Strategic Frameworks for Ethical AI in Marketing: A New Chapter by Christian Goglin
In the rapidly evolving landscape of artificial intelligence in marketing, understanding and managing ethical risks has become paramount. Christian Goglin, a researcher at ICD Business School, addresses these critical issues in his latest chapter published by Springer.
Exploring Ethical Risks in AI Marketing
In "The Challenge for Leaders: Understanding and Managing Ethical Risks in Artificial Intelligence Marketing," Christian Goglin explores the increasing integration of AI in marketing and the ethical challenges that arise. The chapter outlines the fundamental principles of AI ethics and proposes a strategic framework for leaders and practitioners to identify, assess, and manage ethical risks. This framework aims to ensure that AI-driven marketing not only enhances efficiency and value creation but also aligns with ethical standards.
Christian Goglin: A Leader in Tech Ethics
Christian Goglin is a distinguished member of the research faculty at ICD Business School, specializing in the intersection of technology and ethics. With experience in academic research and practical applications, his work significantly contributes to understanding and navigating the ethical dimensions of modern technological advancements. Goglin's insights are highly valued, making him a significant figure in contemporary ethical discourse.
ICD Business School: Integrating Ethical AI into Education
This publication underscores ICD Business School's commitment to promoting ethical standards in the digital age. By integrating this research into our curriculum, we prepare our students to become responsible leaders capable of managing the ethical complexities of AI in marketing. Goglin's work enriches our educational offerings, providing students with a comprehensive understanding of both the opportunities and ethical challenges presented by AI technologies.
Christian Goglin's chapter is an important resource for anyone involved in AI marketing. It offers not only an in-depth analysis of ethical risks but also practical strategies for addressing them.