
These Jobs That Inspire Business School Students
Trending on social media, the “Starter Pack” phenomenon, inspired ICD Business School to shine a spotlight on the key careers made accessible through its programs. These are concrete, in-demand, and exciting roles that our students are actively preparing for every day.

A Viral Trend for Career Guidance
The "Starter Pack" trend has taken over social media. Behind these fun and relatable visuals lies a serious reality: students’ career aspirations. ICD Business School leverages this viral format to highlight the professional opportunities linked to its programs. From marketing and event management to business development and finance, here’s a closer look at these promising professions.
Marketing Manager
Strategy, Creativity and Analysis
The Marketing Manager leads a company’s communication and commercial development strategies. They analyze market trends, define target audiences, manage campaigns, and measure their performance.
Key skills: strategic thinking, data analysis, creativity, and proficiency in digital tools.
💼 Average entry-level salary: €35,000 to €40,000 gross/year.
👉 This career is accessible via the ICD Business School’s Programme Grande École.

Key Account Manager
Managing Strategic Clients
The Key Account Manager oversees and develops a portfolio of major clients. They build lasting relationships, negotiate complex contracts, and ensure client satisfaction.
Skills: interpersonal fluency, persuasion, analytical thinking, fluency in English, and negotiation techniques.
💼 Average entry-level salary: €38,000 to €45,000 gross/year.
👉 This career is accessible via the ICD Business School’s Programme Grande École.

Business Developer
Driving Growth
The Business Developer identifies new business opportunities, prospects clients, negotiates deals, and contributes directly to company growth.
Skills: entrepreneurial mindset, persistence, persuasion, and business acumen.
💼 Average entry-level salary: €30,000 to €38,000 gross/year + bonuses.
👉 This career is accessible via the Bachelor in Management Sciences – Business Development Track.

Business Manager
The Strategic Link Between Company and Client
The Business Manager develops and manages a portfolio of professional clients. They identify their needs, provide tailored solutions, and ensure smooth execution of contracts. This role often involves complex projects combining negotiation, operations, and client relations.
Key skills: listening, thoroughness, autonomy, synthesis, and comfort with numbers.
💼 Average entry-level salary: €30,000 to €35,000 gross/year, with performance-based bonuses.
👉 This career is accessible via the Bachelor in Management Sciences – Business Development Track.

Event Project Manager
Orchestrating the Unforgettable
This professional designs, plans, and manages events from start to finish. They coordinate suppliers, budgets, logistics, and communications.
Skills: organization, stress management, creativity, interpersonal skills, reactivity.
💼 Average entry-level salary: €24,000 to €35,000 gross/year.
👉 This career is accessible via the Bachelor in Management Sciences – Event Management Track.

Marketing Project Manager
Versatility in Action
This professional manages marketing projects: product launches, digital campaigns, market studies. They serve as the bridge between creative, strategic, and operational teams.
Key skills: project management, creativity, communication, digital tools knowledge.
💼 Average entry-level salary: €30,000 to €36,000 gross/year.
👉 This career is accessible via the Bachelor in Business & Marketing.

Programs Leading to Future-Ready Careers
Through the "Starter Pack" trend, ICD Business School highlights the real-world opportunities offered by its academic programs. Each curriculum is designed in alignment with market expectations and the competencies required in today’s and tomorrow’s professions. Choosing ICD Business School means choosing a future-focused path.