for the Consulting and Business Strategy MBA (ICD BS), the management of the Management & Data Science (MDS) journal and the editor-in-chief of the Revue des Sciences de Management (RSG). Finally, he also sponsors “Esupcom' Lille.”

François Nicolle is an associate professor of digital marketing and digital communication and co-director of the Marketing and Digital division at ICD Business School. A specialist in digital, his research focuses on changes in the digital practices of the French, on digital identity and on the impact of digital transformation on corporate strategies. 

Enriching thinking, developing programs, promoting academic excellence, encouraging the development of various practices: the research works to improve teaching so that it can meet contemporary academic and professional standards and requirements. The ICD Business School pays particular attention to its teacher-researchers, providing them with all the necessary means to pursue this noble mission.

The ICD Business School has been recognized for more than 40 years for the high quality of its courses, but also for its educational innovation and its support for its students, particularly in their professionalization. The 3C “Consulting, Coaching, Career” program aims to give you the keys to succeed in your professional development through professional experience, as well as an international outlook. And it works: 99.4% of ICD Business School students find a job within 6 months of completing their studies! Discover in detail the support systems of the ICD Business School.

Through research, the teachers of the ICD Business School, nourish and irrigate the programs that are put in place for our learners. Research is also a guarantee of academic excellence and contributes to the evolution of contemporary academic and professional practices.

On 31 March 2022, the first conference will be held and the official creation of the Institut Prospectif des Métiers du commerce of the ICD Business School will be launched. This project is the culmination of the process undertaken since June 2021 in terms of the prospective approach to business professions. This event is not only the official creation of the Institut Prospectif des Métiers du Commerce, but also the opportunity to summarize and explain the entire process undertaken within the Institut Prospectif.