The "Prompt Challenge": Romain Zerbib's pedagogical innovation receives FNEGE accreditation

The ICD Business School is proud to announce that the innovative pedagogical device, the "Prompt Challenge", designed by Romain Zerbib and Olivier Mamavi, has been accredited by the Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE). This recognition underlines our ongoing commitment to pedagogical excellence and innovation in management education.

A FNEGE Label for Romain Zerbib's "Prompt Challenge”

Romain Zerbib and Olivier Mamavi: Pioneers of Pedagogical Innovation

Romain Zerbib is a teacher-researcher at ICD Business School, where he specializes in the impact of emerging technologies on management. Olivier Mamavi, an expert in management and data science, works closely with Romain Zerbib to create pedagogical tools that incorporate the latest technological advances. Their collaboration has led to the creation of the "Prompt Challenge", an initiative designed to prepare students for the challenges and opportunities offered by artificial intelligence.

The "Prompt Challenge": An Immersion in Artificial Intelligence

The "Prompt Challenge" is an immersive learning experience that introduces students to generative AI. The initiative focuses on active pedagogy, engaging students in hands-on activities to understand how these technologies work and their limits. The scheme addresses crucial issues such as the reliability of AI-generated information, the detection of machine-generated content and the exploitation of AI to perform complex tasks. Thanks to this approach, students develop concrete, market-recognized skills, while enjoying a memorable and enriching educational experience.

The FNEGE and the Impact of Labellisation on the ICD Business School

The Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (FNEGE) is a French public institution dedicated to improving the quality of higher management education in France. The FNEGE label is a prestigious mark of recognition, attesting to the quality and innovation of teaching methods. For the ICD Business School, this label confirms our commitment to cutting-edge education. Students benefit directly from this recognition, having access to educational programs that meet the demands of today's market.


The "Prompt Challenge" label from the FNEGE marks an important milestone for the ICD Business School. It reflects our ongoing commitment to offering high-quality education that is adapted to today's challenges. We congratulate Romain Zerbib and Olivier Mamavi on their exemplary work, and look forward to seeing the positive impact of this scheme on our students.