News list

Christian Goglin, Associate Professor at ICD Business School, and Samuel Mayol, Director of the LaRa research lab, coordinated the collective book Marketing in the Age of Generative AI: Issues and Perspectives, published by EMS. This work brings together more than ten teacher-researchers and fully embodies the mission of ICD Business School: combining scientific rigor, educational innovation, and purpose.

AI adoption is becoming a major challenge for businesses, but how can we avoid the organizational fragmentation that can result? Olivier MAMAVI and Romain ZERBIB address this crucial question in their latest article.

The adoption of artificial intelligence (AI) in businesses is accelerating, bringing performance gains but also new challenges. In his latest column published in the Harvard Business Review, Romain Zerbib, a researcher and professor at ICD Business School, explores strategies to avoid losing control amidst this technological revolution.

Discover how artificial intelligence is transforming the world of football through an engaging podcast with David Rutambuka and Maxime Mamet of l'Agence France-Presse (AFP). Gain an innovative perspective on the Euro semi-finals and the future of the beautiful game.
 

On Wednesday, July 10th 2024, ICD Business School Paris, in collaboration with the Digital Learning Department, launched an immersive virtual reality module for its students. This initiative highlights the crucial role of immersive technologies in education.
 

In the rapidly evolving landscape of artificial intelligence in marketing, understanding and managing ethical risks has become paramount. Christian Goglin, a researcher at ICD Business School, addresses these critical issues in his latest chapter published by Springer.
 

For the first time, ICD Business School was represented at a conference at Harvard University, marking an important milestone in our institution’s international influence. This event brought together experts in artificial intelligence and leaders of the global wine industry.

The ICD Business School is proud to announce that the innovative pedagogical device, the "Prompt Challenge", designed by Romain Zerbib and Olivier Mamavi, has been accredited by the Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE). This recognition underlines our ongoing commitment to pedagogical excellence and innovation in management education.

Collaborative platforms play an essential role in the development of skills and the recognition of experts. Discover how competition between peers on these platforms can become a lever for acquiring expert status, thanks to the study conducted by Romain Zerbib and Olivier Mamavi, published in the scientific journal "Innovations".

On April 24, 2024, ICD Business School Paris welcomed Romain Krafft, co-founder and COO of PERFUMIST, for a Master Class entitled Fragrance & Luxury. This immersive session offered our students a fascinating dive into the world of luxury fragrances.