News list

Discover the new book "Vade-mecum de l'informatique contemporaine", a must-have reference written in the spirit of "TL;DR "* for easy assimilation of complex IT concepts. Written by Christian Goglin, Eva Laude and Henri Laude, this condensed work explores the nuts and bolts of modern computing, providing an indispensable companion for students and professionals alike.

*Too long; didn't read.

 

📘🚀 Dive into the world of modern marketing with Samuel Mayol's brand new book, "Marketing 6.0 Handbook". An invaluable resource for students and professionals seeking to master the challenges of contemporary marketing.

The Institut Prospectif des Métiers du Commerce's mission is to offer a forward-looking approach to the business world. It is in this context that we are proposing a series of conferences named after Jacques Cœur, the famous merchant who, at the dawn of the Renaissance, succeeded in transforming the trades towards a commerce integrating the activities of trading, banking and (long-distance) transport. Building on his motto "A vaillant cœur, rien d'impossible", we continue to draw inspiration from his innovative spirit to rethink new business activities based on humanist values.  

Each conference will feature an exchange between an academic expert and a retail professional, each bringing a complementary perspective on how these activities are facing profound and increasingly rapid upheavals. Our aim is to propose innovative and often disruptive approaches, which we hope will be humanistic. "A valiant heart, nothing is impossible".
 

Discover the results of a groundbreaking exploratory analysis of the use of music in political campaign clips. This article examines the links between musical styles, themes addressed and political colors, offering new insights into the impact of music in political communication.

In the abundance of talent that makes up the ICD Business School, the diversity of our employees is proving to be a major asset in the growth of our institution. In order to plunge into the heart of their professions and career paths, we’re offering you a unique opportunity: an exclusive interview to explore in depth the many facets of these professionals and their inspiring experiences.

At ICD Business School, our employees bring inestimable value and contribute fully to our success. Through a series of interviews, we invite you to enter the captivating world of their professions and immerse yourself in the many experiences that have shaped their careers, offering a privileged look at their contribution to the dynamism of our school.

The excellence of ICD Business School relies on a multi-skilled team, whose diversity of skills and experience is an essential pillar of our success. To give you a better understanding of their jobs and backgrounds, we're offering you a unique opportunity: a series of personalized interviews enabling you to discover in depth the different professions and inspiring backgrounds of our employees, and to appreciate their indispensable role in the development of our school.
 

On June 14th, ICD Business School successfully organized the C.E.D.I.A conference, a day dedicated to exploring the economic and ethical challenges of Big Data and artificial intelligence (AI) in commerce and marketing. The event brought together experts in the field for stimulating conferences and interviews with speakers. In this article, discover the highlights of the conference, discussions on the anthropological revolution induced by technology and reflections on the impact of AI in the business world.

From June 12th to 14th, ICD Business School, represented by its Director Faroudja Bouchentouf and her teams, took part in the EFMD annual conference in Lyon. This not-to-be-missed event brought together nearly 600 management education professionals, offering the opportunity to discuss the challenges of globalization, collaborative research, creative leadership and digital learning strategies. ICD Business School seized the opportunity to expand its international network and establish promising partnerships with accredited universities. In this article, discover the highlights of ICD Business School's participation in this conference and the new achievements that reinforce its position as a leading business school.

On March 14, Joël Girod, film producer and General Director of Diversity in French Cinema, the DCF-Klapcoin, will orchestrate the second Masterclass of the year 2023 for the ICD Business School. Mr. Girod will present a new ecosystem for financing cinema on the WEB3.

This Masterclass aims to accompany students in understanding the digital universe and the challenges of innovation.