The Poudlard Challenge 2025: Creativity Meets Strategy

Romain Zerbib: A Committed Innovator in Education

Romain Zerbib, known for his expertise in marketing and his innovative teaching methods, is behind several impactful initiatives at ICD Business School. With a passion for immersive learning, he created the Poudlard Challenge to offer students a unique experience combining theory and practical application.

The Poudlard Challenge: A Bold Marketing Adventure

This challenge immerses students in the world of guerrilla marketing, where the goal is to create high-impact campaigns with almost zero budget. Over several weeks, participants competed to devise creative strategies. The challenge concluded with a ceremony where each team presented their recommendations through a video. Students then "invested" fictitious dollars in the most impactful projects, and the team with the highest virtual investment was declared the winner.

A Boost for Engagement and Innovation

The Poudlard Challenge helps students develop key skills like creativity, adaptability, and project management. This type of exercise prepares them for the challenges of the professional world, particularly in resource-constrained environments. Through experiential learning, students are more engaged and positioned as marketing strategists ready to thrive in a dynamic and demanding environment.

Conclusion

With the Poudlard Challenge, ICD Business School reaffirms its commitment to training competent and innovative professionals. This challenge, both formative and inspiring, equips students to think differently and act effectively, no matter the constraints.