A look back at the Les Négociales qualification rounds in Paris
On January 28, 2026, ICD Business School hosted the qualification rounds of the 37th edition of the Les Négociales competition on its Paris campus. As a long-standing qualification center, ICD Business School once again brought together students, professional juries, partners and alumni for a day dedicated to negotiation, high standards and talent development.
Les Négociales: a leading competition and a historic commitment for ICD Business School
For over three decades, Les Négociales has established itself as the largest French-speaking commercial negotiation competition, bringing together thousands of students and professionals across France each year.
As a historic partner of the event, ICD Business School hosts the qualification rounds annually on its Paris campus, reaffirming its commitment to practice-based learning, immersive role-play scenarios and strong connections with the professional world.
A look back at the Paris qualifications on January 28
Throughout the day, nearly one hundred candidates from ICD Business School and IGENSIA Alternance took part in 10-minute role-play exercises, facing professional buyers and jurors.
Two case studies structured the competition:
- Epson, in the morning
- Lyreco, in the afternoon
At the end of the day, the three top-scoring candidates competed in a final round based on a PepsiCo case study, focusing on the commercialization of the Rockstar brand.
This final made it possible to distinguish the strongest profiles of the day.
A formative experience for all participants
Beyond the results, the day represented a major learning experience for all students involved. Participants were confronted with situations close to real professional contexts, received concrete feedback from experienced jurors, and strengthened their skills in argumentation, sales posture and customer relationship management.
For the 12 qualified students, this stage now opens the path to the national final, to be held on April 1st and 2nd in Nancy, where they will represent ICD Business School and IGENSIA Alternance.
Les Négociales: a structuring event for ICD Business School
Hosting and organizing the Les Négociales qualification rounds reflects ICD Business School’s commitment to professional development initiatives that foster interaction between students, alumni, staff members and corporate juries.
The event also highlighted the diversity and quality of the profiles involved, with balanced representation between ICD Business School and IGENSIA Alternance, as well as perfect gender parity among the qualified candidates.
Towards the national final in Nancy
At the end of the competition, 12 candidates qualified, including 6 students from ICD Business School and 6 from IGENSIA Alternance.
The three finalists of the Paris qualification round were:
- Malicia QUINTY - ICD Business School Paris (1st place)
- Maxence MOUKETO - ICD Business School Paris (2nd place)
- Luane CIGARE - IGENSIA Alternance Paris (3rd place)
Our 12 finalists:
- Malicia QUINTY
- Maxence MOUKETO
- Luane CIGARE
- Chloe HOCHART
- Amel MRAMER
- Lina MORSLI
- Odélia EL JAZOULI
- Noam JAAFAR-BELLOTTE
- Lucas BARBOSA
- Yves KOCOGNI
- Corentin MUFFAT
- Baptiste LE BLANC
Together with all qualified candidates, they will represent Groupe IGENSIA Education at the national final in Nancy, with the ambition of showcasing the excellence of the programmes and talents supported by ICD Business School.
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