An inspiring corporate mission for future marketing professionals.
At ICD Business School, our students' involvement knows no bounds. As part of their MBA 1 Business and Marketing course, our icediens had the chance to collaborate with the engaged brand IKO&NOTT, specialized in the creation of eco-friendly and ethical sneakers. Their mission was to prepare the launch of a brand new sneaker model dedicated to running. Through in-depth market research and the creation of a strategic action plan, our students were able to put their marketing knowledge and skills into practice, while supporting an ethical and responsible brand.
Immersion in the world of eco-friendly sneakers
For our MBA 1 Business & Marketing students, working alongside IKO&NOTT was a real opportunity to immerse themselves in the world of eco-friendly sneakers. They were able to discover the brand's values and commitments in terms of sustainability and ethics, which enabled them to understand the importance of corporate social responsibility in the sneaker sector. This experience raised their awareness of environmental issues and strengthened their belief in the need to promote products that respect the planet.
In-depth market research and competitive analysis
Before proposing an action plan for the launch of the new sneaker model, our students undertook in-depth market research. They analyzed trends in the eco-responsible and vegan sneaker market, as well as competitors in this fast-growing sector. This crucial step enabled them to identify the opportunities and challenges specific to IKO&NOTT's positioning, highlighting the brand's strengths and proposing strategies to stand out in the market.
A strategic action plan for the launch of the product
Using their marketing expertise and in-depth understanding of the market, our students developed a comprehensive action plan for the launch of IKO&NOTT's new running sneaker model. They harnessed the momentum of the 2024 Olympic Games as a source of inspiration, proposing strategic actions to strengthen the brand's visibility and positioning. Their plan also included recommendations for effectively communicating the eco-responsible features and benefits of IKO&NOTT sneakers, targeting environmentally conscious running enthusiasts.
