Recap of the 2025 Business Week for the MBA Commerce & Marketing

A Week of Professional Experiences

On the agenda: 

🔹 Tuesday, June 10

• 09:00 AM – LIDL (Châtenay-Malabry)
  Visit to the headquarters, mock supermarket, focus on merchandising, customer journey, and HR careers.
• 02:00 PM – EDENRED (Montrouge)
  Company presentation, employee testimonials, site visit, and a LinkedIn challenge.

🔹 Wednesday, June 11

• 09:00 AM – Louis Vuitton (Place Vendôme, Paris 1st)
  History of the Maison, store and back office tour, focus on craftsmanship and luxury careers.
• 10:15 AM – COMET Meetings (Rue du Mail, Paris 2nd)
  Site tour of a Comet location, presentation of the company, and discussions with sales department managers.
• 02:00 PM – TF1 Group (Boulogne-Billancourt)
  Visit of the showroom and TV sets, HR presentation, and thematic conferences on media industry challenges.

🔹 Thursday, June 12

• 11:00 AM – BUCHERER (Boulevard des Capucines, Paris 9th)
  Guided tour of the boutique, company history, success story, and luxury retail discussions.
• 02:00 PM – Groupe CASINO & ExtenC (Vitry-sur-Seine)
  Presentation of the 2028 strategy, international expansion via ExtenC, and visit of the HQ and retail concepts.

🔹 Friday, June 13

• 11:00 AM – Printemps Haussmann (Paris 9th)
  Strategic presentation, store tour, and professional insights on commercial performance and customer experience.
• 02:30 PM – Career Talk with Philippe Creppy (ICD – Parodi Campus)
  Sharing his academic and entrepreneurial journey, commitment to social causes, and an open exchange with students.

Between Company Discovery and Field Immersion

On Tuesday, the students began their journey with a visit to LIDL’s headquarters, focusing on merchandising and customer strategy, followed by an immersion at Edenred, a corporate services provider, where they took part in a LinkedIn challenge to highlight their experiences.

Wednesday took them through very different sectors: luxury with Louis Vuitton at Place Vendôme, innovative event management at Comet Meetings, and the media world with TF1, which opened its studios and offered career conferences.

Thursday continued with prestigious watchmaking at Bucherer and distribution strategy at Groupe Casino, including a visit to the ExtenC subsidiary dedicated to international development.

Finally, on Friday, the week ended with a visit to Printemps Haussmann, highlighted by a conference from Philippe Creppy, Partner at PHI Advisory Partners and President of the association La Vie au Grand Air, who shared his entrepreneurial journey and commitment.
A Learning Approach Rooted in Experience

The Business Week fully embodies ICD Business School’s pedagogy: professional, concrete, and action-oriented.

By stepping out of the classroom to explore real environments, students confront their knowledge with the realities on the ground. These visits and meetings help them better understand companies’ expectations, clarify their career choices, ask experts their questions, and develop their professional network.

An Opportunity for Personal and Professional Growth

Beyond discovering professions, the Business Week is a strong human experience. By meeting professionals from diverse backgrounds—marketing directors, HR managers, entrepreneurs, or project managers—students develop curiosity, professional posture, critical thinking, and adaptability. All essential qualities for the future managers of commerce and marketing.

A 2025 Edition Rich in Exchanges

✅ 8 company visits
✅ 1 professional conference
✅ Around fifty professionals met
✅ 4 days of immersion in varied sectors: luxury, retail, media, event management, watchmaking, innovation, gastronomy

See you in 2026 for another ever more formative edition!