Exploring B2B Marketing and Networking at the Heart of LOSAM
At the end of October, Our third-year Bachelor of Science in Management students, majoring in Event Management, had the opportunity to visit LOSAM, a leading event agency specialized in B2B marketing and networking. This visit allowed future professionals to discover how a key player in the industry operates and to engage with its experts about careers in event management and potential internship opportunities.
Losam: An agency at the heart of networking and B2B
Based in Paris, LOSAM stands out for its unique approach to relational marketing. The agency supports over 80 clients and organizes more than 450 events each year, bringing together a community of 10,000 executives around strategic business topics. Its mission: to create value through connection, cooptation, and the animation of professional communities.
Our ICD students discovered the agency’s various departments, Event, Marketing, Content, and CRM/Prospection, as well as its flagship formats such as tailor-made think tanks, dinner debates, afterworks, and wine tastings. These experiences encourage idea-sharing, best-practice exchange, and the creation of authentic business relationships.
Learning through experience: a hallmark of ICD Business School’s pedagogy
This visit is part of ICD Business School’s experiential and career-oriented learning approach. The school trains students to become active contributors to the economic world by placing them regularly in contact with professionals. These real-world immersions enable them to put classroom learning into practice, from event design and communication strategy to logistics management and client relations.
Through this approach, students gain a tangible understanding of the challenges of event management and develop the autonomy, creativity, and adaptability needed to succeed in a constantly evolving industry.
Opening doors to careers and opportunities
During the visit, students exchanged with LOSAM’s teams about the different internship roles available, such as Assistant Event Project Manager, Assistant Marketing Project Manager, and Assistant Content Project Manager. These positions involve a wide range of responsibilities, from event logistics and marketing content creation to database management and hybrid project coordination.
Such opportunities help students project themselves into their future careers and identify the key skills sought in the B2B event sector, where versatility and creativity are essential.
Learning from industry experts
This visit to LOSAM perfectly illustrates ICD Business School’s commitment to offering students formative experiences connected to the realities of the professional world. By discovering an agency renowned for bringing leaders together and fostering dynamic communities, our students bridged theory and practice while deepening their understanding of the strategic role of events in today’s business landscape.
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