Boost Your Career with Business Development
Have you completed a two-year French technical or university programs (BTS/DUT) and are now wondering how to accelerate your professional journey while gaining expertise? The 3rd year of the Bachelor in Management Sciences – Business Development Track at ICD Business School offers a concrete answer to your ambitions. This work-study program is hands-on, career-focused, and designed to help you take your next big step.
A Gateway to Specialization
After a short degree, many students look for a program that enables them to specialize without wasting time. The Business Development track meets this need: it offers a nationally recognized Bachelor's-level diploma, direct entry into the 3rd year, and content aligned with today’s business development challenges. By joining this track, students quickly gain strategic business insight and strengthen their professional profile.
Learning by Doing, Entering the Workplace
The program is built on an action-based learning model: business challenges, real-life projects, role-playing, negotiation simulations... All of this happens in a work-study format, enabling immediate immersion into the professional world. Thanks to a strong network of partner companies, students gain real-world experience, enhance their skills, and build a valuable professional network.
Three Career Paths to Go Further
International Business Developer
🎯 Main Tasks: Identify new international markets, negotiate contracts, manage international clients.
🧠 Key Skills: Prospecting, portfolio management, intercultural negotiation.
💰 Starting Salary: Between €32,000 and €45,000 gross/year.
Brand Manager
🎯 Main Tasks: Define brand strategy, coordinate marketing campaigns, manage brand image.
🧠 Key Skills: Storytelling, strategic marketing, project coordination.
💰 Starting Salary: Between €35,000 and €50,000 gross/year.
Marketing Manager
🎯 Main Tasks: Implement marketing plans, analyze performance, lead teams.
🧠 Key Skills: Digital strategy, management, business acumen.
💰 Starting Salary: Between €38,000 and €55,000 gross/year.
Conclusion
For graduates of two-year French technical or university programs (BTS/DUT), the 3rd year of the Bachelor in Management Sciences – Business Development Track is more than just a continuation of studies: it’s a career accelerator. Through its work-study format, hands-on learning, and network of dynamic companies, this program opens the door to the professional world and allows you to enter strategic roles right after graduation.